Desirability Lab
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      Rose Gold Magnetic Dry Erase Monthly Calendar

      May 15, 2020

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      May 15, 2020

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      May 15, 2020

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      May 15, 2020

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      May 15, 2020

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Desirability Lab

Behavioral Science Meets Design / We moved from Harvard to Brown University + RISD on Oct 1st

Check out our Global Creative Collaboration study on why some teams work better than others

Check out our 'Inner Fashion' Creative Expression + Mental Health NFT art project

  • About the Lab
  • Product Desirability Reviews
    • Reviews

      Rose Gold Magnetic Dry Erase Monthly Calendar

      May 15, 2020

      Reviews

      Lou & Grey sweatpants

      May 15, 2020

      Reviews

      Lola

      May 15, 2020

      Reviews

      Away Suitcase

      May 15, 2020

      Reviews

      Earring organizer

      May 15, 2020

  • Join Community!
    • PXDD Course Overview
    • Go to Community
Tag:

tdivic

  • What I’ve Got: Hello Fresh

    by post_author April 26, 2017

    Hello Fresh is a food company that sends you a weekly package of food ingredients as well as a few recipes for the week to make with the food you’re…

  • Challenge 10: Bettah Food Trucks

    by post_author April 25, 2017

    Food trucks: the quirky, less traditional alternative for grabbing a meal, often promising a specialized cuisine or unique location. Perhaps you use them simply for the convenience, or maybe you’re…

  • What I’ve Got: Nintendo Switch

    by post_author April 22, 2017

    Nintendo is known globally as a leading video game company, and the Nintendo Switch shows why they’ve managed to stay prominent for so long. Despite their stumbles with some of…

  • Challenge 9: Bedphonezzz

    by post_author April 18, 2017

    Through Bedphonezzz, we espoused the values of the DO LESS counterculture. In a world where fitness classes like Soul Cycle, Barry’s Bootcamp, and Orange Theory monopolize society’s view of “healthy…

  • What I’ve Got: Southwest Airlines Seating and Boarding Process

    by post_author April 17, 2017

    Southwest Airlines uses a unique seating and boarding process where nobody is assigned seats, but rather you select your seat as you board the plane. Boarding order is determined by…

  • What I’ve Got: Amazon Kindle

    by post_author April 17, 2017

    I’ve always appreciated the design of the Amazon Kindle’s interface. Though it is an electronic device, Amazon designed the screen so that it looks more like a page in book…

  • What I’ve Got: Scoot Networks

    by post_author April 17, 2017

    Scoot Networks is a scooter rental service in San Francisco and operates much like ZipCar or Hubway Bikes but for electric scooters. In crowded cities like San Francisco, car rental…

  • What I’ve Got: Mobility Designed Crutches

    by post_author April 17, 2017

    Though I’ve never had to use them myself, crutches are a common feature in the world. It seems that whenever I talk to somebody about their crutches, they complain about…

  • What I’ve Got: Vizio Sound Bar

    by post_author April 17, 2017

    I’ve had this Vizio Sound Bar for a few years now, and it has been an incredible speaker. It’s simple yet elegant design allows it to integrate seamlessly into the…

  • Challenge 10: Food Truck Interiors

    by post_author April 16, 2017

    Food trucks, ever popular, carry an air of delight a stationary restaurant will never attain. A fascinating kitchen on wheels, the food-truck customer experience is a unique trope of the…

Newer Posts
Older Posts

Selected News…

Fifteen Professors of the Year, Harvard Crimson, 2016

Top 50 Thinkers: On the Radar 2018
Emerging thinkers with the potential to make lasting contributions
, 2018

Laura Dern & DL Director Say Creators Need to ‘Catch Up’ With Audience’s Desire for Diverse Stories, AdWeek, 2018

Designing digital workspaces for creativity and collaboration in online project-based courses, MIT Media Lab, 2020

A living (room) lab: With students off campus, faculty and staff innovated to redesign hands-on courses, Harvard SEAS, 2020

Chef League (mobile game) challenges you to improvise recipes like the pros, VentureBeat, 2019.

When it comes to innovation, it’s personal: The secret to successful innovation isn’t a great idea; it’s great people, The Business Post, 2019

Smart kitchens need smarter ideas to solve real problems, Fortune, 2019

Design for Desirability: Game design challenge requires students to think outside the box, Harvard SEAS, 2019

Apply the science of desirability to game design at GDC, Gamasutra: The art and business of making games, 2019

Applying human-centered design processes to build successful teams. Into Practice, Harvard Vice Provost Office for Advances in Learning, 2019

Tech that helps us understand ourselves, Future Assembly, 2019

Women changing the way we think about innovation. Stern Speakers, 2019

Loneliness, the fear of digital nomads, Le Temps. (in French), 2019

LA Design Festival spotlights city’s ‘creative diversity and talent’, Dezeen, 2018

Rolling toward a user-friendly commute
Harvard faculty-led startup pioneers human-centric urban travel
, 2017; Vespa’s New Robot Will Carry Your Groceries, CNN Money, 2017

Five Cutting Edge Ideas and Attractions, Boston.com, 2017; Technology That Helps Us Understand Ourselves, HUBWeek, 2017

Food for Thought: Flavor & Algorithms, MIT Museum, 2017

Harvard Aims to Reinvent Business-Engineering Education, Harvard Magazine, 2017

Globetrotting Digital Nomads: The future of work or too good to be true?, Forbes, 2015; Why is a Harvard professor studying digital nomads, Nomadlist, 2015

The nature of desirability, The Design Issue, Kinfolk Magazine (paywall), 2015-2016

Harvard Class Teaches the Design of Desirability, Boston Magazine, 2015

A new model for innovation in big companies, Harvard Business Review, 2013

Present at the Creation (Putting research-based creativity tips to the test), Boston Magazine, 2013

Contact & Acknowledgements

RESEARCH LAB OFFICE:
Desirability Lab
Brown University & RISD
Barus & Holley, No. 220
Email: ba[at]desirabilitylab.com

 

THANKS TO EARLY SUPPORTERS:

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Harvard Initiative for Learning and Teaching

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Harvard Global Health Institute

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SUTD-MIT International Design Center

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