Desirability Lab
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      Rose Gold Magnetic Dry Erase Monthly Calendar

      May 15, 2020

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      May 15, 2020

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      May 15, 2020

      Reviews

      Away Suitcase

      May 15, 2020

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      May 15, 2020

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Desirability Lab

Behavioral Science Meets Design / We moved from Harvard to Brown University + RISD on Oct 1st

Check out our Global Creative Collaboration study on why some teams work better than others

Check out our 'Inner Fashion' Creative Expression + Mental Health NFT art project

  • About the Lab
  • Product Desirability Reviews
    • Reviews

      Rose Gold Magnetic Dry Erase Monthly Calendar

      May 15, 2020

      Reviews

      Lou & Grey sweatpants

      May 15, 2020

      Reviews

      Lola

      May 15, 2020

      Reviews

      Away Suitcase

      May 15, 2020

      Reviews

      Earring organizer

      May 15, 2020

  • Join Community!
    • PXDD Course Overview
    • Go to Community
Tag:

wmcc

  • by post_author April 23, 2014

    Audio

  • What I’ve Got: Rewards Credit Cards

    by post_author April 6, 2014

    Americans have never need too much reason to consume, but here’s a new one. Card issuing banks (like Chase, CapitalOne, and AmEx) collect an interchange fee (usually around 2%) on…

  • What I’ve Got: Netflix

    by post_author April 1, 2014

    Rising above the “innovator’s dilemma” from its successful DVDs-by-mail model, Netflix launched the first subscription-based, premium-content video-on-demand platform to compete in the open market. Rights owners are excited to have…

  • What I’ve Got: Native Advertising

    by post_author March 30, 2014

    Traditional advertising mainstays — like print journalism — are collapsing, while targeting platforms and interactive media haven’t yet proven their value to brands, in the face of an increasingly adversarial…

  • What I’ve Got: Superhero Movies

    by post_author March 25, 2014

    With X-Men, Amazing Spiderman, and Captain America sequels on the horizon, and even more superhero productions planned for the next year, American commercial cinema seems to be fixated on telling every story…

  • What I’ve Got: Sliding Puzzle Tile Games

    by post_author March 12, 2014

    After Flappy Bird, Threes.

  • What I’ve Got: Nextdoor

    by post_author March 9, 2014

    Nextdoor is like Facebook, only instead of manually adding and confirming connections, users are assigned a social network based on what small, neighborhood-sized bucket their street address falls into. Turns…

  • by post_author March 5, 2014
  • What I’ve Got: Budget Airlines

    by post_author March 4, 2014

    Airlines like RyanAir, Easyjet, and Spirit are jumping into the business model vacuum left as air transit authorities deregulate the industry. They’re nickling, diming, and cutting perks, but customers seem excited…

  • What I’ve Got: Fantasy Basketball

    by post_author March 2, 2014

    March Madness has a lot of things going for it. Basketball is our game, a game the US invented and leads. The tournament is national, stitching the whole country together…

Newer Posts
Older Posts

Selected News…

Fifteen Professors of the Year, Harvard Crimson, 2016

Top 50 Thinkers: On the Radar 2018
Emerging thinkers with the potential to make lasting contributions
, 2018

Laura Dern & DL Director Say Creators Need to ‘Catch Up’ With Audience’s Desire for Diverse Stories, AdWeek, 2018

Designing digital workspaces for creativity and collaboration in online project-based courses, MIT Media Lab, 2020

A living (room) lab: With students off campus, faculty and staff innovated to redesign hands-on courses, Harvard SEAS, 2020

Chef League (mobile game) challenges you to improvise recipes like the pros, VentureBeat, 2019.

When it comes to innovation, it’s personal: The secret to successful innovation isn’t a great idea; it’s great people, The Business Post, 2019

Smart kitchens need smarter ideas to solve real problems, Fortune, 2019

Design for Desirability: Game design challenge requires students to think outside the box, Harvard SEAS, 2019

Apply the science of desirability to game design at GDC, Gamasutra: The art and business of making games, 2019

Applying human-centered design processes to build successful teams. Into Practice, Harvard Vice Provost Office for Advances in Learning, 2019

Tech that helps us understand ourselves, Future Assembly, 2019

Women changing the way we think about innovation. Stern Speakers, 2019

Loneliness, the fear of digital nomads, Le Temps. (in French), 2019

LA Design Festival spotlights city’s ‘creative diversity and talent’, Dezeen, 2018

Rolling toward a user-friendly commute
Harvard faculty-led startup pioneers human-centric urban travel
, 2017; Vespa’s New Robot Will Carry Your Groceries, CNN Money, 2017

Five Cutting Edge Ideas and Attractions, Boston.com, 2017; Technology That Helps Us Understand Ourselves, HUBWeek, 2017

Food for Thought: Flavor & Algorithms, MIT Museum, 2017

Harvard Aims to Reinvent Business-Engineering Education, Harvard Magazine, 2017

Globetrotting Digital Nomads: The future of work or too good to be true?, Forbes, 2015; Why is a Harvard professor studying digital nomads, Nomadlist, 2015

The nature of desirability, The Design Issue, Kinfolk Magazine (paywall), 2015-2016

Harvard Class Teaches the Design of Desirability, Boston Magazine, 2015

A new model for innovation in big companies, Harvard Business Review, 2013

Present at the Creation (Putting research-based creativity tips to the test), Boston Magazine, 2013

Contact & Acknowledgements

RESEARCH LAB OFFICE:
Desirability Lab
Brown University & RISD
Barus & Holley, No. 220
Email: ba[at]desirabilitylab.com

 

THANKS TO EARLY SUPPORTERS:

Harvard School of Engineering & Applied Sciences

Harvard Initiative for Learning and Teaching

Harvard Innovation Lab

Harvard Global Health Institute

Berkman Center for Internet and Society

SUTD-MIT International Design Center

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