Desirability Lab
  • About the Lab
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      iFashion: Fashion design in your pocket

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      OPTIMIZE PRIME: Reimagining the Workspace

  • Product Desirability Reviews
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      Rose Gold Magnetic Dry Erase Monthly Calendar

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      Lou & Grey sweatpants

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Desirability Lab

Behavioral Science Meets Design

  • About the Lab
  • Design Learning
    • Design Learning

      iFashion: Fashion design in your pocket

      Design Learning

      Bucket (2.0)

      Design Learning

      HowTo

      Design Learning

      Nourishly

      Design Learning

      OPTIMIZE PRIME: Reimagining the Workspace

  • Product Desirability Reviews
    • Reviews

      Rose Gold Magnetic Dry Erase Monthly Calendar

      Reviews

      Lou & Grey sweatpants

      Reviews

      Lola

      Reviews

      Away Suitcase

      Reviews

      Earring organizer

  • PXDD Course
Tag:

aledwith

  • What I’ve Got: ‘Superman Memory Crystals’

    by

    Researchers at the University of Southampton have discovered the technology to record digital data in quartz. The system employs femtosecond laser writing, 360TB/disc capacity, thermal stability to 1000C and a…

  • What I’ve Got: XploreAir Paravelo

    by

    The XploreAir Paravelo is the world’s first flying bicycle, capable of reaching altitudes up to 4,000 feet. The product features a normal foldable bike, usable for commuting, that can be…

  • by

    Audio “Be Happy” is a song influenced by Bobby McFerrin’s “Don’t Worry Be Happy” and EDM. The song capitalizes on the danceability component of the hit formula, maintains a similar…

  • What I’ve Got: Osteoid Cast

    by

    The Osteoid Cast is a 3D-printed cast estimated to speed bone-healing time by up to 40%. 3D body-scanning technology will create a perfect shape of the person’s limb, which enables the…

  • What I’ve Got: IKEA Advertising in Japanese Monorail

    by

    IKEA announced the opening of a new location in Tokyo by redesigning the interior of a monorail train that heads to the station. The project succeeds at showing how IKEA…

  • What I’ve Got: Drone Deliveries for Amazon Prime

    by

    In a search for faster delivery times, Amazon is developing drones for 30 minute deliveries from warehouse to door for Prime customers. In many ways, this can be seen as…

  • beeLine: The Fastest Way to Shop

    by

    How many tabs do you open when you shop online? Do you find them frustrating, excessive, and complicated? Does your need to shop online with tabs prevent you from using…

  • What I’ve Got: Custom CNC-Milled Cellular Tables

    by

    Nervous System allows uses to design their own tables, which are then CNC-milled and delivered to the individual. Attention to detail is derived mostly from the algorithms, which must allow…

  • What I’ve Got: Self Expiring Medication Packaging

    by

    Self Expiring produces medication packaging that changes appearance when the product is no longer fit for human consumption. The product was developed based on several fieldwork groups in India; the…

  • Open App Field Research

    by

    The proposed app platform provides a social shopping experience with simple, performance-driven navigation tools. A carefully crafted user experience incentivizes users, compensating for especially useful content. The Pitch The platform…

Newer Posts
Older Posts

Selected News…

Fifteen Professors of the Year, Harvard Crimson, 2016

Top 50 Thinkers: On the Radar 2018
Emerging thinkers with the potential to make lasting contributions
, 2018

Laura Dern & DL Director Say Creators Need to ‘Catch Up’ With Audience’s Desire for Diverse Stories, AdWeek, 2018

Rolling toward a user-friendly commute
Harvard faculty-led startup pioneers human-centric urban travel
, 2017; Vespa’s New Robot Will Carry Your Groceries, CNN Money, 2017

Five Cutting Edge Ideas and Attractions, Boston.com, 2017; Technology That Helps Us Understand Ourselves, HUBWeek, 2017

Food for Thought: Flavor & Algorithms, MIT Museum, 2017

Harvard Aims to Reinvent Business-Engineering Education, Harvard Magazine, 2017

Globetrotting Digital Nomads: The future of work or too good to be true?, Forbes, 2015; Why is a Harvard professor studying digital nomads, Nomadlist, 2015

The nature of desirability, The Design Issue, Kinfolk Magazine (paywall), 2015-2016

Harvard Class Teaches the Design of Desirability, Boston Magazine, 2015

A new model for innovation in big companies, Harvard Business Review, 2013

Present at the Creation (Putting research-based creativity tips to the test), Boston Magazine, 2013

Contact & Acknowledgements

RESEARCH LAB OFFICE:
Desirability Lab
Harvard University
Pierce Hall, No. 204C
Cambridge, MA 02138

THANKS TO:

Harvard School of Engineering & Applied Sciences

Harvard Initiative for Learning and Teaching

Harvard Innovation Lab

Harvard Global Health Institute

Berkman Center for Internet and Society

SUTD-MIT International Design Center

April 20, 2020
Best Idea
This is my favorite idea from the challenge. Not only do I think this is high need for students, but... View
Happy Cafe
April 20, 2020
need it
I would love to see this come true. While I agree Harvard did solid job with the student spaces, I t... View
Skyview Commons
April 20, 2020
Good combination
Big fan of the app, and I especially like how it is essentially an upgrade to the various things peo... View
Wanderbus: Adventure, sustainably
April 20, 2020
super cool
I love this idea a lot. There is so much potential for more avant-garde uses of the Smith campus cen... View
Skyview Commons

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