Desirability Lab
  • About the Lab
  • Product Desirability Reviews
    • Reviews

      Rose Gold Magnetic Dry Erase Monthly Calendar

      May 15, 2020

      Reviews

      Lou & Grey sweatpants

      May 15, 2020

      Reviews

      Lola

      May 15, 2020

      Reviews

      Away Suitcase

      May 15, 2020

      Reviews

      Earring organizer

      May 15, 2020

Desirability Lab

Behavioral Science Meets Design / We moved from Harvard to Brown University + RISD on Oct 1st

Check out our Global Creative Collaboration study on why some teams work better than others

Check out our 'Inner Fashion' Creative Expression + Mental Health NFT art project

  • About the Lab
  • Product Desirability Reviews
    • Reviews

      Rose Gold Magnetic Dry Erase Monthly Calendar

      May 15, 2020

      Reviews

      Lou & Grey sweatpants

      May 15, 2020

      Reviews

      Lola

      May 15, 2020

      Reviews

      Away Suitcase

      May 15, 2020

      Reviews

      Earring organizer

      May 15, 2020

Tag:

MF2020

  • Gardens of Versailles

    by Malila Freeman May 13, 2020

    The garden of versailles dates back hundreds of years, with many architects and designers maintaining its crisp aesthetic. This garden appeals to my design point of view because it is…

  • Hotel Ristorante Grotta Palazzese

    by Malila Freeman May 13, 2020

    This restaurant in Italy is build inside a cave with a very up close and personal view of the Adriatic Sea. I really appreciate when designers and architects combine something…

  • Gucci dress

    by Malila Freeman May 13, 2020

    High end and artistic clothing such as this Gucci dress aligns with my design point of view because it allows for expression from both the designer and the wearer. Iconic…

  • Coconut bowls and utensils

    by Malila Freeman May 13, 2020

    Coconut dishes and utensils are usually homemade and sold on sites such as etsy or at farmer’s markets. This product aligns with my design point of view because not only…

  • Patagonia

    by Malila Freeman May 13, 2020

    Patagonia as a company promotes activism and community involvement, especially surrounding climate change and environmental protections. They organize many programs and funds and promote general public knowledge, which aligns well…

  • 350°: Gamified

    by Malila Freeman May 13, 2020

    We used Unity and Visual Studio to add a gamified questionnaire to the original version of the 350 app. During the time of COVID-19, it has become increasingly difficult to…

  • Virtual house painting tool

    by Malila Freeman May 11, 2020

    Painting a home is a daunting task because it’s impossible to see what the end result will look like until the paint is on and it’s too late. However, this…

  • Solar backpacking lantern

    by Malila Freeman May 11, 2020

    While backpacking and camping, it’s often difficult to find a reliable source of light because headlamp and phone batteries both die. Thus, this solar lamp solves a niche problem by…

  • Albertson’s drive up and go

    by Malila Freeman May 11, 2020

    In the past 2 months, Albertsons’ drive up and go program has been heavily advertised and encouraged as a way for shoppers to pick their groceries online and have them…

  • Undercover colors

    by Malila Freeman May 11, 2020

    Undercover colors was designed in response to the need for a quick, accessible test for date rape drugs in drinks. The test, which is compact and gives back accurate results…

Newer Posts
Older Posts

Selected News…

Fifteen Professors of the Year, Harvard Crimson, 2016

Top 50 Thinkers: On the Radar 2018
Emerging thinkers with the potential to make lasting contributions
, 2018

Laura Dern & DL Director Say Creators Need to ‘Catch Up’ With Audience’s Desire for Diverse Stories, AdWeek, 2018

Designing digital workspaces for creativity and collaboration in online project-based courses, MIT Media Lab, 2020

A living (room) lab: With students off campus, faculty and staff innovated to redesign hands-on courses, Harvard SEAS, 2020

Chef League (mobile game) challenges you to improvise recipes like the pros, VentureBeat, 2019.

When it comes to innovation, it’s personal: The secret to successful innovation isn’t a great idea; it’s great people, The Business Post, 2019

Smart kitchens need smarter ideas to solve real problems, Fortune, 2019

Design for Desirability: Game design challenge requires students to think outside the box, Harvard SEAS, 2019

Apply the science of desirability to game design at GDC, Gamasutra: The art and business of making games, 2019

Applying human-centered design processes to build successful teams. Into Practice, Harvard Vice Provost Office for Advances in Learning, 2019

Tech that helps us understand ourselves, Future Assembly, 2019

Women changing the way we think about innovation. Stern Speakers, 2019

Loneliness, the fear of digital nomads, Le Temps. (in French), 2019

LA Design Festival spotlights city’s ‘creative diversity and talent’, Dezeen, 2018

Rolling toward a user-friendly commute
Harvard faculty-led startup pioneers human-centric urban travel
, 2017; Vespa’s New Robot Will Carry Your Groceries, CNN Money, 2017

Five Cutting Edge Ideas and Attractions, Boston.com, 2017; Technology That Helps Us Understand Ourselves, HUBWeek, 2017

Food for Thought: Flavor & Algorithms, MIT Museum, 2017

Harvard Aims to Reinvent Business-Engineering Education, Harvard Magazine, 2017

Globetrotting Digital Nomads: The future of work or too good to be true?, Forbes, 2015; Why is a Harvard professor studying digital nomads, Nomadlist, 2015

The nature of desirability, The Design Issue, Kinfolk Magazine (paywall), 2015-2016

Harvard Class Teaches the Design of Desirability, Boston Magazine, 2015

A new model for innovation in big companies, Harvard Business Review, 2013

Present at the Creation (Putting research-based creativity tips to the test), Boston Magazine, 2013

Contact & Acknowledgements

RESEARCH LAB OFFICE:
Desirability Lab
Brown University & RISD
Barus & Holley, No. 220
Email: ba[at]desirabilitylab.com

 

THANKS TO EARLY SUPPORTERS:

Harvard School of Engineering & Applied Sciences

Harvard Initiative for Learning and Teaching

Harvard Innovation Lab

Harvard Global Health Institute

Berkman Center for Internet and Society

SUTD-MIT International Design Center

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