GrouponGO: For the Groups on the Go
Bringing the “Group” Back to Groupon Groupon currently presents a range of individualized experiences, from oil change to rock climbing […]
Victoria’s Secret Revamp, Website Redesign, and Body Visualizer
Journey Map Emblematic Product Prototype Victoria’s Secret is a household brand for women’s lingerie and underwear, with large distinguishable storefronts […]
Subway – Get Fast Healthy Sandwich on the Go!
THE CURRENT MODEL THE REVAMPED MODEL The User Journey Map Link: https://docs.google.com/spreadsheets/d/1IMXOkhabV3XFvEbMLNa6lVHwLGmEwsjb_-ITS7Kl6c0/edit?usp=sharing
Forever 21: A Virtual Fitting Experience
Being an iconic fast-fashion brand, Forever 21 used to be one of the most successful chains in the business. With […]
synthesis: ‘streamlining your personalized hair & skin care experience’
a re-vamp of the chemistry-based hair care brand: formulate the formulated appeal As far as hair care products go, formulate […]
iShuttle – Transforming the Campus Transportation Experience
Overview As college students, the interface of a shuttle app is both familiar and relevant to us. The emotions, however, […]
Pithy Posts
Known for their stark black-and-white appearance and understated italicized captions, New Yorker cartoons don’t seem to belong in the saturated […]
The Social Economy of Sneakers
In today’s world of social media and constant exposure to trends, what you wear is slowly becoming more and more […]