Desirability Lab
  • About the Lab
  • Product Desirability Reviews
    • Reviews

      Rose Gold Magnetic Dry Erase Monthly Calendar

      May 15, 2020

      Reviews

      Lou & Grey sweatpants

      May 15, 2020

      Reviews

      Lola

      May 15, 2020

      Reviews

      Away Suitcase

      May 15, 2020

      Reviews

      Earring organizer

      May 15, 2020

Desirability Lab

Behavioral Science Meets Design / We moved from Harvard to Brown University + RISD on Oct 1st

Check out our Global Creative Collaboration study on why some teams work better than others

Check out our 'Inner Fashion' Creative Expression + Mental Health NFT art project

  • About the Lab
  • Product Desirability Reviews
    • Reviews

      Rose Gold Magnetic Dry Erase Monthly Calendar

      May 15, 2020

      Reviews

      Lou & Grey sweatpants

      May 15, 2020

      Reviews

      Lola

      May 15, 2020

      Reviews

      Away Suitcase

      May 15, 2020

      Reviews

      Earring organizer

      May 15, 2020

Tag:

22JG18

  • WIG: 3Doodler

    by baltringer May 10, 2018

    3Doodler makes 3D printing pens. I remember seeing the original 3Doodler on Kickstarter a few years ago. Since then, the product has grown massively and even comes in three different…

  • WIG: Wabi-Sabi Pottery

    by baltringer May 10, 2018

    Wabi-Sabi is a Japanese philosophy of beauty in transience and imperfection. When I first learned about the notion, I found it to be starkly contradictory to much what I’ve learned…

  • WIG: Flywire

    by baltringer May 10, 2018

    When I first heard of Nike’s Flywire, it was when the original Nike Hyperdunk was released ten years ago. Then, and still now, I find the technology incredibly interesting. Sparked…

  • WIG: Flywire

    by baltringer May 10, 2018

    When I first heaed of Nike’s Flywire, it was when the original Nike Hyperdunk was released ten years ago. Then, and still now, I find the technology incredibly interesting. Sparked…

  • WIG: Flywire

    by baltringer May 10, 2018

    When I first head of Nike’s Flywire, it was when the original Nike Hyperdunk was released ten years ago. Then, and still now, I find the technology incredibly interested. Sparked…

  • Challenge 9: Boost 2.0

    by baltringer May 10, 2018

    Jason, Sofia, Snow, Luis, Andrew, and Govind decided to revisit Boost to try and develop ways to improve what we thought was one of our best products. We began by…

  • WIG: Bird Scooter

    by baltringer April 30, 2018

    Bird is an electric scooter company, started by a former Uber executive. “Birds” are electric scooters that are shared by city members. They function like Citibikes or Hubway, but I…

  • WIG: Quip Toothbrush

    by baltringer April 30, 2018

    The Quip Toothbrush has been all over social media in the last few months. Toothbrushes feel like a logical choice in the “design disruption” trend of the last few years-…

  • WIG: Que Water Bottle

    by baltringer April 30, 2018

    I’ve seen so many advertisements for the Que water bottle in the last few weeks. Originally a Kickstarter project, the bottle is lightweight, collapsible, and just looks quite cool. It…

  • WIG: Timbuk2 Spire

    by baltringer April 30, 2018

    I first bought a Timbuk2 Sprie backpack before heading off for a camping trip in the forest. I remember the salesman in the Timbuk2 store telling me that these bags…

Newer Posts
Older Posts

Selected News…

Fifteen Professors of the Year, Harvard Crimson, 2016

Top 50 Thinkers: On the Radar 2018
Emerging thinkers with the potential to make lasting contributions
, 2018

Laura Dern & DL Director Say Creators Need to ‘Catch Up’ With Audience’s Desire for Diverse Stories, AdWeek, 2018

Designing digital workspaces for creativity and collaboration in online project-based courses, MIT Media Lab, 2020

A living (room) lab: With students off campus, faculty and staff innovated to redesign hands-on courses, Harvard SEAS, 2020

Chef League (mobile game) challenges you to improvise recipes like the pros, VentureBeat, 2019.

When it comes to innovation, it’s personal: The secret to successful innovation isn’t a great idea; it’s great people, The Business Post, 2019

Smart kitchens need smarter ideas to solve real problems, Fortune, 2019

Design for Desirability: Game design challenge requires students to think outside the box, Harvard SEAS, 2019

Apply the science of desirability to game design at GDC, Gamasutra: The art and business of making games, 2019

Applying human-centered design processes to build successful teams. Into Practice, Harvard Vice Provost Office for Advances in Learning, 2019

Tech that helps us understand ourselves, Future Assembly, 2019

Women changing the way we think about innovation. Stern Speakers, 2019

Loneliness, the fear of digital nomads, Le Temps. (in French), 2019

LA Design Festival spotlights city’s ‘creative diversity and talent’, Dezeen, 2018

Rolling toward a user-friendly commute
Harvard faculty-led startup pioneers human-centric urban travel
, 2017; Vespa’s New Robot Will Carry Your Groceries, CNN Money, 2017

Five Cutting Edge Ideas and Attractions, Boston.com, 2017; Technology That Helps Us Understand Ourselves, HUBWeek, 2017

Food for Thought: Flavor & Algorithms, MIT Museum, 2017

Harvard Aims to Reinvent Business-Engineering Education, Harvard Magazine, 2017

Globetrotting Digital Nomads: The future of work or too good to be true?, Forbes, 2015; Why is a Harvard professor studying digital nomads, Nomadlist, 2015

The nature of desirability, The Design Issue, Kinfolk Magazine (paywall), 2015-2016

Harvard Class Teaches the Design of Desirability, Boston Magazine, 2015

A new model for innovation in big companies, Harvard Business Review, 2013

Present at the Creation (Putting research-based creativity tips to the test), Boston Magazine, 2013

Contact & Acknowledgements

RESEARCH LAB OFFICE:
Desirability Lab
Brown University & RISD
Barus & Holley, No. 220
Email: ba[at]desirabilitylab.com

 

THANKS TO EARLY SUPPORTERS:

Harvard School of Engineering & Applied Sciences

Harvard Initiative for Learning and Teaching

Harvard Innovation Lab

Harvard Global Health Institute

Berkman Center for Internet and Society

SUTD-MIT International Design Center

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