Desirability Lab
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      Rose Gold Magnetic Dry Erase Monthly Calendar

      May 15, 2020

      Reviews

      Lou & Grey sweatpants

      May 15, 2020

      Reviews

      Lola

      May 15, 2020

      Reviews

      Away Suitcase

      May 15, 2020

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      Earring organizer

      May 15, 2020

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Desirability Lab

Behavioral Science Meets Design / We moved from Harvard to Brown University + RISD on Oct 1st

Check out our Global Creative Collaboration study on why some teams work better than others

Check out our 'Inner Fashion' Creative Expression + Mental Health NFT art project

  • About the Lab
  • Product Desirability Reviews
    • Reviews

      Rose Gold Magnetic Dry Erase Monthly Calendar

      May 15, 2020

      Reviews

      Lou & Grey sweatpants

      May 15, 2020

      Reviews

      Lola

      May 15, 2020

      Reviews

      Away Suitcase

      May 15, 2020

      Reviews

      Earring organizer

      May 15, 2020

  • Join Community!
    • PXDD Course Overview
    • Go to Community
Tag:

saltchek

  • What I’ve Got: New Macbook

    by post_author May 9, 2016

    I have been eyeing these all over campus this semester and finally got to the apple store to look at the spec of the new macbook in person. It has…

  • What I’ve Got: Warby Parker

    by post_author May 4, 2016

    Warby was the inspiration for my final project and is definielty a brand that I admire very much. They have transformed glasses from being an expensive, and almost boring accessory,…

  • What I’ve Got: Curate Bars

    by post_author May 4, 2016

    Yesterday on Mass Ave, I picked up a free curate bar. I tend to eat bars pretty often. They are easy, filling and great to eat in class or on…

  • What I’ve Got: Misfit

    by post_author May 4, 2016

    I am super intrigued by the Misfit product line. I use a heart rate monitor during my workouts and find them super useful, except they are terribly ugly. From a…

  • What I’ve Got: ETSY

    by post_author May 3, 2016

    When looking for a mothers day gift I went on Etsy and found a lot of very pretty and simple arts and crafts that would make great gifts for my…

  • What I’ve Got: Kylie Lip Kit

    by post_author May 3, 2016

    So, I am not one who likes to wear a lot of make up, and if I do, I never wear lipstick. But I can’t lie, I am very intrigued…

  • What I’ve Got: Reformation

    by post_author May 2, 2016

    Reformation is an incredible company that I learned about a couple of years ago. I should have posted this the week that we did our Harvard Sustainability project. Essentially, Reformation…

  • EGYPT LANE

    by post_author April 26, 2016

    For our final project we are going to build out a company for bags with a similar concept to Warby Parker. We plan to cut out all middle men and…

  • From OneWheel to EveryOneWheel

    by post_author April 20, 2016

    https://docs.google.com/presentation/d/1ubbP-YF1jX_tsOMsLFHxsc8LkbsYgMFbWZwVlhZULuc/edit#slide=id.p

  • What I’ve Got: Pure Boost

    by post_author April 6, 2016

    I think this ‘what I’ve got’ ties together the themes of a couple of recent challenges really well. Adidas recently came out with the pure boost sneaker, which according to Adidas,…

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Selected News…

Fifteen Professors of the Year, Harvard Crimson, 2016

Top 50 Thinkers: On the Radar 2018
Emerging thinkers with the potential to make lasting contributions
, 2018

Laura Dern & DL Director Say Creators Need to ‘Catch Up’ With Audience’s Desire for Diverse Stories, AdWeek, 2018

Designing digital workspaces for creativity and collaboration in online project-based courses, MIT Media Lab, 2020

A living (room) lab: With students off campus, faculty and staff innovated to redesign hands-on courses, Harvard SEAS, 2020

Chef League (mobile game) challenges you to improvise recipes like the pros, VentureBeat, 2019.

When it comes to innovation, it’s personal: The secret to successful innovation isn’t a great idea; it’s great people, The Business Post, 2019

Smart kitchens need smarter ideas to solve real problems, Fortune, 2019

Design for Desirability: Game design challenge requires students to think outside the box, Harvard SEAS, 2019

Apply the science of desirability to game design at GDC, Gamasutra: The art and business of making games, 2019

Applying human-centered design processes to build successful teams. Into Practice, Harvard Vice Provost Office for Advances in Learning, 2019

Tech that helps us understand ourselves, Future Assembly, 2019

Women changing the way we think about innovation. Stern Speakers, 2019

Loneliness, the fear of digital nomads, Le Temps. (in French), 2019

LA Design Festival spotlights city’s ‘creative diversity and talent’, Dezeen, 2018

Rolling toward a user-friendly commute
Harvard faculty-led startup pioneers human-centric urban travel
, 2017; Vespa’s New Robot Will Carry Your Groceries, CNN Money, 2017

Five Cutting Edge Ideas and Attractions, Boston.com, 2017; Technology That Helps Us Understand Ourselves, HUBWeek, 2017

Food for Thought: Flavor & Algorithms, MIT Museum, 2017

Harvard Aims to Reinvent Business-Engineering Education, Harvard Magazine, 2017

Globetrotting Digital Nomads: The future of work or too good to be true?, Forbes, 2015; Why is a Harvard professor studying digital nomads, Nomadlist, 2015

The nature of desirability, The Design Issue, Kinfolk Magazine (paywall), 2015-2016

Harvard Class Teaches the Design of Desirability, Boston Magazine, 2015

A new model for innovation in big companies, Harvard Business Review, 2013

Present at the Creation (Putting research-based creativity tips to the test), Boston Magazine, 2013

Contact & Acknowledgements

RESEARCH LAB OFFICE:
Desirability Lab
Brown University & RISD
Barus & Holley, No. 220
Email: ba[at]desirabilitylab.com

 

THANKS TO EARLY SUPPORTERS:

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Harvard Initiative for Learning and Teaching

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Harvard Global Health Institute

Berkman Center for Internet and Society

SUTD-MIT International Design Center

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