Desirability Lab
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  • Product Desirability Reviews
    • Reviews

      Rose Gold Magnetic Dry Erase Monthly Calendar

      May 15, 2020

      Reviews

      Lou & Grey sweatpants

      May 15, 2020

      Reviews

      Lola

      May 15, 2020

      Reviews

      Away Suitcase

      May 15, 2020

      Reviews

      Earring organizer

      May 15, 2020

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Desirability Lab

Behavioral Science Meets Design / We moved from Harvard to Brown University + RISD on Oct 1st

Check out our Global Creative Collaboration study on why some teams work better than others

Check out our 'Inner Fashion' Creative Expression + Mental Health NFT art project

  • About the Lab
  • Product Desirability Reviews
    • Reviews

      Rose Gold Magnetic Dry Erase Monthly Calendar

      May 15, 2020

      Reviews

      Lou & Grey sweatpants

      May 15, 2020

      Reviews

      Lola

      May 15, 2020

      Reviews

      Away Suitcase

      May 15, 2020

      Reviews

      Earring organizer

      May 15, 2020

  • Join Community!
    • PXDD Course Overview
    • Go to Community
Tag:

tmoran

  • What I’ve Got: Lululemon West Coast Backpack

    by post_author March 23, 2017

    Like most Lululemon purchases, this one was costly, but has lasted the test of time. I purchased this bag because of some of the typical sought-after features: a subtle, more…

  • What I’ve Got: Smith Forefront Bike Helmet

    by post_author March 14, 2017

    I’m a big mountain biker, and I received this helmet as a present a few years back. Its relatively new design technology, Aerocore, allows for extreme light weight and breath-ability,…

  • What I’ve Got: Cowskull Art

    by post_author March 14, 2017

    We purchased this unique art piece at an art show in Helena, MT. The artist’s boyfriend manages a ranch in Montana, and she used her arts background to create these…

  • Challenge 5: Quizzes with Fun Feedback

    by post_author March 6, 2017

    Target Audience: We are assuming that the target group includes individuals who wear women’s clothes, likely between the ages of ~17 to 50. Based on the types of fashion that…

  • What I’ve got: Bell Bike Cup Holder

    by post_author March 3, 2017

    After spilling coffee all over my backpack during my commute, or all over my hands while precariously holding my mug while biking, I finally invested in a bike coffee cup…

  • Challenge 4: SuperMom

    by post_author March 1, 2017

    SuperMom is a platform to help mothers re-enter the workforce through skill development and community support. It also provides an interface for employers to find qualified applicants and for online…

  • What I’ve Got: tile keyfinder

    by post_author February 26, 2017

    I recently received this as a belated birthday gift from someone who knows I lose things quite often. However, keys are one of the few things I don’t manage to…

  • What I’ve Got – FiveStar Hybrid Notebinder

    by post_author February 22, 2017

    I have a tendency to take notes on a clip-board, and then lose those papers and never use the notes again. If I write notes in a coil-bound notebook, they…

  • Challenge 3: Spensor

    by post_author February 21, 2017

    A study by the Federal Reserve Board found that 31% of Americans have no retirement savings. Though this problem appears universal, a potentially more alarming statistic from the same report…

  • What I’ve Got: Canadian Rockies Scented Candle

    by post_author February 16, 2017

    What does the Canadian Rockies smell like? Well, I lived there for most of my life and could not quite describe a scent to you. But the wonderful people at…

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Selected News…

Fifteen Professors of the Year, Harvard Crimson, 2016

Top 50 Thinkers: On the Radar 2018
Emerging thinkers with the potential to make lasting contributions
, 2018

Laura Dern & DL Director Say Creators Need to ‘Catch Up’ With Audience’s Desire for Diverse Stories, AdWeek, 2018

Designing digital workspaces for creativity and collaboration in online project-based courses, MIT Media Lab, 2020

A living (room) lab: With students off campus, faculty and staff innovated to redesign hands-on courses, Harvard SEAS, 2020

Chef League (mobile game) challenges you to improvise recipes like the pros, VentureBeat, 2019.

When it comes to innovation, it’s personal: The secret to successful innovation isn’t a great idea; it’s great people, The Business Post, 2019

Smart kitchens need smarter ideas to solve real problems, Fortune, 2019

Design for Desirability: Game design challenge requires students to think outside the box, Harvard SEAS, 2019

Apply the science of desirability to game design at GDC, Gamasutra: The art and business of making games, 2019

Applying human-centered design processes to build successful teams. Into Practice, Harvard Vice Provost Office for Advances in Learning, 2019

Tech that helps us understand ourselves, Future Assembly, 2019

Women changing the way we think about innovation. Stern Speakers, 2019

Loneliness, the fear of digital nomads, Le Temps. (in French), 2019

LA Design Festival spotlights city’s ‘creative diversity and talent’, Dezeen, 2018

Rolling toward a user-friendly commute
Harvard faculty-led startup pioneers human-centric urban travel
, 2017; Vespa’s New Robot Will Carry Your Groceries, CNN Money, 2017

Five Cutting Edge Ideas and Attractions, Boston.com, 2017; Technology That Helps Us Understand Ourselves, HUBWeek, 2017

Food for Thought: Flavor & Algorithms, MIT Museum, 2017

Harvard Aims to Reinvent Business-Engineering Education, Harvard Magazine, 2017

Globetrotting Digital Nomads: The future of work or too good to be true?, Forbes, 2015; Why is a Harvard professor studying digital nomads, Nomadlist, 2015

The nature of desirability, The Design Issue, Kinfolk Magazine (paywall), 2015-2016

Harvard Class Teaches the Design of Desirability, Boston Magazine, 2015

A new model for innovation in big companies, Harvard Business Review, 2013

Present at the Creation (Putting research-based creativity tips to the test), Boston Magazine, 2013

Contact & Acknowledgements

RESEARCH LAB OFFICE:
Desirability Lab
Brown University & RISD
Barus & Holley, No. 220
Email: ba[at]desirabilitylab.com

 

THANKS TO EARLY SUPPORTERS:

Harvard School of Engineering & Applied Sciences

Harvard Initiative for Learning and Teaching

Harvard Innovation Lab

Harvard Global Health Institute

Berkman Center for Internet and Society

SUTD-MIT International Design Center

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