Desirability Lab
  • About the Lab
  • Product Desirability Reviews
    • Reviews

      Rose Gold Magnetic Dry Erase Monthly Calendar

      May 15, 2020

      Reviews

      Lou & Grey sweatpants

      May 15, 2020

      Reviews

      Lola

      May 15, 2020

      Reviews

      Away Suitcase

      May 15, 2020

      Reviews

      Earring organizer

      May 15, 2020

Desirability Lab

Behavioral Science Meets Design / We moved from Harvard to Brown University + RISD on Oct 1st

Check out our Global Creative Collaboration study on why some teams work better than others

Check out our 'Inner Fashion' Creative Expression + Mental Health NFT art project

  • About the Lab
  • Product Desirability Reviews
    • Reviews

      Rose Gold Magnetic Dry Erase Monthly Calendar

      May 15, 2020

      Reviews

      Lou & Grey sweatpants

      May 15, 2020

      Reviews

      Lola

      May 15, 2020

      Reviews

      Away Suitcase

      May 15, 2020

      Reviews

      Earring organizer

      May 15, 2020

Tag:

22NL18

  • Challenge9: Earn Your Stripe

    by baltringer May 10, 2018

    Visual demonstration of new design: thermochromic shirt and hydrochromic jacket Companion app that has a motivational aspect (Beth’s suggestions: notification, shows the pattern start to form on the screen as…

  • WIG7: Be Hoppy IPA

    by baltringer April 25, 2018

    Be Hoppy is an india pale ale brewed in Worcester, Massachusetts at Wormtown Brewery. It is a bitter and citrusy beer. It has a softer carbonation with a drier mouthfeel.…

  • WIG8: Nikon D50

    by baltringer April 25, 2018

    The Nikon D50 was Nikon’s first dslr camera aimed at the consumer market. It has a great deal of photography tech packed into a small body, making it easy to…

  • WIG6: Clark’s Bostonian

    by baltringer April 24, 2018

    These brown leather boots have an extremely simple design that makes them easy to wear with most clothing. The one piece leather upper ensures a comfortable foot with no hot…

  • Challenge 7, Team1: A Dog Friendlier Boston

    by baltringer April 9, 2018

    Launch the First Annual Boston Dog Weekend: An “Restaurant Week”-esque event where commercial spaces partner with local pet organizations to offer pet-friendly events for dog-owners. For each of two days,…

  • WIG3: Patagonia Jalama

    by baltringer March 17, 2018

    The Patagonia Jalama 28L Backpack is an all purpose backpack I use for everything from class to camping. It has a regular pouch for a laptop and similar item, and…

  • WIG4: Nalgene Easy Sipper Cap

    by baltringer March 17, 2018

    The Nalgene Easy Sipper Cap has been a revolutionary $2 purchase. Countless times I’ve gone to drink from my wide mouth Nalgene while driving or doing anything including standing completely…

  • WIG5: Currents Collectors Edition Box Set

    by baltringer March 17, 2018

    This could quite possibly be my favorite belonging. This box set not only has “Currents” by Tame Impala on red marbled vinyl, but it also contains a zine of scratch…

  • Challenge 5: Wonder-mentS

    by baltringer March 5, 2018

    Often, when people imagine awe, they think of one, life changing moment. However, there are so many opportunities every day that can be provide wonder and awe to the viewer.…

  • challenge4: Lighttime

    by baltringer February 26, 2018

    Lighttime was inspired by the Pomodoro technique, a tried and true method to beat procrastination and work more efficiently. When beginning work, the user will put away their phone and…

Newer Posts
Older Posts

Selected News…

Fifteen Professors of the Year, Harvard Crimson, 2016

Top 50 Thinkers: On the Radar 2018
Emerging thinkers with the potential to make lasting contributions
, 2018

Laura Dern & DL Director Say Creators Need to ‘Catch Up’ With Audience’s Desire for Diverse Stories, AdWeek, 2018

Designing digital workspaces for creativity and collaboration in online project-based courses, MIT Media Lab, 2020

A living (room) lab: With students off campus, faculty and staff innovated to redesign hands-on courses, Harvard SEAS, 2020

Chef League (mobile game) challenges you to improvise recipes like the pros, VentureBeat, 2019.

When it comes to innovation, it’s personal: The secret to successful innovation isn’t a great idea; it’s great people, The Business Post, 2019

Smart kitchens need smarter ideas to solve real problems, Fortune, 2019

Design for Desirability: Game design challenge requires students to think outside the box, Harvard SEAS, 2019

Apply the science of desirability to game design at GDC, Gamasutra: The art and business of making games, 2019

Applying human-centered design processes to build successful teams. Into Practice, Harvard Vice Provost Office for Advances in Learning, 2019

Tech that helps us understand ourselves, Future Assembly, 2019

Women changing the way we think about innovation. Stern Speakers, 2019

Loneliness, the fear of digital nomads, Le Temps. (in French), 2019

LA Design Festival spotlights city’s ‘creative diversity and talent’, Dezeen, 2018

Rolling toward a user-friendly commute
Harvard faculty-led startup pioneers human-centric urban travel
, 2017; Vespa’s New Robot Will Carry Your Groceries, CNN Money, 2017

Five Cutting Edge Ideas and Attractions, Boston.com, 2017; Technology That Helps Us Understand Ourselves, HUBWeek, 2017

Food for Thought: Flavor & Algorithms, MIT Museum, 2017

Harvard Aims to Reinvent Business-Engineering Education, Harvard Magazine, 2017

Globetrotting Digital Nomads: The future of work or too good to be true?, Forbes, 2015; Why is a Harvard professor studying digital nomads, Nomadlist, 2015

The nature of desirability, The Design Issue, Kinfolk Magazine (paywall), 2015-2016

Harvard Class Teaches the Design of Desirability, Boston Magazine, 2015

A new model for innovation in big companies, Harvard Business Review, 2013

Present at the Creation (Putting research-based creativity tips to the test), Boston Magazine, 2013

Contact & Acknowledgements

RESEARCH LAB OFFICE:
Desirability Lab
Brown University & RISD
Barus & Holley, No. 220
Email: ba[at]desirabilitylab.com

 

THANKS TO EARLY SUPPORTERS:

Harvard School of Engineering & Applied Sciences

Harvard Initiative for Learning and Teaching

Harvard Innovation Lab

Harvard Global Health Institute

Berkman Center for Internet and Society

SUTD-MIT International Design Center

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