Desirability Lab
  • About the Lab
  • Design Learning
    • Design Learning

      iFashion: Fashion design in your pocket

      Design Learning

      Bucket (2.0)

      Design Learning

      HowTo

      Design Learning

      Nourishly

      Design Learning

      OPTIMIZE PRIME: Reimagining the Workspace

  • Product Desirability Reviews
    • Reviews

      Rose Gold Magnetic Dry Erase Monthly Calendar

      Reviews

      Lou & Grey sweatpants

      Reviews

      Lola

      Reviews

      Away Suitcase

      Reviews

      Earring organizer

  • PXDD Course
Desirability Lab

Behavioral Science Meets Design

  • About the Lab
  • Design Learning
    • Design Learning

      iFashion: Fashion design in your pocket

      Design Learning

      Bucket (2.0)

      Design Learning

      HowTo

      Design Learning

      Nourishly

      Design Learning

      OPTIMIZE PRIME: Reimagining the Workspace

  • Product Desirability Reviews
    • Reviews

      Rose Gold Magnetic Dry Erase Monthly Calendar

      Reviews

      Lou & Grey sweatpants

      Reviews

      Lola

      Reviews

      Away Suitcase

      Reviews

      Earring organizer

  • PXDD Course
Tag:

ZS2020

  • Bucket (2.0)

    by

    Bucket is an anti-social media social media platform. The app allows users to deepen connections with the people that matter most through the exchange and co-creation of aspirations. Users create…

  • Deja Brew: Transforming the Coffee Experience

    by

    Our Client Jessie, Kongyun’s friend, is a coffee expert and researcher at UC Davis. Jessie’s interview indicated she had trouble finding a platform to share her expertise with the general…

  • Abeona – Group 4

    by

    A building that has Italy inside Our challenge subject is to create an immersive experience that is like travel but in a constrained / nearby place. For this, we imagined…

  • Jungle

    by

    MEET JUNGLE Problem: How do we get college students to be aware of the resources around them?  Think back to your freshman year of college. How did you know about…

  • Pillsbury Best Flour

    by

    Our product is a rebrand of the Pillsbury flour line for the American modern baker who wants to go above using preset baking mixes and be inspired by adding exploration…

  • Chalk Holder

    by

    Chalk Holder: This is a holder for a piece of chalk so your hands don’t get messy while writing on the board. This is desirable because it prevents chalk from…

  • smartwool socks

    by

    Smartwool socks: Smartwool socks that keep your feet warm but comfortable. These are appealing because they use New Zealand wool, which will attract many for its foreign factor and “upper…

  • chocolate shoes

    by

    Chocolate Shoes: Chocolate that is the shape of high heel shoes. This is appealing because high heels shoes already have a sense of luxury to them, and by combining this…

  • smart helmet

    by

    smart helmet: Helmet that can detect when you slow down and turn, and it flashes lights with respect to movement. This helmet is appealing to bike commuters in busy cities…

  • whoop

    by

    Whoop: Bracelet that tracks heart rate and heart viability. This is appealing to many athletes because it can track how hard you are working and compare this to previous workouts.…

Selected News…

Fifteen Professors of the Year, Harvard Crimson, 2016

Top 50 Thinkers: On the Radar 2018
Emerging thinkers with the potential to make lasting contributions
, 2018

Laura Dern & DL Director Say Creators Need to ‘Catch Up’ With Audience’s Desire for Diverse Stories, AdWeek, 2018

Rolling toward a user-friendly commute
Harvard faculty-led startup pioneers human-centric urban travel
, 2017; Vespa’s New Robot Will Carry Your Groceries, CNN Money, 2017

Five Cutting Edge Ideas and Attractions, Boston.com, 2017; Technology That Helps Us Understand Ourselves, HUBWeek, 2017

Food for Thought: Flavor & Algorithms, MIT Museum, 2017

Harvard Aims to Reinvent Business-Engineering Education, Harvard Magazine, 2017

Globetrotting Digital Nomads: The future of work or too good to be true?, Forbes, 2015; Why is a Harvard professor studying digital nomads, Nomadlist, 2015

The nature of desirability, The Design Issue, Kinfolk Magazine (paywall), 2015-2016

Harvard Class Teaches the Design of Desirability, Boston Magazine, 2015

A new model for innovation in big companies, Harvard Business Review, 2013

Present at the Creation (Putting research-based creativity tips to the test), Boston Magazine, 2013

Contact & Acknowledgements

RESEARCH LAB OFFICE:
Desirability Lab
Harvard University
Pierce Hall, No. 204C
Cambridge, MA 02138

THANKS TO:

Harvard School of Engineering & Applied Sciences

Harvard Initiative for Learning and Teaching

Harvard Innovation Lab

Harvard Global Health Institute

Berkman Center for Internet and Society

SUTD-MIT International Design Center

April 20, 2020
Best Idea
This is my favorite idea from the challenge. Not only do I think this is high need for students, but... View
Happy Cafe
April 20, 2020
need it
I would love to see this come true. While I agree Harvard did solid job with the student spaces, I t... View
Skyview Commons
April 20, 2020
Good combination
Big fan of the app, and I especially like how it is essentially an upgrade to the various things peo... View
Wanderbus: Adventure, sustainably
April 20, 2020
super cool
I love this idea a lot. There is so much potential for more avant-garde uses of the Smith campus cen... View
Skyview Commons

Welcome

We’re excited for the semester!

Community

Community happens in our class Miro private spaces.

Admin

  • About the Prof
  • Link to SEAS Canvas (for undergrads)
  • Link to GSD Canvas (for grad students)
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  • About the Lab
  • Design Learning
  • PXDD Course

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