Desirability Lab
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      Rose Gold Magnetic Dry Erase Monthly Calendar

      May 15, 2020

      Reviews

      Lou & Grey sweatpants

      May 15, 2020

      Reviews

      Lola

      May 15, 2020

      Reviews

      Away Suitcase

      May 15, 2020

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      Earring organizer

      May 15, 2020

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Desirability Lab

Behavioral Science Meets Design / We moved from Harvard to Brown University + RISD on Oct 1st

Check out our Global Creative Collaboration study on why some teams work better than others

Check out our 'Inner Fashion' Creative Expression + Mental Health NFT art project

  • About the Lab
  • Product Desirability Reviews
    • Reviews

      Rose Gold Magnetic Dry Erase Monthly Calendar

      May 15, 2020

      Reviews

      Lou & Grey sweatpants

      May 15, 2020

      Reviews

      Lola

      May 15, 2020

      Reviews

      Away Suitcase

      May 15, 2020

      Reviews

      Earring organizer

      May 15, 2020

  • Join Community!
    • PXDD Course Overview
    • Go to Community
Tag:

sraches

  • Challenge 10: Artix

    by post_author April 25, 2017

    For Challenge 10, we built Artix — an iOS app for sharing links with groups. We were inspired to build Artix after encountering the same problem over and over again:…

  • What I’ve Got: Unicorn Frappuccino

    by post_author April 22, 2017

    This week, Starbucks released the new Unicorn Frappuccino (pictured above), which is a special that is only available for a few days. The Frappuccino is not only color-changing but also…

  • What I’ve Got: Voss

    by post_author April 22, 2017

    Voss water is a high-end brand of bottled water from Norway. The bottle’s iconic glass design, a clear cylinder with a silver cap, is reminiscent of an apparatus or test…

  • What I’ve Got: Papyrus Cards

    by post_author April 22, 2017

    Papyrus cards offer a nice alternative to traditional hallmark cards sold at stores across a wide variety of retail corporations. The abundance of specialized options make Papyrus cards perfect for…

  • What I’ve Got: Eero

    by post_author April 17, 2017

    I am sure almost everyone reading this post has struggled with poor WiFi connection. These difficulties result from a router’s inability to broadcast a strong WiFi signal through the doors…

  • Challenge 10: Competitive Landscape Write Up

    by post_author April 16, 2017

    Our goal for Challenge 10 is to iterate on a mobile app Artix that we designed to help friends share articles between different groups in the simplest way possible. We…

  • What I’ve Got: 2nd Time Around

    by post_author April 16, 2017

    Last week, I was walking in Boston when I came across this sign. There was nothing special about the sign that grabbed my attention, I just happened to be looking…

  • Drone Challenge

    by post_author April 10, 2017
  • What I’ve Got: Newton’s Cradle

    by post_author April 9, 2017

    Newton’s cradle is a fascinating device that demonstrates the laws of conservation of momentum and conservation of energy. Initially, the setup is reminiscent of a miniature swing-set: each ball is…

  • What I’ve Got: Romanesco Broccoli

    by post_author April 2, 2017

    The Romanesco Broccoli is a child’s worst nightmare. It is not only a vegetable but also a display of beautiful Mathematics. The stunning design — spiraling, cone-shaped patterns — of…

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Selected News…

Fifteen Professors of the Year, Harvard Crimson, 2016

Top 50 Thinkers: On the Radar 2018
Emerging thinkers with the potential to make lasting contributions
, 2018

Laura Dern & DL Director Say Creators Need to ‘Catch Up’ With Audience’s Desire for Diverse Stories, AdWeek, 2018

Designing digital workspaces for creativity and collaboration in online project-based courses, MIT Media Lab, 2020

A living (room) lab: With students off campus, faculty and staff innovated to redesign hands-on courses, Harvard SEAS, 2020

Chef League (mobile game) challenges you to improvise recipes like the pros, VentureBeat, 2019.

When it comes to innovation, it’s personal: The secret to successful innovation isn’t a great idea; it’s great people, The Business Post, 2019

Smart kitchens need smarter ideas to solve real problems, Fortune, 2019

Design for Desirability: Game design challenge requires students to think outside the box, Harvard SEAS, 2019

Apply the science of desirability to game design at GDC, Gamasutra: The art and business of making games, 2019

Applying human-centered design processes to build successful teams. Into Practice, Harvard Vice Provost Office for Advances in Learning, 2019

Tech that helps us understand ourselves, Future Assembly, 2019

Women changing the way we think about innovation. Stern Speakers, 2019

Loneliness, the fear of digital nomads, Le Temps. (in French), 2019

LA Design Festival spotlights city’s ‘creative diversity and talent’, Dezeen, 2018

Rolling toward a user-friendly commute
Harvard faculty-led startup pioneers human-centric urban travel
, 2017; Vespa’s New Robot Will Carry Your Groceries, CNN Money, 2017

Five Cutting Edge Ideas and Attractions, Boston.com, 2017; Technology That Helps Us Understand Ourselves, HUBWeek, 2017

Food for Thought: Flavor & Algorithms, MIT Museum, 2017

Harvard Aims to Reinvent Business-Engineering Education, Harvard Magazine, 2017

Globetrotting Digital Nomads: The future of work or too good to be true?, Forbes, 2015; Why is a Harvard professor studying digital nomads, Nomadlist, 2015

The nature of desirability, The Design Issue, Kinfolk Magazine (paywall), 2015-2016

Harvard Class Teaches the Design of Desirability, Boston Magazine, 2015

A new model for innovation in big companies, Harvard Business Review, 2013

Present at the Creation (Putting research-based creativity tips to the test), Boston Magazine, 2013

Contact & Acknowledgements

RESEARCH LAB OFFICE:
Desirability Lab
Brown University & RISD
Barus & Holley, No. 220
Email: ba[at]desirabilitylab.com

 

THANKS TO EARLY SUPPORTERS:

Harvard School of Engineering & Applied Sciences

Harvard Initiative for Learning and Teaching

Harvard Innovation Lab

Harvard Global Health Institute

Berkman Center for Internet and Society

SUTD-MIT International Design Center

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