Desirability Lab
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      Rose Gold Magnetic Dry Erase Monthly Calendar

      May 15, 2020

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      May 15, 2020

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      Lola

      May 15, 2020

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      Away Suitcase

      May 15, 2020

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      May 15, 2020

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Desirability Lab

Behavioral Science Meets Design / We moved from Harvard to Brown University + RISD on Oct 1st

Check out our Global Creative Collaboration study on why some teams work better than others

Check out our 'Inner Fashion' Creative Expression + Mental Health NFT art project

  • About the Lab
  • Product Desirability Reviews
    • Reviews

      Rose Gold Magnetic Dry Erase Monthly Calendar

      May 15, 2020

      Reviews

      Lou & Grey sweatpants

      May 15, 2020

      Reviews

      Lola

      May 15, 2020

      Reviews

      Away Suitcase

      May 15, 2020

      Reviews

      Earring organizer

      May 15, 2020

  • Join Community!
    • PXDD Course Overview
    • Go to Community
Tag:

section2

  • Challenge 2A

    by post_author May 2, 2017

    For this challenge, I thought it would be interesting to manipulate images and make them queerer. The HBO example is most interesting because I believe that companies could easily manipulate…

  • What I’ve Got: Trader Joe’s

    by post_author April 26, 2017

    Though I hate grocery shopping, what gets me through it is being able to go to Trader Joe’s every week. Trader Joe’s, like what Starbucks aimed for back in the…

  • What I’ve Got: This Photo

    by post_author April 26, 2017

    I saw this photo on fashion blogger Aimee Song’s Instagram today (https://www.instagram.com/p/BTT4nGHDMe0/) and it immediately put me in summer vacation, wanderlust mode. I think it’s interesting how Instagram has turned…

  • What I’ve Got: YSL Lipstick

    by post_author April 26, 2017

    This week, I decided to post something a bit different from what I usually post – a physical beauty product in the form of YSL lipstick. I have been addicted…

  • What I’ve Got: Heineken Commercial | Worlds Apart

    by post_author April 26, 2017

    Most of us are familiar with the standard advertisement for beer, there is an appealing element to the ad to appeal to the specific user profile for the most common/standard…

  • What I’ve Got: Blender Bottle

    by post_author April 26, 2017

    The blender ball is one of the easiest ways to make a protein shake on the go. In the past when I have not had access to a blender ball…

  • Challenge 10: This & That

    by post_author April 26, 2017

    For this challenge, we examined the different types of secondhand clothing stores in order to see if there was a compelling problem in this space. We visited many different secondhand clothing…

  • Challenge 10: Mirrored Projections

    by post_author April 26, 2017

    Background Research Having a second screen to do work on can make a big difference in efficiency in school, work or design. Unfortunately, a monitor can be expensive, bulky, and…

  • Pinvision

    by post_author April 26, 2017

    During our field research, we explored ways in which Wayfair is using 3D scanning and AR to not only transform the way shoppers buy furniture online, but to also give…

  • Challenge 10: lunchbox

    by post_author April 26, 2017

    Our initial question was: How do we make healthy food attractive and accessible to more people? We were drawn to successful restaurants in the farm-to-table, fast-casual, and vegetarian categories. As…

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Selected News…

Fifteen Professors of the Year, Harvard Crimson, 2016

Top 50 Thinkers: On the Radar 2018
Emerging thinkers with the potential to make lasting contributions
, 2018

Laura Dern & DL Director Say Creators Need to ‘Catch Up’ With Audience’s Desire for Diverse Stories, AdWeek, 2018

Designing digital workspaces for creativity and collaboration in online project-based courses, MIT Media Lab, 2020

A living (room) lab: With students off campus, faculty and staff innovated to redesign hands-on courses, Harvard SEAS, 2020

Chef League (mobile game) challenges you to improvise recipes like the pros, VentureBeat, 2019.

When it comes to innovation, it’s personal: The secret to successful innovation isn’t a great idea; it’s great people, The Business Post, 2019

Smart kitchens need smarter ideas to solve real problems, Fortune, 2019

Design for Desirability: Game design challenge requires students to think outside the box, Harvard SEAS, 2019

Apply the science of desirability to game design at GDC, Gamasutra: The art and business of making games, 2019

Applying human-centered design processes to build successful teams. Into Practice, Harvard Vice Provost Office for Advances in Learning, 2019

Tech that helps us understand ourselves, Future Assembly, 2019

Women changing the way we think about innovation. Stern Speakers, 2019

Loneliness, the fear of digital nomads, Le Temps. (in French), 2019

LA Design Festival spotlights city’s ‘creative diversity and talent’, Dezeen, 2018

Rolling toward a user-friendly commute
Harvard faculty-led startup pioneers human-centric urban travel
, 2017; Vespa’s New Robot Will Carry Your Groceries, CNN Money, 2017

Five Cutting Edge Ideas and Attractions, Boston.com, 2017; Technology That Helps Us Understand Ourselves, HUBWeek, 2017

Food for Thought: Flavor & Algorithms, MIT Museum, 2017

Harvard Aims to Reinvent Business-Engineering Education, Harvard Magazine, 2017

Globetrotting Digital Nomads: The future of work or too good to be true?, Forbes, 2015; Why is a Harvard professor studying digital nomads, Nomadlist, 2015

The nature of desirability, The Design Issue, Kinfolk Magazine (paywall), 2015-2016

Harvard Class Teaches the Design of Desirability, Boston Magazine, 2015

A new model for innovation in big companies, Harvard Business Review, 2013

Present at the Creation (Putting research-based creativity tips to the test), Boston Magazine, 2013

Contact & Acknowledgements

RESEARCH LAB OFFICE:
Desirability Lab
Brown University & RISD
Barus & Holley, No. 220
Email: ba[at]desirabilitylab.com

 

THANKS TO EARLY SUPPORTERS:

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Harvard Initiative for Learning and Teaching

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Harvard Global Health Institute

Berkman Center for Internet and Society

SUTD-MIT International Design Center

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