Desirability Lab
  • About the Lab
  • Product Desirability Reviews
    • Reviews

      Rose Gold Magnetic Dry Erase Monthly Calendar

      May 15, 2020

      Reviews

      Lou & Grey sweatpants

      May 15, 2020

      Reviews

      Lola

      May 15, 2020

      Reviews

      Away Suitcase

      May 15, 2020

      Reviews

      Earring organizer

      May 15, 2020

Desirability Lab

Behavioral Science Meets Design / We moved from Harvard to Brown University + RISD on Oct 1st

Check out our Global Creative Collaboration study on why some teams work better than others

Check out our 'Inner Fashion' Creative Expression + Mental Health NFT art project

  • About the Lab
  • Product Desirability Reviews
    • Reviews

      Rose Gold Magnetic Dry Erase Monthly Calendar

      May 15, 2020

      Reviews

      Lou & Grey sweatpants

      May 15, 2020

      Reviews

      Lola

      May 15, 2020

      Reviews

      Away Suitcase

      May 15, 2020

      Reviews

      Earring organizer

      May 15, 2020

Tag:

AMoncada

  • by post_author May 5, 2015

    Kazzu will help students find the best college fit for their mind, their heart, and their wallet. Kazzu does this by providing convenient access to honest, reliable, and valuable information…

  • by post_author April 19, 2015

    View Larger Curve Rethink the way you communicate with the world. No more need to constantly pull out your phone, stare at screens, or fiddle away at touchpads. Instead, the…

  • Challenge 6: Furniture

    by post_author April 14, 2015

    For our furniture challenge, we created a concrete lamp perfect for lighting a studio or trendy apartment. Using a Schweppes plastic bottle as a mold, our lamp is small and…

  • McDonald’s UAE announces delivery

    by post_author April 12, 2015

    Link: McDonald’s UAE announces delivery I really enjoyed this advertisement series put together by McDonald’s for the United Arab Emirates. They associated their brand with familiar childhood characters, such as…

  • Challenge 8: UX

    by post_author April 12, 2015

    For my UX project, I’d like to create a landing page for a webplatform that would be a blend of college search and yelp to allow students to make more…

  • by post_author April 6, 2015

    View Larger Curve Rethink the way you communicate with the world. No more need to constantly pull out your phone, stare at screens, or fiddle away at touchpads. Instead, the…

  • by post_author April 1, 2015

    Music Challenge https://soundcloud.com/user895653099/music-challenge/s-fmhCQ Inspired by “Happy” and its throwback sound, we were motivated to create a track that could blend a familiar beat of today with a style straight from the…

  • by post_author March 22, 2015

    The Betty’s Billions team was very happy with the project from when we last left off. The feedback and response to our pilot was positive, and we were excited to…

  • by post_author March 8, 2015

    Journey Map Walkthrough Sally is a senior and feels like she never has enough time; from hopping among classes, working in the evenings, and setting up plans for life after…

  • by post_author February 22, 2015

    For challenge0, I put together a sketch of an edited homework assignment. The image conveys a rough, ugly aesthetic experience with the dark colors and vibrant red lines. The emotion…

Newer Posts
Older Posts

Selected News…

Fifteen Professors of the Year, Harvard Crimson, 2016

Top 50 Thinkers: On the Radar 2018
Emerging thinkers with the potential to make lasting contributions
, 2018

Laura Dern & DL Director Say Creators Need to ‘Catch Up’ With Audience’s Desire for Diverse Stories, AdWeek, 2018

Designing digital workspaces for creativity and collaboration in online project-based courses, MIT Media Lab, 2020

A living (room) lab: With students off campus, faculty and staff innovated to redesign hands-on courses, Harvard SEAS, 2020

Chef League (mobile game) challenges you to improvise recipes like the pros, VentureBeat, 2019.

When it comes to innovation, it’s personal: The secret to successful innovation isn’t a great idea; it’s great people, The Business Post, 2019

Smart kitchens need smarter ideas to solve real problems, Fortune, 2019

Design for Desirability: Game design challenge requires students to think outside the box, Harvard SEAS, 2019

Apply the science of desirability to game design at GDC, Gamasutra: The art and business of making games, 2019

Applying human-centered design processes to build successful teams. Into Practice, Harvard Vice Provost Office for Advances in Learning, 2019

Tech that helps us understand ourselves, Future Assembly, 2019

Women changing the way we think about innovation. Stern Speakers, 2019

Loneliness, the fear of digital nomads, Le Temps. (in French), 2019

LA Design Festival spotlights city’s ‘creative diversity and talent’, Dezeen, 2018

Rolling toward a user-friendly commute
Harvard faculty-led startup pioneers human-centric urban travel
, 2017; Vespa’s New Robot Will Carry Your Groceries, CNN Money, 2017

Five Cutting Edge Ideas and Attractions, Boston.com, 2017; Technology That Helps Us Understand Ourselves, HUBWeek, 2017

Food for Thought: Flavor & Algorithms, MIT Museum, 2017

Harvard Aims to Reinvent Business-Engineering Education, Harvard Magazine, 2017

Globetrotting Digital Nomads: The future of work or too good to be true?, Forbes, 2015; Why is a Harvard professor studying digital nomads, Nomadlist, 2015

The nature of desirability, The Design Issue, Kinfolk Magazine (paywall), 2015-2016

Harvard Class Teaches the Design of Desirability, Boston Magazine, 2015

A new model for innovation in big companies, Harvard Business Review, 2013

Present at the Creation (Putting research-based creativity tips to the test), Boston Magazine, 2013

Contact & Acknowledgements

RESEARCH LAB OFFICE:
Desirability Lab
Brown University & RISD
Barus & Holley, No. 220
Email: ba[at]desirabilitylab.com

 

THANKS TO EARLY SUPPORTERS:

Harvard School of Engineering & Applied Sciences

Harvard Initiative for Learning and Teaching

Harvard Innovation Lab

Harvard Global Health Institute

Berkman Center for Internet and Society

SUTD-MIT International Design Center

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