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Backfill · 2021

#189 of 315

Sweetgreen Custom Bowl Builder

seq 9
ObserverNew product/launchfood_drinkmixed
digital experiencecustomization personalization
Achievement1/9
SweetgreenChipotleCava
ImagePress/product shot

Press shot: The Sweetgreen app bowl builder screen showing ingredient options with calorie counts.

110 words

Sweetgreen, Chipotle, and Cava all have custom bowl builders in their apps. The Sweetgreen version does something different with how it displays nutritional information as you add ingredients. Each topping shows its calorie count in small text beneath the name. A running total updates at the bottom, creating a quiet feedback loop where you're making a salad but also doing arithmetic. Premium toppings like avocado and warm grains appear at the top of each section, a merchandising decision disguised as convenience. For $15 you can build something that feels personalized, even though the 45 available ingredients limit the actual range of outcomes.