Toothpaste Roller

I have a special appreciation for cheap, unobtrusive solutions to little problems we face daily. Getting toothpaste out of a […]

Apple MacBook TouchBar

Apple prides itself the simplicity, elegance and functionality of its products– things that make up my own design sensibility. However […]

Silicone Sponge

It is true that often products that have been around a long time have prevailed because they are excellent solutions […]


Overview Retail investors struggle to apply what they know when making investment decisions. For this challenge, our goal was to […]



Background:  We interviewed Salwa! Salwa is an Egyptian teacher, a mother of three, a lover of creative activities (even if […]

SONY 1000MX3

Sony’s flagship consumer headphones entered the market as a supposed rival to Bose’s famous QC around ear noise cancelling headphones. […]