Desirability Lab
  • About the Lab
  • Design Learning
    • Design Learning

      iFashion: Fashion design in your pocket

      Design Learning

      Bucket (2.0)

      Design Learning

      HowTo

      Design Learning

      Nourishly

      Design Learning

      OPTIMIZE PRIME: Reimagining the Workspace

  • Product Desirability Reviews
    • Reviews

      Rose Gold Magnetic Dry Erase Monthly Calendar

      Reviews

      Lou & Grey sweatpants

      Reviews

      Lola

      Reviews

      Away Suitcase

      Reviews

      Earring organizer

  • PXDD Course
Desirability Lab

Behavioral Science Meets Design

  • About the Lab
  • Design Learning
    • Design Learning

      iFashion: Fashion design in your pocket

      Design Learning

      Bucket (2.0)

      Design Learning

      HowTo

      Design Learning

      Nourishly

      Design Learning

      OPTIMIZE PRIME: Reimagining the Workspace

  • Product Desirability Reviews
    • Reviews

      Rose Gold Magnetic Dry Erase Monthly Calendar

      Reviews

      Lou & Grey sweatpants

      Reviews

      Lola

      Reviews

      Away Suitcase

      Reviews

      Earring organizer

  • PXDD Course
Tag:

TS2020

  • HowTo

    by

    HowTo is a mobile reference application, designed to be an educational resource for older users struggling with technology. This is a gamified learning tool with meticulous design choices intended to…

  • Motorola RAZR 2020

    by

    I think that folding phones have still a ways to go to emulating the feel and finish of glass screens. However, the concept of increased portability due to folding is…

  • Tesla Solar Roof

    by

    I am inspired by beauty in products that integrate clean energy into society. I think that the more renewable products are associated with cleanliness and beautiful design, the more society…

  • Roasted Garlic Bread Spread

    by

    I’m inspired by this simple, elegant solution to all the recipes for garlic bread in the world. Okay, definitely an overstatement. But at the same time, I still truly enjoy…

  • Microsoft Surface Family

    by

    The Microsoft Surface brand is incredibly underrated by the average consumer and is, in reality, an very high quality lineup of beautiful, functional machines. I think that the design language…

  • GORUCK GR1

    by

    The GORUCK GR1 is the flagship model of the extremely durable, popular (and expensive!) backpack brand. Their backpacks are inspired by the those used in the special forces and not…

  • HARMONY

    by

    By Adam, Lucy, TJ, and Natalie PROBLEM Often in life, we feel overwhelmed by the delusion of perfectly balanced self-care. People are told to sleep 8 hours, cook wholesome meals…

  • Cycle x Tide

    by

    Doing laundry is terrible. Studies have found that it’s one of the most hated chores, with the average urbanite spending 10 hours a week on washing clothes alone.  36% of millenials…

  • Hydroflask

    by

    Hydroflask is such a common, accessible luxury water bottle – owning one has an effect of social proof.

  • Spotify Trial

    by

    The trials and premium deals are a smart way to use commitment to consistency to keep customers on the link after the hardest part, hooking them (adding card and personal…

Newer Posts
Older Posts

Selected News…

Fifteen Professors of the Year, Harvard Crimson, 2016

Top 50 Thinkers: On the Radar 2018
Emerging thinkers with the potential to make lasting contributions
, 2018

Laura Dern & DL Director Say Creators Need to ‘Catch Up’ With Audience’s Desire for Diverse Stories, AdWeek, 2018

Rolling toward a user-friendly commute
Harvard faculty-led startup pioneers human-centric urban travel
, 2017; Vespa’s New Robot Will Carry Your Groceries, CNN Money, 2017

Five Cutting Edge Ideas and Attractions, Boston.com, 2017; Technology That Helps Us Understand Ourselves, HUBWeek, 2017

Food for Thought: Flavor & Algorithms, MIT Museum, 2017

Harvard Aims to Reinvent Business-Engineering Education, Harvard Magazine, 2017

Globetrotting Digital Nomads: The future of work or too good to be true?, Forbes, 2015; Why is a Harvard professor studying digital nomads, Nomadlist, 2015

The nature of desirability, The Design Issue, Kinfolk Magazine (paywall), 2015-2016

Harvard Class Teaches the Design of Desirability, Boston Magazine, 2015

A new model for innovation in big companies, Harvard Business Review, 2013

Present at the Creation (Putting research-based creativity tips to the test), Boston Magazine, 2013

Contact & Acknowledgements

RESEARCH LAB OFFICE:
Desirability Lab
Harvard University
Pierce Hall, No. 204C
Cambridge, MA 02138

THANKS TO:

Harvard School of Engineering & Applied Sciences

Harvard Initiative for Learning and Teaching

Harvard Innovation Lab

Harvard Global Health Institute

Berkman Center for Internet and Society

SUTD-MIT International Design Center

April 20, 2020
Best Idea
This is my favorite idea from the challenge. Not only do I think this is high need for students, but... View
Happy Cafe
April 20, 2020
need it
I would love to see this come true. While I agree Harvard did solid job with the student spaces, I t... View
Skyview Commons
April 20, 2020
Good combination
Big fan of the app, and I especially like how it is essentially an upgrade to the various things peo... View
Wanderbus: Adventure, sustainably
April 20, 2020
super cool
I love this idea a lot. There is so much potential for more avant-garde uses of the Smith campus cen... View
Skyview Commons

Welcome

We’re excited for the semester!

Community

Community happens in our class Miro private spaces.

Admin

  • About the Prof
  • Link to SEAS Canvas (for undergrads)
  • Link to GSD Canvas (for grad students)
  • Schedule link (added after class begins)
  • About the Lab
  • Design Learning
  • PXDD Course

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