Desirability Lab
  • About the Lab
  • Product Desirability Reviews
    • Reviews

      Rose Gold Magnetic Dry Erase Monthly Calendar

      May 15, 2020

      Reviews

      Lou & Grey sweatpants

      May 15, 2020

      Reviews

      Lola

      May 15, 2020

      Reviews

      Away Suitcase

      May 15, 2020

      Reviews

      Earring organizer

      May 15, 2020

Desirability Lab

Behavioral Science Meets Design / We moved from Harvard to Brown University + RISD on Oct 1st

Check out our Global Creative Collaboration study on why some teams work better than others

Check out our 'Inner Fashion' Creative Expression + Mental Health NFT art project

  • About the Lab
  • Product Desirability Reviews
    • Reviews

      Rose Gold Magnetic Dry Erase Monthly Calendar

      May 15, 2020

      Reviews

      Lou & Grey sweatpants

      May 15, 2020

      Reviews

      Lola

      May 15, 2020

      Reviews

      Away Suitcase

      May 15, 2020

      Reviews

      Earring organizer

      May 15, 2020

Tag:

#Challengehalf

  • Challenge Half: Les Mills OnDemand

    by Annabelle Paterson February 20, 2020

    Journey Map Link https://docs.google.com/spreadsheets/d/1JpDhHmfMCz9UfJ6UZb7UcXyZ-mkGvq3pV0rS3w2exMg/edit?usp=sharing Product Journey The Les Mills OnDemand app is for people looking for great exercise classes that they can do at home instead of going to the…

  • Airbnb User Experience Journey

    by ldelaney1127 February 4, 2020

    Airbnb has become a very popular way for people to experience new places by staying with a local resident in a more unique home instead of the usual hotel room.…

  • Visa User Journey

    by Nourhan Shaaban February 4, 2020

    Visas are something many citizens across the world go through. The process, especially for people from more vulernable countries can be painful, long, messy and confusing. Here is the user…

  • Dunkin Donuts App User Experience

    by Adam Gordon February 3, 2020

    This journey map portrays my experience using the Dunkin Donuts application to order food. In this particular visit, I order a cold brew, and a sandwich. Though the app lays…

  • Challenge Half: Social media case

    by baltringer March 20, 2018

    Social media feed analysis

  • Challenge Half: Food Instagram Analysis

    by baltringer February 13, 2018

    See images!

  • challengehalf: yoremahm

    by baltringer February 7, 2018

    see images for everything 🙂

  • ChallengeHalf: The Instagame

    by baltringer January 31, 2018

    My working theory states that there is a balance of caption length and number of people in the photo, supplemented by an X factor in each photo which all together…

  • #ChallengeHalf

    by baltringer January 29, 2018

    Upon analyzing 12 of my Facebook photo posts, I noticed that the most successful posts tended to be profile pictures, the second most successful tended to be cover photos and…

  • Challenge Half: Instagram Analysis

    by baltringer January 29, 2018

    Challenge Half: Instagram Analysis  My overall conclusion of my instagram analysis? My fans like my face, I like flowers.  I conducted this short study on my personal instagram (@magpie_photo), which…

Newer Posts
Older Posts

Selected News…

Fifteen Professors of the Year, Harvard Crimson, 2016

Top 50 Thinkers: On the Radar 2018
Emerging thinkers with the potential to make lasting contributions
, 2018

Laura Dern & DL Director Say Creators Need to ‘Catch Up’ With Audience’s Desire for Diverse Stories, AdWeek, 2018

Designing digital workspaces for creativity and collaboration in online project-based courses, MIT Media Lab, 2020

A living (room) lab: With students off campus, faculty and staff innovated to redesign hands-on courses, Harvard SEAS, 2020

Chef League (mobile game) challenges you to improvise recipes like the pros, VentureBeat, 2019.

When it comes to innovation, it’s personal: The secret to successful innovation isn’t a great idea; it’s great people, The Business Post, 2019

Smart kitchens need smarter ideas to solve real problems, Fortune, 2019

Design for Desirability: Game design challenge requires students to think outside the box, Harvard SEAS, 2019

Apply the science of desirability to game design at GDC, Gamasutra: The art and business of making games, 2019

Applying human-centered design processes to build successful teams. Into Practice, Harvard Vice Provost Office for Advances in Learning, 2019

Tech that helps us understand ourselves, Future Assembly, 2019

Women changing the way we think about innovation. Stern Speakers, 2019

Loneliness, the fear of digital nomads, Le Temps. (in French), 2019

LA Design Festival spotlights city’s ‘creative diversity and talent’, Dezeen, 2018

Rolling toward a user-friendly commute
Harvard faculty-led startup pioneers human-centric urban travel
, 2017; Vespa’s New Robot Will Carry Your Groceries, CNN Money, 2017

Five Cutting Edge Ideas and Attractions, Boston.com, 2017; Technology That Helps Us Understand Ourselves, HUBWeek, 2017

Food for Thought: Flavor & Algorithms, MIT Museum, 2017

Harvard Aims to Reinvent Business-Engineering Education, Harvard Magazine, 2017

Globetrotting Digital Nomads: The future of work or too good to be true?, Forbes, 2015; Why is a Harvard professor studying digital nomads, Nomadlist, 2015

The nature of desirability, The Design Issue, Kinfolk Magazine (paywall), 2015-2016

Harvard Class Teaches the Design of Desirability, Boston Magazine, 2015

A new model for innovation in big companies, Harvard Business Review, 2013

Present at the Creation (Putting research-based creativity tips to the test), Boston Magazine, 2013

Contact & Acknowledgements

RESEARCH LAB OFFICE:
Desirability Lab
Brown University & RISD
Barus & Holley, No. 220
Email: ba[at]desirabilitylab.com

 

THANKS TO EARLY SUPPORTERS:

Harvard School of Engineering & Applied Sciences

Harvard Initiative for Learning and Teaching

Harvard Innovation Lab

Harvard Global Health Institute

Berkman Center for Internet and Society

SUTD-MIT International Design Center

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