Desirability Lab
  • About the Lab
  • Design Learning
    • Design Learning

      iFashion: Fashion design in your pocket

      Design Learning

      Bucket (2.0)

      Design Learning

      HowTo

      Design Learning

      Nourishly

      Design Learning

      OPTIMIZE PRIME: Reimagining the Workspace

  • Product Desirability Reviews
    • Reviews

      Rose Gold Magnetic Dry Erase Monthly Calendar

      Reviews

      Lou & Grey sweatpants

      Reviews

      Lola

      Reviews

      Away Suitcase

      Reviews

      Earring organizer

  • PXDD Course
Desirability Lab

Behavioral Science Meets Design

  • About the Lab
  • Design Learning
    • Design Learning

      iFashion: Fashion design in your pocket

      Design Learning

      Bucket (2.0)

      Design Learning

      HowTo

      Design Learning

      Nourishly

      Design Learning

      OPTIMIZE PRIME: Reimagining the Workspace

  • Product Desirability Reviews
    • Reviews

      Rose Gold Magnetic Dry Erase Monthly Calendar

      Reviews

      Lou & Grey sweatpants

      Reviews

      Lola

      Reviews

      Away Suitcase

      Reviews

      Earring organizer

  • PXDD Course
Tag:

Challenge3

  • Kelvin Light

    by

    During our lesson on using design to inspire and give meaning, our group was particularly intrigued by the power of design to awe users. We agreed that awe is an…

  • HARMONY

    by

    By Adam, Lucy, TJ, and Natalie PROBLEM Often in life, we feel overwhelmed by the delusion of perfectly balanced self-care. People are told to sleep 8 hours, cook wholesome meals…

  • The Pledging Tree

    by

    Everyone wants to help save the planet, but with the threat of climate change drawing ever closer, it feels impossible for one person to make a difference. To keep our…

  • Happy Cafe

    by

    Harvard Square has witnessed the departure of many businesses. One example is the closure of Black Ink, a stationery store, which announced that it would close because increases in rent…

  • Studio Time

    by

    Overview  Studio Time is a virtual platform which seeks to connect, inspire, educate, and promote the work of artists from a variety of genres and skill levels. In essence, the…

  • Challenge3: podcast strategy group

    by

    podcast strategy group

  • Challenge 3: Walleta

    by

    Why a nudge system:Young adults mostly have the ability to save, but often lack the sustained motivation that makes long term savings happenVisual presentation helps the user to be more…

  • Challenge 3: Simplify

    by

    The target for simplify is for smart phone owning lower to middle income earners looking to modify their habits (subscriptions, spirits, coffee/tea, smoking, etc.) It’s specifically for those looking to…

  • Challenge 3: The Money Tree

    by

    General App Outline: The Money Tree encourages young adults to invest in their futures by helping them visualize what their savings. Often the benefits of saving for retirement get lost…

  • Challenge3: UntilWeMeet

    by

    UntilWeMeet is an app targeting millennial couples who are thinking about, planning to, or are expecting to have kids. Based on the idea that major life events often trigger significant…

Newer Posts
Older Posts

Selected News…

Fifteen Professors of the Year, Harvard Crimson, 2016

Top 50 Thinkers: On the Radar 2018
Emerging thinkers with the potential to make lasting contributions
, 2018

Laura Dern & DL Director Say Creators Need to ‘Catch Up’ With Audience’s Desire for Diverse Stories, AdWeek, 2018

Rolling toward a user-friendly commute
Harvard faculty-led startup pioneers human-centric urban travel
, 2017; Vespa’s New Robot Will Carry Your Groceries, CNN Money, 2017

Five Cutting Edge Ideas and Attractions, Boston.com, 2017; Technology That Helps Us Understand Ourselves, HUBWeek, 2017

Food for Thought: Flavor & Algorithms, MIT Museum, 2017

Harvard Aims to Reinvent Business-Engineering Education, Harvard Magazine, 2017

Globetrotting Digital Nomads: The future of work or too good to be true?, Forbes, 2015; Why is a Harvard professor studying digital nomads, Nomadlist, 2015

The nature of desirability, The Design Issue, Kinfolk Magazine (paywall), 2015-2016

Harvard Class Teaches the Design of Desirability, Boston Magazine, 2015

A new model for innovation in big companies, Harvard Business Review, 2013

Present at the Creation (Putting research-based creativity tips to the test), Boston Magazine, 2013

Contact & Acknowledgements

RESEARCH LAB OFFICE:
Desirability Lab
Harvard University
Pierce Hall, No. 204C
Cambridge, MA 02138

THANKS TO:

Harvard School of Engineering & Applied Sciences

Harvard Initiative for Learning and Teaching

Harvard Innovation Lab

Harvard Global Health Institute

Berkman Center for Internet and Society

SUTD-MIT International Design Center

April 20, 2020
Best Idea
This is my favorite idea from the challenge. Not only do I think this is high need for students, but... View
Happy Cafe
April 20, 2020
need it
I would love to see this come true. While I agree Harvard did solid job with the student spaces, I t... View
Skyview Commons
April 20, 2020
Good combination
Big fan of the app, and I especially like how it is essentially an upgrade to the various things peo... View
Wanderbus: Adventure, sustainably
April 20, 2020
super cool
I love this idea a lot. There is so much potential for more avant-garde uses of the Smith campus cen... View
Skyview Commons

Welcome

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