Our product is a rebrand of the Pillsbury flour line for the American modern baker who wants to go above using preset baking mixes and be inspired by adding exploration…
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Bringing the “Group” Back to Groupon Groupon currently presents a range of individualized experiences, from oil change to rock climbing to eyebrow threading. While these products and experiences may be…
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Journey Map Emblematic Product Prototype Victoria’s Secret is a household brand for women’s lingerie and underwear, with large distinguishable storefronts and models called “angels”. Today, the brand has lost not…
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THE CURRENT MODEL THE REVAMPED MODEL The User Journey Map Link: https://docs.google.com/spreadsheets/d/1IMXOkhabV3XFvEbMLNa6lVHwLGmEwsjb_-ITS7Kl6c0/edit?usp=sharing
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Being an iconic fast-fashion brand, Forever 21 used to be one of the most successful chains in the business. With 549 stores in the United States and 251 internationally, the…
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a re-vamp of the chemistry-based hair care brand: formulate the formulated appeal As far as hair care products go, formulate is doing a lot of things right: their unique chemistry-based…
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Overview As college students, the interface of a shuttle app is both familiar and relevant to us. The emotions, however, are often overwhelmingly negative – confusion, frustration, etc. Therefore, we…
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Testing a post. Testing a post. Testing a post. Testing a post. Testing a post. Testing a post. Testing a post. Testing a post. Testing a post. Testing a post.…
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Known for their stark black-and-white appearance and understated italicized captions, New Yorker cartoons don’t seem to belong in the saturated world of Instagram. But as the 1.8 million followers of…
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In today’s world of social media and constant exposure to trends, what you wear is slowly becoming more and more of who you are. As such, it is no surprise…