Desirability Lab
  • About the Lab
  • Design Learning
    • Design Learning

      iFashion: Fashion design in your pocket

      Design Learning

      Bucket (2.0)

      Design Learning

      HowTo

      Design Learning

      Nourishly

      Design Learning

      OPTIMIZE PRIME: Reimagining the Workspace

  • Product Desirability Reviews
    • Reviews

      Rose Gold Magnetic Dry Erase Monthly Calendar

      Reviews

      Lou & Grey sweatpants

      Reviews

      Lola

      Reviews

      Away Suitcase

      Reviews

      Earring organizer

  • PXDD Course
Desirability Lab

Behavioral Science Meets Design

  • About the Lab
  • Design Learning
    • Design Learning

      iFashion: Fashion design in your pocket

      Design Learning

      Bucket (2.0)

      Design Learning

      HowTo

      Design Learning

      Nourishly

      Design Learning

      OPTIMIZE PRIME: Reimagining the Workspace

  • Product Desirability Reviews
    • Reviews

      Rose Gold Magnetic Dry Erase Monthly Calendar

      Reviews

      Lou & Grey sweatpants

      Reviews

      Lola

      Reviews

      Away Suitcase

      Reviews

      Earring organizer

  • PXDD Course
Tag:

Challenge1

  • Pillsbury Best Flour

    by

    Our product is a rebrand of the Pillsbury flour line for the American modern baker who wants to go above using preset baking mixes and be inspired by adding exploration…

  • GrouponGO: For the Groups on the Go

    by

    Bringing the “Group” Back to Groupon Groupon currently presents a range of individualized experiences, from oil change to rock climbing to eyebrow threading. While these products and experiences may be…

  • Victoria’s Secret Revamp, Website Redesign, and Body Visualizer

    by

    Journey Map Emblematic Product Prototype Victoria’s Secret is a household brand for women’s lingerie and underwear, with large distinguishable storefronts and models called “angels”. Today, the brand has lost not…

  • Subway – Get Fast Healthy Sandwich on the Go!

    by

    THE CURRENT MODEL THE REVAMPED MODEL The User Journey Map Link: https://docs.google.com/spreadsheets/d/1IMXOkhabV3XFvEbMLNa6lVHwLGmEwsjb_-ITS7Kl6c0/edit?usp=sharing

  • Forever 21: A Virtual Fitting Experience

    by

    Being an iconic fast-fashion brand, Forever 21 used to be one of the most successful chains in the business. With 549 stores in the United States and 251 internationally, the…

  • synthesis: ‘streamlining your personalized hair & skin care experience’

    by

    a re-vamp of the chemistry-based hair care brand: formulate the formulated appeal As far as hair care products go, formulate is doing a lot of things right: their unique chemistry-based…

  • iShuttle – Transforming the Campus Transportation Experience

    by

    Overview As college students, the interface of a shuttle app is both familiar and relevant to us. The emotions, however, are often overwhelmingly negative – confusion, frustration, etc. Therefore, we…

  • Testing Post!

    by

    Testing a post. Testing a post. Testing a post. Testing a post. Testing a post. Testing a post. Testing a post. Testing a post. Testing a post. Testing a post.…

  • Pithy Posts

    by

    Known for their stark black-and-white appearance and understated italicized captions, New Yorker cartoons don’t seem to belong in the saturated world of Instagram. But as the 1.8 million followers of…

  • The Social Economy of Sneakers

    by

    In today’s world of social media and constant exposure to trends, what you wear is slowly becoming more and more of who you are. As such, it is no surprise…

Newer Posts
Older Posts

Selected News…

Fifteen Professors of the Year, Harvard Crimson, 2016

Top 50 Thinkers: On the Radar 2018
Emerging thinkers with the potential to make lasting contributions
, 2018

Laura Dern & DL Director Say Creators Need to ‘Catch Up’ With Audience’s Desire for Diverse Stories, AdWeek, 2018

Rolling toward a user-friendly commute
Harvard faculty-led startup pioneers human-centric urban travel
, 2017; Vespa’s New Robot Will Carry Your Groceries, CNN Money, 2017

Five Cutting Edge Ideas and Attractions, Boston.com, 2017; Technology That Helps Us Understand Ourselves, HUBWeek, 2017

Food for Thought: Flavor & Algorithms, MIT Museum, 2017

Harvard Aims to Reinvent Business-Engineering Education, Harvard Magazine, 2017

Globetrotting Digital Nomads: The future of work or too good to be true?, Forbes, 2015; Why is a Harvard professor studying digital nomads, Nomadlist, 2015

The nature of desirability, The Design Issue, Kinfolk Magazine (paywall), 2015-2016

Harvard Class Teaches the Design of Desirability, Boston Magazine, 2015

A new model for innovation in big companies, Harvard Business Review, 2013

Present at the Creation (Putting research-based creativity tips to the test), Boston Magazine, 2013

Contact & Acknowledgements

RESEARCH LAB OFFICE:
Desirability Lab
Harvard University
Pierce Hall, No. 204C
Cambridge, MA 02138

THANKS TO:

Harvard School of Engineering & Applied Sciences

Harvard Initiative for Learning and Teaching

Harvard Innovation Lab

Harvard Global Health Institute

Berkman Center for Internet and Society

SUTD-MIT International Design Center

April 20, 2020
Best Idea
This is my favorite idea from the challenge. Not only do I think this is high need for students, but... View
Happy Cafe
April 20, 2020
need it
I would love to see this come true. While I agree Harvard did solid job with the student spaces, I t... View
Skyview Commons
April 20, 2020
Good combination
Big fan of the app, and I especially like how it is essentially an upgrade to the various things peo... View
Wanderbus: Adventure, sustainably
April 20, 2020
super cool
I love this idea a lot. There is so much potential for more avant-garde uses of the Smith campus cen... View
Skyview Commons

Welcome

We’re excited for the semester!

Community

Community happens in our class Miro private spaces.

Admin

  • About the Prof
  • Link to SEAS Canvas (for undergrads)
  • Link to GSD Canvas (for grad students)
  • Schedule link (added after class begins)
  • About the Lab
  • Design Learning
  • PXDD Course

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