Desirability Lab
  • About the Lab
  • Product Desirability Reviews
    • Reviews

      Rose Gold Magnetic Dry Erase Monthly Calendar

      May 15, 2020

      Reviews

      Lou & Grey sweatpants

      May 15, 2020

      Reviews

      Lola

      May 15, 2020

      Reviews

      Away Suitcase

      May 15, 2020

      Reviews

      Earring organizer

      May 15, 2020

Desirability Lab

Behavioral Science Meets Design / We moved from Harvard to Brown University + RISD on Oct 1st

Check out our Global Creative Collaboration study on why some teams work better than others

Check out our 'Inner Fashion' Creative Expression + Mental Health NFT art project

  • About the Lab
  • Product Desirability Reviews
    • Reviews

      Rose Gold Magnetic Dry Erase Monthly Calendar

      May 15, 2020

      Reviews

      Lou & Grey sweatpants

      May 15, 2020

      Reviews

      Lola

      May 15, 2020

      Reviews

      Away Suitcase

      May 15, 2020

      Reviews

      Earring organizer

      May 15, 2020

Tag:

Challenge2

  • Cycle x Tide

    by Eleanor Blum March 2, 2020

    Doing laundry is terrible. Studies have found that it’s one of the most hated chores, with the average urbanite spending 10 hours a week on washing clothes alone.  36% of millenials…

  • Benji: The Budgeting and Donating Tool

    by Malila Freeman March 2, 2020

    Now more than ever people are conscious and concerned with their finances. In 2018 Bankrate conducted a survey that showed that at least 17% of Americans have some type of…

  • HEAL by Headspace

    by Natalie Yang March 2, 2020

    PROBLEM It is estimated that 20 million women and 10 million men will experience an eating disorder in the U.S. alone (NEDA). Food logs are research backed tool to help…

  • EasyEat: Choosing Where to Eat in Less Than 5 Minutes

    by Wendy Yu March 2, 2020

    We’ve all faced the dilemma: where to eat, what to eat? Let’s imagine the user experience of lunchtime in Harvard Square. You’ve got the whole gamut at your fingertips: Clover,…

  • Bucket: Adventure Better

    by Margaret Sun March 2, 2020

    What is the Bucket app? Bucket is an app that targets the inertia we often feel when we want to do something, but end up not following through.  The bucket…

  • Jungle

    by Zach Snyder March 2, 2020

    MEET JUNGLE Problem: How do we get college students to be aware of the resources around them?  Think back to your freshman year of college. How did you know about…

  • Ferns with Friends

    by Vivian Zhou March 2, 2020

    Ferns with Friends is an app for anyone, from those of us who can barely keep a pet rock alive, all the way to tried and true green thumbs. We…

  • Habithealth – gamified habittracker

    by Tobias Haefele March 2, 2020

    Many people want to live a healthier life, but maintaining these healthy habits is so hard in reality. Therefore, we came up with the idea to re-design and gamify habit…

  • Sample post

    by altringerfiles@yahoo.com January 24, 2020

    Test and such and more Test and such and more Test and such and more Test and such and more Test and such and more Test and such and more…

  • Season 3

    by general February 27, 2019

    Season 3: Fashionable All-Weather Boots

Newer Posts
Older Posts

Selected News…

Fifteen Professors of the Year, Harvard Crimson, 2016

Top 50 Thinkers: On the Radar 2018
Emerging thinkers with the potential to make lasting contributions
, 2018

Laura Dern & DL Director Say Creators Need to ‘Catch Up’ With Audience’s Desire for Diverse Stories, AdWeek, 2018

Designing digital workspaces for creativity and collaboration in online project-based courses, MIT Media Lab, 2020

A living (room) lab: With students off campus, faculty and staff innovated to redesign hands-on courses, Harvard SEAS, 2020

Chef League (mobile game) challenges you to improvise recipes like the pros, VentureBeat, 2019.

When it comes to innovation, it’s personal: The secret to successful innovation isn’t a great idea; it’s great people, The Business Post, 2019

Smart kitchens need smarter ideas to solve real problems, Fortune, 2019

Design for Desirability: Game design challenge requires students to think outside the box, Harvard SEAS, 2019

Apply the science of desirability to game design at GDC, Gamasutra: The art and business of making games, 2019

Applying human-centered design processes to build successful teams. Into Practice, Harvard Vice Provost Office for Advances in Learning, 2019

Tech that helps us understand ourselves, Future Assembly, 2019

Women changing the way we think about innovation. Stern Speakers, 2019

Loneliness, the fear of digital nomads, Le Temps. (in French), 2019

LA Design Festival spotlights city’s ‘creative diversity and talent’, Dezeen, 2018

Rolling toward a user-friendly commute
Harvard faculty-led startup pioneers human-centric urban travel
, 2017; Vespa’s New Robot Will Carry Your Groceries, CNN Money, 2017

Five Cutting Edge Ideas and Attractions, Boston.com, 2017; Technology That Helps Us Understand Ourselves, HUBWeek, 2017

Food for Thought: Flavor & Algorithms, MIT Museum, 2017

Harvard Aims to Reinvent Business-Engineering Education, Harvard Magazine, 2017

Globetrotting Digital Nomads: The future of work or too good to be true?, Forbes, 2015; Why is a Harvard professor studying digital nomads, Nomadlist, 2015

The nature of desirability, The Design Issue, Kinfolk Magazine (paywall), 2015-2016

Harvard Class Teaches the Design of Desirability, Boston Magazine, 2015

A new model for innovation in big companies, Harvard Business Review, 2013

Present at the Creation (Putting research-based creativity tips to the test), Boston Magazine, 2013

Contact & Acknowledgements

RESEARCH LAB OFFICE:
Desirability Lab
Brown University & RISD
Barus & Holley, No. 220
Email: ba[at]desirabilitylab.com

 

THANKS TO EARLY SUPPORTERS:

Harvard School of Engineering & Applied Sciences

Harvard Initiative for Learning and Teaching

Harvard Innovation Lab

Harvard Global Health Institute

Berkman Center for Internet and Society

SUTD-MIT International Design Center

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