Desirability Lab
  • About the Lab
  • Design Learning
    • Design Learning

      iFashion: Fashion design in your pocket

      Design Learning

      Bucket (2.0)

      Design Learning

      HowTo

      Design Learning

      Nourishly

      Design Learning

      OPTIMIZE PRIME: Reimagining the Workspace

  • Product Desirability Reviews
    • Reviews

      Rose Gold Magnetic Dry Erase Monthly Calendar

      Reviews

      Lou & Grey sweatpants

      Reviews

      Lola

      Reviews

      Away Suitcase

      Reviews

      Earring organizer

  • PXDD Course
Desirability Lab

Behavioral Science Meets Design

  • About the Lab
  • Design Learning
    • Design Learning

      iFashion: Fashion design in your pocket

      Design Learning

      Bucket (2.0)

      Design Learning

      HowTo

      Design Learning

      Nourishly

      Design Learning

      OPTIMIZE PRIME: Reimagining the Workspace

  • Product Desirability Reviews
    • Reviews

      Rose Gold Magnetic Dry Erase Monthly Calendar

      Reviews

      Lou & Grey sweatpants

      Reviews

      Lola

      Reviews

      Away Suitcase

      Reviews

      Earring organizer

  • PXDD Course
Tag:

viral

  • Challenge 5: Cancer Candy

    by

    https://www.dropbox.com/s/iotdro49gpolpmy/cancer%20candy%20mrp.jpg

  • Viral Infographic: K-12 Education

    by

    Link.

  • Viral Infographic: Boston Land Ownership

    by

    My infographic dissects Boston land ownership, and attempts to play on local pride in Bean Town and the timely shock factor of interest in the distribution of wealth to generate…

  • Viral Challenge #5: Dining Hall Drinking

    by

    This infographic presents the different types of drinks found in Havard (and many other school)’s dining halls with their calories per cup. It is intended to be helpful and convenient for college…

  • Viral

    by

    Viral Strategy Content: The Berger and Milkman article concluded that positive or surprising material is most likely to go viral. Based on this information, I decided to write my article…

  • Viral Google Doodle

    by

    My initial sketch for a viral infographic began with statistics, charts and a timeline about the evolution of Google as a company – it being one of the fastest growing…

  • What I’ve Got: Political Infographics

    by

    Well-designed infographics pertaining to politics are often shared widely on social media outlets, including Facebook, Reddit, Twitter, etc. I think images with graphs and figures are popular and desirable because…

  • What I’ve Got: Viral post. Shit Girls Say

    by

    I was sitting in a coffee shop in Toronto meeting my friend and fellow filmmaker Kyle in 2010. He had just started a twitter feed that was similar to ‘thats…

  • What I’ve Got: Hating Comic Sans

    by

    It is common among appreciators of typography to scream, shout and shriek whenever they encounter a document that makes use of the font that shall not be named: There have…

  • What I’ve Got: Viral Flow Charts

    by

    These flow charts (this one below and more at http://mentalfloss.com/article/30405/10-lifes-questions-answered-flowcharts) have been made into posters and shared over and over again on social media. Most of them are funny while…

Newer Posts
Older Posts

Selected News…

Fifteen Professors of the Year, Harvard Crimson, 2016

Top 50 Thinkers: On the Radar 2018
Emerging thinkers with the potential to make lasting contributions
, 2018

Laura Dern & DL Director Say Creators Need to ‘Catch Up’ With Audience’s Desire for Diverse Stories, AdWeek, 2018

Rolling toward a user-friendly commute
Harvard faculty-led startup pioneers human-centric urban travel
, 2017; Vespa’s New Robot Will Carry Your Groceries, CNN Money, 2017

Five Cutting Edge Ideas and Attractions, Boston.com, 2017; Technology That Helps Us Understand Ourselves, HUBWeek, 2017

Food for Thought: Flavor & Algorithms, MIT Museum, 2017

Harvard Aims to Reinvent Business-Engineering Education, Harvard Magazine, 2017

Globetrotting Digital Nomads: The future of work or too good to be true?, Forbes, 2015; Why is a Harvard professor studying digital nomads, Nomadlist, 2015

The nature of desirability, The Design Issue, Kinfolk Magazine (paywall), 2015-2016

Harvard Class Teaches the Design of Desirability, Boston Magazine, 2015

A new model for innovation in big companies, Harvard Business Review, 2013

Present at the Creation (Putting research-based creativity tips to the test), Boston Magazine, 2013

Contact & Acknowledgements

RESEARCH LAB OFFICE:
Desirability Lab
Harvard University
Pierce Hall, No. 204C
Cambridge, MA 02138

THANKS TO:

Harvard School of Engineering & Applied Sciences

Harvard Initiative for Learning and Teaching

Harvard Innovation Lab

Harvard Global Health Institute

Berkman Center for Internet and Society

SUTD-MIT International Design Center

April 20, 2020
Best Idea
This is my favorite idea from the challenge. Not only do I think this is high need for students, but... View
Happy Cafe
April 20, 2020
need it
I would love to see this come true. While I agree Harvard did solid job with the student spaces, I t... View
Skyview Commons
April 20, 2020
Good combination
Big fan of the app, and I especially like how it is essentially an upgrade to the various things peo... View
Wanderbus: Adventure, sustainably
April 20, 2020
super cool
I love this idea a lot. There is so much potential for more avant-garde uses of the Smith campus cen... View
Skyview Commons

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