Desirability Lab
  • About the Lab
  • Design Learning
    • Design Learning

      iFashion: Fashion design in your pocket

      Design Learning

      Bucket (2.0)

      Design Learning

      HowTo

      Design Learning

      Nourishly

      Design Learning

      OPTIMIZE PRIME: Reimagining the Workspace

  • Product Desirability Reviews
    • Reviews

      Rose Gold Magnetic Dry Erase Monthly Calendar

      Reviews

      Lou & Grey sweatpants

      Reviews

      Lola

      Reviews

      Away Suitcase

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      Earring organizer

  • PXDD Course
Desirability Lab

Behavioral Science Meets Design

  • About the Lab
  • Design Learning
    • Design Learning

      iFashion: Fashion design in your pocket

      Design Learning

      Bucket (2.0)

      Design Learning

      HowTo

      Design Learning

      Nourishly

      Design Learning

      OPTIMIZE PRIME: Reimagining the Workspace

  • Product Desirability Reviews
    • Reviews

      Rose Gold Magnetic Dry Erase Monthly Calendar

      Reviews

      Lou & Grey sweatpants

      Reviews

      Lola

      Reviews

      Away Suitcase

      Reviews

      Earring organizer

  • PXDD Course
Tag:

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  • by

    Audio

  • What I’ve Got: Rewards Credit Cards

    by

    Americans have never need too much reason to consume, but here’s a new one. Card issuing banks (like Chase, CapitalOne, and AmEx) collect an interchange fee (usually around 2%) on…

  • What I’ve Got: Netflix

    by

    Rising above the “innovator’s dilemma” from its successful DVDs-by-mail model, Netflix launched the first subscription-based, premium-content video-on-demand platform to compete in the open market. Rights owners are excited to have…

  • What I’ve Got: Native Advertising

    by

    Traditional advertising mainstays — like print journalism — are collapsing, while targeting platforms and interactive media haven’t yet proven their value to brands, in the face of an increasingly adversarial…

  • What I’ve Got: Superhero Movies

    by

    With X-Men, Amazing Spiderman, and Captain America sequels on the horizon, and even more superhero productions planned for the next year, American commercial cinema seems to be fixated on telling every story…

  • What I’ve Got: Sliding Puzzle Tile Games

    by

    After Flappy Bird, Threes.

  • What I’ve Got: Nextdoor

    by

    Nextdoor is like Facebook, only instead of manually adding and confirming connections, users are assigned a social network based on what small, neighborhood-sized bucket their street address falls into. Turns…

  • by
  • What I’ve Got: Budget Airlines

    by

    Airlines like RyanAir, Easyjet, and Spirit are jumping into the business model vacuum left as air transit authorities deregulate the industry. They’re nickling, diming, and cutting perks, but customers seem excited…

  • What I’ve Got: Fantasy Basketball

    by

    March Madness has a lot of things going for it. Basketball is our game, a game the US invented and leads. The tournament is national, stitching the whole country together…

Newer Posts
Older Posts

Selected News…

Fifteen Professors of the Year, Harvard Crimson, 2016

Top 50 Thinkers: On the Radar 2018
Emerging thinkers with the potential to make lasting contributions
, 2018

Laura Dern & DL Director Say Creators Need to ‘Catch Up’ With Audience’s Desire for Diverse Stories, AdWeek, 2018

Rolling toward a user-friendly commute
Harvard faculty-led startup pioneers human-centric urban travel
, 2017; Vespa’s New Robot Will Carry Your Groceries, CNN Money, 2017

Five Cutting Edge Ideas and Attractions, Boston.com, 2017; Technology That Helps Us Understand Ourselves, HUBWeek, 2017

Food for Thought: Flavor & Algorithms, MIT Museum, 2017

Harvard Aims to Reinvent Business-Engineering Education, Harvard Magazine, 2017

Globetrotting Digital Nomads: The future of work or too good to be true?, Forbes, 2015; Why is a Harvard professor studying digital nomads, Nomadlist, 2015

The nature of desirability, The Design Issue, Kinfolk Magazine (paywall), 2015-2016

Harvard Class Teaches the Design of Desirability, Boston Magazine, 2015

A new model for innovation in big companies, Harvard Business Review, 2013

Present at the Creation (Putting research-based creativity tips to the test), Boston Magazine, 2013

Contact & Acknowledgements

RESEARCH LAB OFFICE:
Desirability Lab
Harvard University
Pierce Hall, No. 204C
Cambridge, MA 02138

THANKS TO:

Harvard School of Engineering & Applied Sciences

Harvard Initiative for Learning and Teaching

Harvard Innovation Lab

Harvard Global Health Institute

Berkman Center for Internet and Society

SUTD-MIT International Design Center

April 20, 2020
Best Idea
This is my favorite idea from the challenge. Not only do I think this is high need for students, but... View
Happy Cafe
April 20, 2020
need it
I would love to see this come true. While I agree Harvard did solid job with the student spaces, I t... View
Skyview Commons
April 20, 2020
Good combination
Big fan of the app, and I especially like how it is essentially an upgrade to the various things peo... View
Wanderbus: Adventure, sustainably
April 20, 2020
super cool
I love this idea a lot. There is so much potential for more avant-garde uses of the Smith campus cen... View
Skyview Commons

Welcome

We’re excited for the semester!

Community

Community happens in our class Miro private spaces.

Admin

  • About the Prof
  • Link to SEAS Canvas (for undergrads)
  • Link to GSD Canvas (for grad students)
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  • About the Lab
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