Desirability Lab
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  • Product Desirability Reviews
    • Reviews

      Rose Gold Magnetic Dry Erase Monthly Calendar

      May 15, 2020

      Reviews

      Lou & Grey sweatpants

      May 15, 2020

      Reviews

      Lola

      May 15, 2020

      Reviews

      Away Suitcase

      May 15, 2020

      Reviews

      Earring organizer

      May 15, 2020

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Desirability Lab

Behavioral Science Meets Design / We moved from Harvard to Brown University + RISD on Oct 1st

Check out our Global Creative Collaboration study on why some teams work better than others

Check out our 'Inner Fashion' Creative Expression + Mental Health NFT art project

  • About the Lab
  • Product Desirability Reviews
    • Reviews

      Rose Gold Magnetic Dry Erase Monthly Calendar

      May 15, 2020

      Reviews

      Lou & Grey sweatpants

      May 15, 2020

      Reviews

      Lola

      May 15, 2020

      Reviews

      Away Suitcase

      May 15, 2020

      Reviews

      Earring organizer

      May 15, 2020

  • Join Community!
    • PXDD Course Overview
    • Go to Community
Tag:

kzlatic

  • What I’ve Got: 4-Wheel Suitcase Set

    by post_author March 28, 2017

    I completely believe that the 4-wheel suitcase is an under appreciated object. While I used to see passengers walking around airports with 4-wheelers and think that the people must be…

  • What I’ve Got: SI Swimsuit Issue

    by post_author March 28, 2017

    This year’s Sports Illustrated Swimsuit Issue was typical of that seen in the past few years: supermodels, plus models, athletes, moms, your newcomers, and more. On some level I believe…

  • What I’ve Got: Personalized S’well Bottle

    by post_author March 28, 2017

    S’well bottles seem to be all the rage in the last year. While they come at a steep price for a thing that just holds liquid, I was lucky enough to…

  • Challenge 7: Mess Hall

    by post_author March 27, 2017

    The space we have made is designed to connect high quality food from top chefs to people who typically pay fair prices for a meal, and likely would not have…

  • Challenge 5: Instagram Multi-photo

    by post_author March 5, 2017

    Engagement Strategy Our engagement strategy for the fashion company is to create a week-long series of Instagram posts promoting the survey. Each post will feature a different pair of photos…

  • What I’ve Got: Apple TV (4th Generation)

    by post_author March 5, 2017

    My family has had an Apple TV for a couple years now, but the new 4th generation is a game changer. It has the classic sleek design of the older…

  • What I’ve Got: Dimmable LED String Lights

    by post_author March 5, 2017

    The lighting in my dorm room is terrible, so I figured I’d invest in some decorative lights. These string lights are the best I’ve come across. Most string lights are…

  • What I’ve Got: quip toothbrush

    by post_author March 5, 2017

    I know what you’re thinking: a toothbrush? Yes, this electric toothbrush is one of the best investments I’ve made in the past year. Firstly, it is well designed to easily…

  • Devoted Developers

    by post_author February 28, 2017

    Devoted Developers is a platform that narrows in on helping parents who have been out of the workforce learn how to code. Ideally, the skills they learn with Devoted Developers…

  • Challenge 3: cashed

    by post_author February 22, 2017

    Cashed is the educational savings app of the future. It is aimed toward college and recent grad young adults, a population struggling to save. The main purpose of the app…

Newer Posts
Older Posts

Selected News…

Fifteen Professors of the Year, Harvard Crimson, 2016

Top 50 Thinkers: On the Radar 2018
Emerging thinkers with the potential to make lasting contributions
, 2018

Laura Dern & DL Director Say Creators Need to ‘Catch Up’ With Audience’s Desire for Diverse Stories, AdWeek, 2018

Designing digital workspaces for creativity and collaboration in online project-based courses, MIT Media Lab, 2020

A living (room) lab: With students off campus, faculty and staff innovated to redesign hands-on courses, Harvard SEAS, 2020

Chef League (mobile game) challenges you to improvise recipes like the pros, VentureBeat, 2019.

When it comes to innovation, it’s personal: The secret to successful innovation isn’t a great idea; it’s great people, The Business Post, 2019

Smart kitchens need smarter ideas to solve real problems, Fortune, 2019

Design for Desirability: Game design challenge requires students to think outside the box, Harvard SEAS, 2019

Apply the science of desirability to game design at GDC, Gamasutra: The art and business of making games, 2019

Applying human-centered design processes to build successful teams. Into Practice, Harvard Vice Provost Office for Advances in Learning, 2019

Tech that helps us understand ourselves, Future Assembly, 2019

Women changing the way we think about innovation. Stern Speakers, 2019

Loneliness, the fear of digital nomads, Le Temps. (in French), 2019

LA Design Festival spotlights city’s ‘creative diversity and talent’, Dezeen, 2018

Rolling toward a user-friendly commute
Harvard faculty-led startup pioneers human-centric urban travel
, 2017; Vespa’s New Robot Will Carry Your Groceries, CNN Money, 2017

Five Cutting Edge Ideas and Attractions, Boston.com, 2017; Technology That Helps Us Understand Ourselves, HUBWeek, 2017

Food for Thought: Flavor & Algorithms, MIT Museum, 2017

Harvard Aims to Reinvent Business-Engineering Education, Harvard Magazine, 2017

Globetrotting Digital Nomads: The future of work or too good to be true?, Forbes, 2015; Why is a Harvard professor studying digital nomads, Nomadlist, 2015

The nature of desirability, The Design Issue, Kinfolk Magazine (paywall), 2015-2016

Harvard Class Teaches the Design of Desirability, Boston Magazine, 2015

A new model for innovation in big companies, Harvard Business Review, 2013

Present at the Creation (Putting research-based creativity tips to the test), Boston Magazine, 2013

Contact & Acknowledgements

RESEARCH LAB OFFICE:
Desirability Lab
Brown University & RISD
Barus & Holley, No. 220
Email: ba[at]desirabilitylab.com

 

THANKS TO EARLY SUPPORTERS:

Harvard School of Engineering & Applied Sciences

Harvard Initiative for Learning and Teaching

Harvard Innovation Lab

Harvard Global Health Institute

Berkman Center for Internet and Society

SUTD-MIT International Design Center

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