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Backfill · 2022

#103 of 357

Nothing Phone (1)

seq 8
TastemakerNew product/launchtechfascination
clever solutiondigital experience
Basic NeedsNoticingFeeling HopefulActionExplore5/9
NothingSamsung
ImagePress/product shot

Press/product shot: the back of a Nothing Phone (1) with its transparent panel illuminated, LED strips glowing in a geometric pattern against the visible internal components.

332 words

The Nothing Phone (1) has a transparent back panel with LED strips arranged in geometric patterns that glow when you get notifications. This is either the most interesting design decision in smartphones in years or a gimmick, and I've been trying to figure out which one it's. The Glyph Interface, as Nothing calls it, lets you assign different LED patterns to different contacts, so you can tell who is calling without looking at the screen. That idea borrows from an era when phones had personality through their physical design rather than through software skins. Showing the circuit board and wireless charging coil through the transparent back is a deliberate reference to the see-through gadgets of the late 1990s. The phone itself runs a clean version of Android with a launcher that Nothing designed to be minimal, lots of monochrome icons and dot-matrix-style typography that matches the industrial aesthetic of the hardware. Camera performance is decent but not competitive with the flagship phones from Samsung and Apple at twice the price. Is a fair trade-off for a phone that costs around $400. Build quality is solid, Gorilla Glass front and back with an aluminum frame, and it feels substantial in the hand without being heavy. What I find genuinely interesting is that Nothing is betting on physical design differentiation in a market where every other manufacturer has converged on the same glass rectangle. Whether or not the glowing back panel is useful, it's at least a position. Founded by Carl Pei, who cofounded OnePlus, the company carries some of that same willingness to make opinionated choices that not everyone will like. The LED strips are also functional as a fill light for the rear camera and a charging indicator, which gives them utility beyond notification patterns. I want to see where this goes in the next version because the ideas are more compelling than the execution so far.