Muji Minimalist Clothing

Muji sells clothing that is deliberately unremarkable. The lack of logos, patterns, or branding on any garment is the design decision that makes the whole line coherent. T-shirts come in about 15 neutral colors, the cotton is mid-weight and pre-shrunk, and the cuts are roomy enough that sizing is forgiving. A Muji oxford shirt costs $30 and looks almost identical to shirts costing $80 from brands that spend heavily marketing the same basic garment. The company's name translates roughly to "no brand, quality goods," and the philosophy extends from clothing to stationery to furniture to snacks. Everything is designed with the same restraint. Stores are organized like libraries, with items displayed in neat rows on blonde wood shelving and price tags that are small and unobtrusive. Shopping at Muji is calming unlike most retail, because nothing competes for your attention and the decision to buy is based entirely on whether you need the object and whether it's well made. I own about 8 Muji pieces. They function as the baseline of my wardrobe, the things I wear when I don't want my clothes to say anything at all.