Bakery Menu Chalkboard

The chalkboard menu at the bakery on campus is hand-lettered every morning by one of the staff. Lettering quality is good enough that it functions as both a menu and a piece of environmental graphic design. Chalk colors are limited to white and a pale yellow. Hierarchy is established through size and weight rather than color, with the bakery name largest at the top and the daily specials written in a looser script below the standard items. The board is propped on an easel outside the door. Something about seeing hand-drawn letters instead of a printed sign makes the food feel more personal and more likely to be made fresh, even though those 2 things aren't logically connected. I always read the whole board even when I already know what I am going to order. That slight wobble of a baseline, an inconsistent letter width, is part of why hand lettering holds attention in a way that a laser-printed menu taped to the window doesn't.