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Backfill · 2022

#135 of 357

CVS MinuteClinic Kiosks

seq 3
PragmatistEstablished brand analysishealth_wellnesspositive
convenience efficiency
NoticingWho to Listen ToFeeling Hopeful3/9
CVS
ImagePress/product shot

Press/product shot: the entrance to a CVS MinuteClinic inside a pharmacy, a small waiting area with 2 chairs visible next to a check-in kiosk, the pharmacy counter in the background.

180 words

CVS MinuteClinic puts a nurse practitioner inside a pharmacy. It works because it eliminates the scheduling friction and waiting room time that keep people from going to the doctor for minor problems like sinus infections, rashes, and flu symptoms. A visit costs about $100 without insurance or a copay with most plans, and the whole appointment from check-in to prescription takes about 25 minutes. I went for a strep test last month and the nurse practitioner sent the prescription to the pharmacy counter 10 feet away. I walked out with antibiotics 30 minutes after walking in. Clinical space is a small room inside the CVS with a door and basic diagnostic equipment. Sterility standards are the same as a doctor's office even though the setting feels more casual. MinuteClinic handles a defined list of conditions and refers anything complex to a primary care provider. Is a sensible boundary that keeps the service focused on what it does well. Check-in is a kiosk with a touchscreen that asks you to describe your symptoms and verify your insurance. The interface is straightforward enough that the line moves quickly. I think this model works because it meets people where they already are, inside a store they visit regularly, rather than asking them to make a separate trip to a medical facility.