Desirability Lab
  • About the Lab
  • Product Desirability Reviews
    • Reviews

      Rose Gold Magnetic Dry Erase Monthly Calendar

      May 15, 2020

      Reviews

      Lou & Grey sweatpants

      May 15, 2020

      Reviews

      Lola

      May 15, 2020

      Reviews

      Away Suitcase

      May 15, 2020

      Reviews

      Earring organizer

      May 15, 2020

Desirability Lab

Behavioral Science Meets Design / We moved from Harvard to Brown University + RISD on Oct 1st

Check out our Global Creative Collaboration study on why some teams work better than others

Check out our 'Inner Fashion' Creative Expression + Mental Health NFT art project

  • About the Lab
  • Product Desirability Reviews
    • Reviews

      Rose Gold Magnetic Dry Erase Monthly Calendar

      May 15, 2020

      Reviews

      Lou & Grey sweatpants

      May 15, 2020

      Reviews

      Lola

      May 15, 2020

      Reviews

      Away Suitcase

      May 15, 2020

      Reviews

      Earring organizer

      May 15, 2020

Tag:

sabegunrin

  • Challenge 10: CashMe

    by post_author April 26, 2017

    It comes as no surprise to most people that recycling has environmental benefits, however despite this the average person chooses not to recycle. In part, this is because recycling seems…

  • Challenge Half: mood

    by post_author April 24, 2017

    My idea of a news source for limited English speaking population is mood, which is an app that approaches news from an emotion-based perspective. Most news elicits some sort of…

  • What I’ve Got: American Eagle High Rise Jegging

    by post_author April 23, 2017

    Growing up as an athlete, thick thighs and a small waist made jean choices difficult; either the jeans fit my thighs and were ridiculously loose in the waist, or they…

  • What Ive Got: GSD “Trays” + Rooftop

    by post_author April 19, 2017

    It was not until Monday that I had formally seen the interior of the GSD trays as well as the adjacent rooftop access, and the construction of the space is…

  • #WhatIveGot: Adidas Samba Shoe

    by post_author April 19, 2017

    I played soccer competitively since three years old, and growing up I always envied the older, cool players with their sharp black and white Adidas. I used to constantly beg…

  • Challenge 9: Tempo

    by post_author April 19, 2017

    Personal listening devices are becoming more and more isolating, and have the potential to cause hearing damage. While these devices can be good for concentration in a distracting environment or…

  • What I’ve Got: MacBook Pro

    by post_author April 18, 2017

    As someone slightly old school who greatly enjoys a CD drive for making mixtape and uploading software, I love my Pres. Obama-era MacBook Pro. I have had this computer since…

  • What I’ve Got: Marc Fisher Jones Bootie

    by post_author April 18, 2017

    I saved up to buy these booties for myself last Black Friday; booties are mid-to-high heeled boots that stop approximately around the ankle area. This style of bootie is desirable…

  • What I’ve Got: Casio Illuminator Water Resist Watch in Gold

    by post_author April 18, 2017

    This watch is one of my favorite possessions; received as a gift from a good friend a few years ago. The desirability is infused throughout this watch in both the…

  • Challenge 10 Write Up: New Recycling Solution

    by post_author April 18, 2017

    PROBLEM We need to recycle; Americans use 2.5 million plastic bottles every hour and most of them are thrown away. Plastic bottles take thousands of years to decompose, and burning…

Newer Posts
Older Posts

Selected News…

Fifteen Professors of the Year, Harvard Crimson, 2016

Top 50 Thinkers: On the Radar 2018
Emerging thinkers with the potential to make lasting contributions
, 2018

Laura Dern & DL Director Say Creators Need to ‘Catch Up’ With Audience’s Desire for Diverse Stories, AdWeek, 2018

Designing digital workspaces for creativity and collaboration in online project-based courses, MIT Media Lab, 2020

A living (room) lab: With students off campus, faculty and staff innovated to redesign hands-on courses, Harvard SEAS, 2020

Chef League (mobile game) challenges you to improvise recipes like the pros, VentureBeat, 2019.

When it comes to innovation, it’s personal: The secret to successful innovation isn’t a great idea; it’s great people, The Business Post, 2019

Smart kitchens need smarter ideas to solve real problems, Fortune, 2019

Design for Desirability: Game design challenge requires students to think outside the box, Harvard SEAS, 2019

Apply the science of desirability to game design at GDC, Gamasutra: The art and business of making games, 2019

Applying human-centered design processes to build successful teams. Into Practice, Harvard Vice Provost Office for Advances in Learning, 2019

Tech that helps us understand ourselves, Future Assembly, 2019

Women changing the way we think about innovation. Stern Speakers, 2019

Loneliness, the fear of digital nomads, Le Temps. (in French), 2019

LA Design Festival spotlights city’s ‘creative diversity and talent’, Dezeen, 2018

Rolling toward a user-friendly commute
Harvard faculty-led startup pioneers human-centric urban travel
, 2017; Vespa’s New Robot Will Carry Your Groceries, CNN Money, 2017

Five Cutting Edge Ideas and Attractions, Boston.com, 2017; Technology That Helps Us Understand Ourselves, HUBWeek, 2017

Food for Thought: Flavor & Algorithms, MIT Museum, 2017

Harvard Aims to Reinvent Business-Engineering Education, Harvard Magazine, 2017

Globetrotting Digital Nomads: The future of work or too good to be true?, Forbes, 2015; Why is a Harvard professor studying digital nomads, Nomadlist, 2015

The nature of desirability, The Design Issue, Kinfolk Magazine (paywall), 2015-2016

Harvard Class Teaches the Design of Desirability, Boston Magazine, 2015

A new model for innovation in big companies, Harvard Business Review, 2013

Present at the Creation (Putting research-based creativity tips to the test), Boston Magazine, 2013

Contact & Acknowledgements

RESEARCH LAB OFFICE:
Desirability Lab
Brown University & RISD
Barus & Holley, No. 220
Email: ba[at]desirabilitylab.com

 

THANKS TO EARLY SUPPORTERS:

Harvard School of Engineering & Applied Sciences

Harvard Initiative for Learning and Teaching

Harvard Innovation Lab

Harvard Global Health Institute

Berkman Center for Internet and Society

SUTD-MIT International Design Center

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