Desirability Lab
  • About the Lab
  • Product Desirability Reviews
    • Reviews

      Rose Gold Magnetic Dry Erase Monthly Calendar

      May 15, 2020

      Reviews

      Lou & Grey sweatpants

      May 15, 2020

      Reviews

      Lola

      May 15, 2020

      Reviews

      Away Suitcase

      May 15, 2020

      Reviews

      Earring organizer

      May 15, 2020

Desirability Lab

Behavioral Science Meets Design / We moved from Harvard to Brown University + RISD on Oct 1st

Check out our Global Creative Collaboration study on why some teams work better than others

Check out our 'Inner Fashion' Creative Expression + Mental Health NFT art project

  • About the Lab
  • Product Desirability Reviews
    • Reviews

      Rose Gold Magnetic Dry Erase Monthly Calendar

      May 15, 2020

      Reviews

      Lou & Grey sweatpants

      May 15, 2020

      Reviews

      Lola

      May 15, 2020

      Reviews

      Away Suitcase

      May 15, 2020

      Reviews

      Earring organizer

      May 15, 2020

Tag:

whativegot

  • WIG: The Mule Returns

    by general May 1, 2019

    Mules, dubbed the 2017 “it shoe” of the summer by Elle magazine, are a historic shoe making a powerful comeback. They boast a professional, leather shoe which, despite its class,…

  • WIG: Virgil Abloh

    by general April 30, 2019

    Virgil Abloh, creative director of Louis Vuitton menswear + founder of the Off-White clothing brand, is taking over the design world, and has been noted as one of the most…

  • WIG: NYC Streets

    by general April 29, 2019

    The grid layout of New York City (Manhattan island) has proven to be not only incredibly successful in terms of getting from point A to point B, but also hugely…

  • WIG: Billie Eilish

    by general April 22, 2019

    How do you achieve over one billion Spotify streams, headline status at Coachella, and millions of instagram followers at only age seventeen? Meet music’s new icon, Billie Eilish. Billie Eilish…

  • WIG: Anna Wintour

    by general April 15, 2019

    Anna Wintour, the notoriously scathing editor-in-chief of Vogue magazine, has maintained the same sleek-bob-with-large-sunglasses look since she began her powerful role in 1998. What is most surprising to me is…

  • WIG: The Gucci Belt

    by general April 8, 2019

    In 2018, the black leathered, double-G Gucci Belt took the world by storm, and was listed as the #1 fashion item in highest demand. How did a $450-$600 belt rise…

  • WIG: Voss by Alexander McQueen

    by general April 1, 2019

    One of Alexander McQueen’s last runway show collections was “Voss”; a fashion line and runway inspired by mental asylums and institutions. The runway resembled an enormous glass box within which…

  • WIG: Ralph’s Café

    by general March 26, 2019

    This past New York Fashion Week, Ralph Lauren hosted its runway show in a small, intimate café, aesthetically designed around the white black and gold tones of the brand’s new designs. What…

  • WIG: Longchamp Le Pliage Bag

    by general March 24, 2019

    The Longchamp Le Pliage bag is one of the most versatile high-fashion bags, seen on the arms of icons ranging from Kate Middleton to Angela Merkel to Miley Cyrus. The bag,…

  • WIG: Tiny Sunglasses

    by general March 17, 2019

    Named one of the hottest bands of 2018, tiny sunglasses have been seen worn on the world’s most recognizable faces (Rihanna, Gigi Hadid, Kendall Jenner, to name a few). The…

Newer Posts
Older Posts

Selected News…

Fifteen Professors of the Year, Harvard Crimson, 2016

Top 50 Thinkers: On the Radar 2018
Emerging thinkers with the potential to make lasting contributions
, 2018

Laura Dern & DL Director Say Creators Need to ‘Catch Up’ With Audience’s Desire for Diverse Stories, AdWeek, 2018

Designing digital workspaces for creativity and collaboration in online project-based courses, MIT Media Lab, 2020

A living (room) lab: With students off campus, faculty and staff innovated to redesign hands-on courses, Harvard SEAS, 2020

Chef League (mobile game) challenges you to improvise recipes like the pros, VentureBeat, 2019.

When it comes to innovation, it’s personal: The secret to successful innovation isn’t a great idea; it’s great people, The Business Post, 2019

Smart kitchens need smarter ideas to solve real problems, Fortune, 2019

Design for Desirability: Game design challenge requires students to think outside the box, Harvard SEAS, 2019

Apply the science of desirability to game design at GDC, Gamasutra: The art and business of making games, 2019

Applying human-centered design processes to build successful teams. Into Practice, Harvard Vice Provost Office for Advances in Learning, 2019

Tech that helps us understand ourselves, Future Assembly, 2019

Women changing the way we think about innovation. Stern Speakers, 2019

Loneliness, the fear of digital nomads, Le Temps. (in French), 2019

LA Design Festival spotlights city’s ‘creative diversity and talent’, Dezeen, 2018

Rolling toward a user-friendly commute
Harvard faculty-led startup pioneers human-centric urban travel
, 2017; Vespa’s New Robot Will Carry Your Groceries, CNN Money, 2017

Five Cutting Edge Ideas and Attractions, Boston.com, 2017; Technology That Helps Us Understand Ourselves, HUBWeek, 2017

Food for Thought: Flavor & Algorithms, MIT Museum, 2017

Harvard Aims to Reinvent Business-Engineering Education, Harvard Magazine, 2017

Globetrotting Digital Nomads: The future of work or too good to be true?, Forbes, 2015; Why is a Harvard professor studying digital nomads, Nomadlist, 2015

The nature of desirability, The Design Issue, Kinfolk Magazine (paywall), 2015-2016

Harvard Class Teaches the Design of Desirability, Boston Magazine, 2015

A new model for innovation in big companies, Harvard Business Review, 2013

Present at the Creation (Putting research-based creativity tips to the test), Boston Magazine, 2013

Contact & Acknowledgements

RESEARCH LAB OFFICE:
Desirability Lab
Brown University & RISD
Barus & Holley, No. 220
Email: ba[at]desirabilitylab.com

 

THANKS TO EARLY SUPPORTERS:

Harvard School of Engineering & Applied Sciences

Harvard Initiative for Learning and Teaching

Harvard Innovation Lab

Harvard Global Health Institute

Berkman Center for Internet and Society

SUTD-MIT International Design Center

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