Desirability Lab
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      Rose Gold Magnetic Dry Erase Monthly Calendar

      May 15, 2020

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      May 15, 2020

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      May 15, 2020

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      Away Suitcase

      May 15, 2020

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      May 15, 2020

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Desirability Lab

Behavioral Science Meets Design / We moved from Harvard to Brown University + RISD on Oct 1st

Check out our Global Creative Collaboration study on why some teams work better than others

Check out our 'Inner Fashion' Creative Expression + Mental Health NFT art project

  • About the Lab
  • Product Desirability Reviews
    • Reviews

      Rose Gold Magnetic Dry Erase Monthly Calendar

      May 15, 2020

      Reviews

      Lou & Grey sweatpants

      May 15, 2020

      Reviews

      Lola

      May 15, 2020

      Reviews

      Away Suitcase

      May 15, 2020

      Reviews

      Earring organizer

      May 15, 2020

  • Join Community!
    • PXDD Course Overview
    • Go to Community
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Assignments

  • Photoshop Graphic Design Tutorial Links on Lynda

    by post_author February 15, 2015

    It seems many of you are more accustomed to using Photoshop than Illustrator. Here are some tutorials on Lynda if you prefer Photoshop, or are just curious to see what…

  • Multi-sensory balance that sells #ChallengeHalf-Fish Hotel-Your Mini Hotel at Home

    by post_author February 1, 2015

    The original design is modified in five aspects: 1. Colour(eye): more choice are provided to satisfy customers’ difference; 2. Pattern: Instead of the traditional hotel facade, customers can get a…

  • Desirability2

    by post_author January 29, 2015

    Bodyshop They are desirable because they have so many colors which also means they have a variety of favors that you are likely to find your favorite. What’s more, once…

  • Desirability1-Muji

    by post_author January 29, 2015

    This is the aroma diffuser by Muji. One typical characteristic of Muji’s product is simplicity. And in this case, the simplicity open up your imagination. The first time I saw…

  • Brightness in the Solitary Winter

    by post_author January 29, 2015

    In this collage, the theme is winter. Though winter maybe gloomy and solitary, I try to look at the bright sides of it. Thus, I choose the bright colors of…

  • Graphic Design Tutorial Links for #ChallengeHalf

    by post_author January 28, 2015

    Hello all, Throughout the semester we will be exploring many different areas and learning how to use different software in order to create desirable products, experiences, etc. Some of the…

  • by post_author April 23, 2014

    Audio Challenge 8: Candy Jazz  Combination of Candyman and Sing Sing Sing, bio-markers: no freckles, no hitchhiker’s thumb, Morton’s toe. 

  • Challenge 8: Good Vibes

    by post_author April 23, 2014

    Link: Challenge 8: Good Vibes We have found that hits aren’t necessarily original. Our main inspiration for this song was “ABC” by the Jackson 5. It was actually based of…

  • by post_author April 23, 2014

    Audio

  • Waay BCK

    by post_author April 23, 2014

    Audio Waay BCK brings nostalgia to dubstep and will make any former 90s kid feel happy. Using our directly opposing bio beats but a similar childhood background, we created a…

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Selected News…

Fifteen Professors of the Year, Harvard Crimson, 2016

Top 50 Thinkers: On the Radar 2018
Emerging thinkers with the potential to make lasting contributions
, 2018

Laura Dern & DL Director Say Creators Need to ‘Catch Up’ With Audience’s Desire for Diverse Stories, AdWeek, 2018

Designing digital workspaces for creativity and collaboration in online project-based courses, MIT Media Lab, 2020

A living (room) lab: With students off campus, faculty and staff innovated to redesign hands-on courses, Harvard SEAS, 2020

Chef League (mobile game) challenges you to improvise recipes like the pros, VentureBeat, 2019.

When it comes to innovation, it’s personal: The secret to successful innovation isn’t a great idea; it’s great people, The Business Post, 2019

Smart kitchens need smarter ideas to solve real problems, Fortune, 2019

Design for Desirability: Game design challenge requires students to think outside the box, Harvard SEAS, 2019

Apply the science of desirability to game design at GDC, Gamasutra: The art and business of making games, 2019

Applying human-centered design processes to build successful teams. Into Practice, Harvard Vice Provost Office for Advances in Learning, 2019

Tech that helps us understand ourselves, Future Assembly, 2019

Women changing the way we think about innovation. Stern Speakers, 2019

Loneliness, the fear of digital nomads, Le Temps. (in French), 2019

LA Design Festival spotlights city’s ‘creative diversity and talent’, Dezeen, 2018

Rolling toward a user-friendly commute
Harvard faculty-led startup pioneers human-centric urban travel
, 2017; Vespa’s New Robot Will Carry Your Groceries, CNN Money, 2017

Five Cutting Edge Ideas and Attractions, Boston.com, 2017; Technology That Helps Us Understand Ourselves, HUBWeek, 2017

Food for Thought: Flavor & Algorithms, MIT Museum, 2017

Harvard Aims to Reinvent Business-Engineering Education, Harvard Magazine, 2017

Globetrotting Digital Nomads: The future of work or too good to be true?, Forbes, 2015; Why is a Harvard professor studying digital nomads, Nomadlist, 2015

The nature of desirability, The Design Issue, Kinfolk Magazine (paywall), 2015-2016

Harvard Class Teaches the Design of Desirability, Boston Magazine, 2015

A new model for innovation in big companies, Harvard Business Review, 2013

Present at the Creation (Putting research-based creativity tips to the test), Boston Magazine, 2013

Contact & Acknowledgements

RESEARCH LAB OFFICE:
Desirability Lab
Brown University & RISD
Barus & Holley, No. 220
Email: ba[at]desirabilitylab.com

 

THANKS TO EARLY SUPPORTERS:

Harvard School of Engineering & Applied Sciences

Harvard Initiative for Learning and Teaching

Harvard Innovation Lab

Harvard Global Health Institute

Berkman Center for Internet and Society

SUTD-MIT International Design Center

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