Desirability Lab
  • About the Lab
  • Design Learning
    • Design Learning

      iFashion: Fashion design in your pocket

      Design Learning

      Bucket (2.0)

      Design Learning

      HowTo

      Design Learning

      Nourishly

      Design Learning

      OPTIMIZE PRIME: Reimagining the Workspace

  • Product Desirability Reviews
    • Reviews

      Rose Gold Magnetic Dry Erase Monthly Calendar

      Reviews

      Lou & Grey sweatpants

      Reviews

      Lola

      Reviews

      Away Suitcase

      Reviews

      Earring organizer

  • PXDD Course
Desirability Lab

Behavioral Science Meets Design

  • About the Lab
  • Design Learning
    • Design Learning

      iFashion: Fashion design in your pocket

      Design Learning

      Bucket (2.0)

      Design Learning

      HowTo

      Design Learning

      Nourishly

      Design Learning

      OPTIMIZE PRIME: Reimagining the Workspace

  • Product Desirability Reviews
    • Reviews

      Rose Gold Magnetic Dry Erase Monthly Calendar

      Reviews

      Lou & Grey sweatpants

      Reviews

      Lola

      Reviews

      Away Suitcase

      Reviews

      Earring organizer

  • PXDD Course
Tag:

sdu

  • What I’ve Got: Trader Joe’s

    by

    Though I hate grocery shopping, what gets me through it is being able to go to Trader Joe’s every week. Trader Joe’s, like what Starbucks aimed for back in the…

  • What I’ve Got: This Photo

    by

    I saw this photo on fashion blogger Aimee Song’s Instagram today (https://www.instagram.com/p/BTT4nGHDMe0/) and it immediately put me in summer vacation, wanderlust mode. I think it’s interesting how Instagram has turned…

  • What I’ve Got: YSL Lipstick

    by

    This week, I decided to post something a bit different from what I usually post – a physical beauty product in the form of YSL lipstick. I have been addicted…

  • Pinvision

    by

    During our field research, we explored ways in which Wayfair is using 3D scanning and AR to not only transform the way shoppers buy furniture online, but to also give…

  • What I’ve Got: Wanderlust Travel Journal

    by

    What I’ve Got for this week is My Wanderlust Travel Journal from 2009-2010, the year I left LA to study in DC, Beijing, and Ankara, Turkey. This object is provocative…

  • Challenge0: Rihanna Fenty Puma Creepers

    by

    The Rihanna Fenty Puma Creepers were hands down the most coveted and impossible-to-obtain shoes of 2016. When they were released in May of 2016, they sold out within a few…

  • ChallengeHalf: “Spasht”- Clear & Simple Local News

    by

    My solution to #challengehalf is “Spasht”, which means “clear” in Hindi. The name, as well as the accompanying logo (which is a pair of glasses) draw upon themes of seeing…

  • Challenge 1: HomeXchange

    by

    In tackling Challenge 1, I was inspired by the many articles pointing to the fact that political polarization in the U.S. is marked by a vast divide between rural and…

  • Challenge 3: Walleta

    by

    Why a nudge system:Young adults mostly have the ability to save, but often lack the sustained motivation that makes long term savings happenVisual presentation helps the user to be more…

  • Challenge 2A

    by

    This weekend, I had to develop my online portfolio for an event I was applying to, which aligned serendipitously with this weeks’ graphic design challenge. I used Squarespace to design…

Newer Posts
Older Posts

Selected News…

Fifteen Professors of the Year, Harvard Crimson, 2016

Top 50 Thinkers: On the Radar 2018
Emerging thinkers with the potential to make lasting contributions
, 2018

Laura Dern & DL Director Say Creators Need to ‘Catch Up’ With Audience’s Desire for Diverse Stories, AdWeek, 2018

Rolling toward a user-friendly commute
Harvard faculty-led startup pioneers human-centric urban travel
, 2017; Vespa’s New Robot Will Carry Your Groceries, CNN Money, 2017

Five Cutting Edge Ideas and Attractions, Boston.com, 2017; Technology That Helps Us Understand Ourselves, HUBWeek, 2017

Food for Thought: Flavor & Algorithms, MIT Museum, 2017

Harvard Aims to Reinvent Business-Engineering Education, Harvard Magazine, 2017

Globetrotting Digital Nomads: The future of work or too good to be true?, Forbes, 2015; Why is a Harvard professor studying digital nomads, Nomadlist, 2015

The nature of desirability, The Design Issue, Kinfolk Magazine (paywall), 2015-2016

Harvard Class Teaches the Design of Desirability, Boston Magazine, 2015

A new model for innovation in big companies, Harvard Business Review, 2013

Present at the Creation (Putting research-based creativity tips to the test), Boston Magazine, 2013

Contact & Acknowledgements

RESEARCH LAB OFFICE:
Desirability Lab
Harvard University
Pierce Hall, No. 204C
Cambridge, MA 02138

THANKS TO:

Harvard School of Engineering & Applied Sciences

Harvard Initiative for Learning and Teaching

Harvard Innovation Lab

Harvard Global Health Institute

Berkman Center for Internet and Society

SUTD-MIT International Design Center

April 20, 2020
Best Idea
This is my favorite idea from the challenge. Not only do I think this is high need for students, but... View
Happy Cafe
April 20, 2020
need it
I would love to see this come true. While I agree Harvard did solid job with the student spaces, I t... View
Skyview Commons
April 20, 2020
Good combination
Big fan of the app, and I especially like how it is essentially an upgrade to the various things peo... View
Wanderbus: Adventure, sustainably
April 20, 2020
super cool
I love this idea a lot. There is so much potential for more avant-garde uses of the Smith campus cen... View
Skyview Commons

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