Desirability Lab
  • About the Lab
  • Product Desirability Reviews
    • Reviews

      Rose Gold Magnetic Dry Erase Monthly Calendar

      May 15, 2020

      Reviews

      Lou & Grey sweatpants

      May 15, 2020

      Reviews

      Lola

      May 15, 2020

      Reviews

      Away Suitcase

      May 15, 2020

      Reviews

      Earring organizer

      May 15, 2020

Desirability Lab

Behavioral Science Meets Design / We moved from Harvard to Brown University + RISD on Oct 1st

Check out our Global Creative Collaboration study on why some teams work better than others

Check out our 'Inner Fashion' Creative Expression + Mental Health NFT art project

  • About the Lab
  • Product Desirability Reviews
    • Reviews

      Rose Gold Magnetic Dry Erase Monthly Calendar

      May 15, 2020

      Reviews

      Lou & Grey sweatpants

      May 15, 2020

      Reviews

      Lola

      May 15, 2020

      Reviews

      Away Suitcase

      May 15, 2020

      Reviews

      Earring organizer

      May 15, 2020

Tag:

xliu

  • Challenge 8: pov

    by post_author April 26, 2017

    The desirability for me is not necessarily about revolutionary concept and business model like what Uber have. It is more about catering the one or two specific need of certain…

  • What I’ve got: MUJI HUT

    by post_author April 26, 2017

    The well-loved Japanese “no-brand” purveyor of furniture and home goods launched a new line of prefab micro-homes, called Muji Hut. Take a look inside the three debut models designed by…

  • What I’ve got: Fitkicks

    by post_author April 26, 2017

    FITKICKS shoes are ultra light, flexible and form fitting with minimalist design; perfect for low-impact workouts, relief from clunky sneakers or high heels, and all around kickback companion. Easy transport…

  • What I’ve got: Dyson V8 Vacuum

    by post_author April 26, 2017

    might be the most expensive vacuum in the world The New Dyson V8 Animal Cordless Vacuum Cleaner is the most Versatile Handheld out there, with Whole Hepa Filtration, Dyson’s Digital…

  • What I’ve got: Unicorn Frappuccino

    by post_author April 26, 2017

    Starbucks’ Unicorn Frappuccino is officially off the menu — but in just five days, the beverage showed just how powerful a pretty drink can be. The Frappuccino generated roughly 180,000…

  • What I’ve got: DJI Goggle

    by post_author April 26, 2017

    The DJI Goggles are comfortable goggles designed for seamless FPV flying with DJI products. They combine a pair of large ultra-high quality screens, long-range, low lag wireless connectivity, and direct…

  • Challenge 10: Support SIBs

    by post_author April 25, 2017

    For Challenge #10, we decided to explore the pain points around social impact bonds (SIBs). We chose this subject because of our interest in creative financing techniques for achieving beneficial…

  • What I’ve got: Pepe the frog

    by post_author April 23, 2017

    “Pepe the Frog” first appeared in 2005 in the comic “Boy’s Life” by artist and illustrator Matt Furie. The comics depict Pepe and his anthropomorphized animal friends behaving like stereotypical…

  • What I’ve got: Moleskin smart writing set

    by post_author April 23, 2017

    Moleskin smart writing set is a new set of products released by Moleskin, which allows you to draw on the paper and what you draw can be shown on the…

  • What I’ve got: Brian Computer Interface – Facebook developer coference

    by post_author April 19, 2017

    Facebook will assemble an independent Ethical, Legal and Social Implications (ELSI) panel to oversee its development of a direct brain-to-computer typing interface it previewed today at its F8 conference. Facebook’s…

Newer Posts
Older Posts

Selected News…

Fifteen Professors of the Year, Harvard Crimson, 2016

Top 50 Thinkers: On the Radar 2018
Emerging thinkers with the potential to make lasting contributions
, 2018

Laura Dern & DL Director Say Creators Need to ‘Catch Up’ With Audience’s Desire for Diverse Stories, AdWeek, 2018

Designing digital workspaces for creativity and collaboration in online project-based courses, MIT Media Lab, 2020

A living (room) lab: With students off campus, faculty and staff innovated to redesign hands-on courses, Harvard SEAS, 2020

Chef League (mobile game) challenges you to improvise recipes like the pros, VentureBeat, 2019.

When it comes to innovation, it’s personal: The secret to successful innovation isn’t a great idea; it’s great people, The Business Post, 2019

Smart kitchens need smarter ideas to solve real problems, Fortune, 2019

Design for Desirability: Game design challenge requires students to think outside the box, Harvard SEAS, 2019

Apply the science of desirability to game design at GDC, Gamasutra: The art and business of making games, 2019

Applying human-centered design processes to build successful teams. Into Practice, Harvard Vice Provost Office for Advances in Learning, 2019

Tech that helps us understand ourselves, Future Assembly, 2019

Women changing the way we think about innovation. Stern Speakers, 2019

Loneliness, the fear of digital nomads, Le Temps. (in French), 2019

LA Design Festival spotlights city’s ‘creative diversity and talent’, Dezeen, 2018

Rolling toward a user-friendly commute
Harvard faculty-led startup pioneers human-centric urban travel
, 2017; Vespa’s New Robot Will Carry Your Groceries, CNN Money, 2017

Five Cutting Edge Ideas and Attractions, Boston.com, 2017; Technology That Helps Us Understand Ourselves, HUBWeek, 2017

Food for Thought: Flavor & Algorithms, MIT Museum, 2017

Harvard Aims to Reinvent Business-Engineering Education, Harvard Magazine, 2017

Globetrotting Digital Nomads: The future of work or too good to be true?, Forbes, 2015; Why is a Harvard professor studying digital nomads, Nomadlist, 2015

The nature of desirability, The Design Issue, Kinfolk Magazine (paywall), 2015-2016

Harvard Class Teaches the Design of Desirability, Boston Magazine, 2015

A new model for innovation in big companies, Harvard Business Review, 2013

Present at the Creation (Putting research-based creativity tips to the test), Boston Magazine, 2013

Contact & Acknowledgements

RESEARCH LAB OFFICE:
Desirability Lab
Brown University & RISD
Barus & Holley, No. 220
Email: ba[at]desirabilitylab.com

 

THANKS TO EARLY SUPPORTERS:

Harvard School of Engineering & Applied Sciences

Harvard Initiative for Learning and Teaching

Harvard Innovation Lab

Harvard Global Health Institute

Berkman Center for Internet and Society

SUTD-MIT International Design Center

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