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Backfill · 2021

#50 of 315

WeWork Workspace Design

seq 19
SensualistEstablished brand analysisworkspacepositive
social impact
Feeling HopefulAction2/9
WeWork
ImageEditorial/lifestyle

Editorial: A WeWork common area showing a long communal table with pendant lights, exposed brick walls, plants on shelves, and a few people working on laptops with coffee cups visible.

214 words

WeWork gets a lot of criticism for its business model and its corporate culture, but the physical design of their spaces is worth examining separately. I toured the one near campus because a friend has a membership. Walking in, I noticed immediately how carefully the common areas are designed to encourage interaction without forcing it. Couches face each other across coffee tables, the kitchen has a long communal counter rather than individual tables. Phone booths provide privacy when you need it without requiring you to leave the floor. The aesthetic is industrial-warm, with exposed brick, reclaimed wood tables, plants on every surface, and pendant lighting that creates pools of warmth without over-illuminating. Furniture feels more like a good coffee shop than a traditional office. Comparison is intentional, because the people who use coworking spaces are often choosing them over coffee shops. Beer on tap and free coffee are small perks, but they contribute to an atmosphere where work feels like a chosen activity rather than an imposed obligation. The lighting design is particularly well done. Each zone has a different light temperature and intensity, with brighter cool light in the dedicated desk areas and warmer dimmer light in the lounge sections. The transition between zones is gradual enough that you don't notice it consciously but you feel the shift in energy as you move through the space.