Desirability Lab
  • About the Lab
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      iFashion: Fashion design in your pocket

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      Bucket (2.0)

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      Nourishly

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      OPTIMIZE PRIME: Reimagining the Workspace

  • Product Desirability Reviews
    • Reviews

      Rose Gold Magnetic Dry Erase Monthly Calendar

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      Lou & Grey sweatpants

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      Away Suitcase

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      Earring organizer

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Desirability Lab

Behavioral Science Meets Design

  • About the Lab
  • Design Learning
    • Design Learning

      iFashion: Fashion design in your pocket

      Design Learning

      Bucket (2.0)

      Design Learning

      HowTo

      Design Learning

      Nourishly

      Design Learning

      OPTIMIZE PRIME: Reimagining the Workspace

  • Product Desirability Reviews
    • Reviews

      Rose Gold Magnetic Dry Erase Monthly Calendar

      Reviews

      Lou & Grey sweatpants

      Reviews

      Lola

      Reviews

      Away Suitcase

      Reviews

      Earring organizer

  • PXDD Course
Tag:

YIZ2020

  • TP Battleground

    by

    Now, novel coronavirus panic buyers are snatching up … toilet paper? Toilet papers have been flying off the shelves as the public’s anxiety about the outbreak continues to drive so-called…

  • Haruka Misawa’s waterscape

    by

    “The project “Waterscape” reconsiders the environment where aquatic organisms exist under the unique conditions of underwater such as “floating” and “sinking”. This is an attempt to consciously control the action of…

  • Naoto Fukasawa’s CD Player

    by

    According to MUJI, it is “a wall-mounted CD player for playback that allows you to turn the CD on and off by pulling the power cord down. ” Many designers…

  • Kaoru Mende’s Match Sticks

    by

    Kaoru Mende redesigns the traditional matches by substituting the wooden sticks with raw dried twigs that have tips coated with the combustible substance. The design is very poetic and places…

  • SHIGERU BAN’s Toilet Paper

    by

    The design comes from life and applies to life. Shigeru redesigned the toilet paper with the core in the middle quadrangular. When extracting the toilet paper wrapped in the quadrilateral…

  • Kengo Kuma’s Great (Bamboo) Wall

    by

    The project was to leave the original geographical features where the Great Wall is situated intact and utilize locally-produced materials of bamboo. The use of bamboo makes the architecture blend…

  • The Weather Project, 2003, Olafur Eliasson

    by

    The installation of Olafur Eliasson’s weather project at the Tate Modern Museum in London is really intriguing and shows the representations of the sun and sky. The installation gives the…

  • IPSA

    by

    IPSA is a skincare brand under Shiseido that features skincare products and makeup products. The most intriguing feature is that IPSA offers the ” IPSALYZER Skin Diagnosis”, which helps the…

  • The legend of Zelda: breath of the wild

    by

    The Legend of Zelda is an action-adventure video game of the Nintendo switch. The game features the visceral pleasure by offering an amazing game scenic design. It also has a high degree…

  • OVERCOOKED

    by

    The game overcooked is a cooking game that allows up to 4 people to cooperate. The core loop of the game is from the preparation of ingredients to the final…

Newer Posts
Older Posts

Selected News…

Fifteen Professors of the Year, Harvard Crimson, 2016

Top 50 Thinkers: On the Radar 2018
Emerging thinkers with the potential to make lasting contributions
, 2018

Laura Dern & DL Director Say Creators Need to ‘Catch Up’ With Audience’s Desire for Diverse Stories, AdWeek, 2018

Rolling toward a user-friendly commute
Harvard faculty-led startup pioneers human-centric urban travel
, 2017; Vespa’s New Robot Will Carry Your Groceries, CNN Money, 2017

Five Cutting Edge Ideas and Attractions, Boston.com, 2017; Technology That Helps Us Understand Ourselves, HUBWeek, 2017

Food for Thought: Flavor & Algorithms, MIT Museum, 2017

Harvard Aims to Reinvent Business-Engineering Education, Harvard Magazine, 2017

Globetrotting Digital Nomads: The future of work or too good to be true?, Forbes, 2015; Why is a Harvard professor studying digital nomads, Nomadlist, 2015

The nature of desirability, The Design Issue, Kinfolk Magazine (paywall), 2015-2016

Harvard Class Teaches the Design of Desirability, Boston Magazine, 2015

A new model for innovation in big companies, Harvard Business Review, 2013

Present at the Creation (Putting research-based creativity tips to the test), Boston Magazine, 2013

Contact & Acknowledgements

RESEARCH LAB OFFICE:
Desirability Lab
Harvard University
Pierce Hall, No. 204C
Cambridge, MA 02138

THANKS TO:

Harvard School of Engineering & Applied Sciences

Harvard Initiative for Learning and Teaching

Harvard Innovation Lab

Harvard Global Health Institute

Berkman Center for Internet and Society

SUTD-MIT International Design Center

April 20, 2020
Best Idea
This is my favorite idea from the challenge. Not only do I think this is high need for students, but... View
Happy Cafe
April 20, 2020
need it
I would love to see this come true. While I agree Harvard did solid job with the student spaces, I t... View
Skyview Commons
April 20, 2020
Good combination
Big fan of the app, and I especially like how it is essentially an upgrade to the various things peo... View
Wanderbus: Adventure, sustainably
April 20, 2020
super cool
I love this idea a lot. There is so much potential for more avant-garde uses of the Smith campus cen... View
Skyview Commons

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