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Backfill · 2021

#205 of 315

Apple AirTag

seq 5
PragmatistNew product/launchtechdesire
brand strategyclever solution
Basic NeedsNoticingActionAchievementGroup Security5/9
Apple
ImageScreenshot

Screenshot of the Apple AirTag product page showing the white disc tracker alongside the Find My app interface on an iPhone screen.

83 words

Apple made the AirTag so simple that it's almost boring, and that is exactly why I want one. It's a white disc the size of a quarter that you drop in your bag, and then your phone can find it using every other iPhone around you as a relay. The whole Find My network runs silently in the background with no setup required from anyone. At $29, the price is low enough that you can buy 4 and not think about it.