Challenge1

Our product is a rebrand of the Pillsbury flour line for the American modern baker who wants to go above using preset baking mixes and be inspired by adding exploration…

Bringing the “Group” Back to Groupon Groupon currently presents a range of individualized experiences, from oil change to rock climbing to eyebrow threading. While these products and experiences may be…

Journey Map Emblematic Product Prototype Victoria’s Secret is a household brand for women’s lingerie and underwear, with large distinguishable storefronts and models called “angels”. Today, the brand has lost not…

THE CURRENT MODEL THE REVAMPED MODEL The User Journey Map Link: https://docs.google.com/spreadsheets/d/1IMXOkhabV3XFvEbMLNa6lVHwLGmEwsjb_-ITS7Kl6c0/edit?usp=sharing

Being an iconic fast-fashion brand, Forever 21 used to be one of the most successful chains in the business. With 549 stores in the United States and 251 internationally, the…

a re-vamp of the chemistry-based hair care brand: formulate the formulated appeal As far as hair care products go, formulate is doing a lot of things right: their unique chemistry-based…

Overview As college students, the interface of a shuttle app is both familiar and relevant to us. The emotions, however, are often overwhelmingly negative – confusion, frustration, etc. Therefore, we…

Testing a post. Testing a post. Testing a post. Testing a post. Testing a post. Testing a post. Testing a post. Testing a post. Testing a post. Testing a post.…

Known for their stark black-and-white appearance and understated italicized captions, New Yorker cartoons don’t seem to belong in the saturated world of Instagram. But as the 1.8 million followers of…

In today’s world of social media and constant exposure to trends, what you wear is slowly becoming more and more of who you are. As such, it is no surprise…