Desirability Lab
  • About the Lab
  • Product Desirability Reviews
    • Reviews

      Rose Gold Magnetic Dry Erase Monthly Calendar

      May 15, 2020

      Reviews

      Lou & Grey sweatpants

      May 15, 2020

      Reviews

      Lola

      May 15, 2020

      Reviews

      Away Suitcase

      May 15, 2020

      Reviews

      Earring organizer

      May 15, 2020

Desirability Lab

Behavioral Science Meets Design / We moved from Harvard to Brown University + RISD on Oct 1st

Check out our Global Creative Collaboration study on why some teams work better than others

Check out our 'Inner Fashion' Creative Expression + Mental Health NFT art project

  • About the Lab
  • Product Desirability Reviews
    • Reviews

      Rose Gold Magnetic Dry Erase Monthly Calendar

      May 15, 2020

      Reviews

      Lou & Grey sweatpants

      May 15, 2020

      Reviews

      Lola

      May 15, 2020

      Reviews

      Away Suitcase

      May 15, 2020

      Reviews

      Earring organizer

      May 15, 2020

Tag:

22DF18

  • WIG: Clarks Desert Boots

    by baltringer April 25, 2018

    I received a pair of Clarks Desert boots in my freshman year of highschool and I still wear the exact pair almost everyday. To me this is mind boggling. They…

  • WIG: Nalgene bottle

    by baltringer April 25, 2018

    A design that is truly successful. Nalgene in my opinion is the greatest style of water bottles in the world and I use it more than anything else. The size…

  • WIG: Uggs x Pendleton Slippers

    by baltringer April 25, 2018

    These may be my favorite item in the word. They are constructed of Uggs fur on the inside and then classic Pendleton Wool construction. They were built extremely firm and…

  • WIG: Nuun

    by baltringer April 25, 2018

    Nuun Tablets are Effervescent Tablets that are meant to be a healthier alternative to Gatorade and other extremely sugary and processed sports drinks. I first encountered Nuun when being taught…

  • WIG: Beer

    by baltringer April 25, 2018

    Beer is one of my WIG’s because it is easily one of my greatest passions in the world. I know a lot of college students probably claim that, but I…

  • WIG: Oil Diffuser

    by baltringer April 25, 2018

    Oil diffusers are a very interesting technology. You fill them essential oils diluted in water and they turn it into water vapor to then release into the air. Not only…

  • WIG: Jeans

    by baltringer April 25, 2018

    Jeans are a fascinating item. They are something that everyone has but that no one knows much about. Jeans have become just an item of American Culture. But, jeans are…

  • WIG: Beer

    by baltringer April 25, 2018

    Jeans are a fascinating item. They are something that everyone has but that no one knows much about. Jeans have become just an item of American Culture. But, jeans are…

  • Puffet

    by baltringer April 25, 2018

    An Innovative, Inflatable Jacket

  • Challenge 7: MedEx

    by baltringer April 9, 2018

    MedEx is an app that seeks to improve the search for over the counter medicine for non-fluent English speakers in the U.S. MedEx provides an easy interface that users can…

Newer Posts
Older Posts

Selected News…

Fifteen Professors of the Year, Harvard Crimson, 2016

Top 50 Thinkers: On the Radar 2018
Emerging thinkers with the potential to make lasting contributions
, 2018

Laura Dern & DL Director Say Creators Need to ‘Catch Up’ With Audience’s Desire for Diverse Stories, AdWeek, 2018

Designing digital workspaces for creativity and collaboration in online project-based courses, MIT Media Lab, 2020

A living (room) lab: With students off campus, faculty and staff innovated to redesign hands-on courses, Harvard SEAS, 2020

Chef League (mobile game) challenges you to improvise recipes like the pros, VentureBeat, 2019.

When it comes to innovation, it’s personal: The secret to successful innovation isn’t a great idea; it’s great people, The Business Post, 2019

Smart kitchens need smarter ideas to solve real problems, Fortune, 2019

Design for Desirability: Game design challenge requires students to think outside the box, Harvard SEAS, 2019

Apply the science of desirability to game design at GDC, Gamasutra: The art and business of making games, 2019

Applying human-centered design processes to build successful teams. Into Practice, Harvard Vice Provost Office for Advances in Learning, 2019

Tech that helps us understand ourselves, Future Assembly, 2019

Women changing the way we think about innovation. Stern Speakers, 2019

Loneliness, the fear of digital nomads, Le Temps. (in French), 2019

LA Design Festival spotlights city’s ‘creative diversity and talent’, Dezeen, 2018

Rolling toward a user-friendly commute
Harvard faculty-led startup pioneers human-centric urban travel
, 2017; Vespa’s New Robot Will Carry Your Groceries, CNN Money, 2017

Five Cutting Edge Ideas and Attractions, Boston.com, 2017; Technology That Helps Us Understand Ourselves, HUBWeek, 2017

Food for Thought: Flavor & Algorithms, MIT Museum, 2017

Harvard Aims to Reinvent Business-Engineering Education, Harvard Magazine, 2017

Globetrotting Digital Nomads: The future of work or too good to be true?, Forbes, 2015; Why is a Harvard professor studying digital nomads, Nomadlist, 2015

The nature of desirability, The Design Issue, Kinfolk Magazine (paywall), 2015-2016

Harvard Class Teaches the Design of Desirability, Boston Magazine, 2015

A new model for innovation in big companies, Harvard Business Review, 2013

Present at the Creation (Putting research-based creativity tips to the test), Boston Magazine, 2013

Contact & Acknowledgements

RESEARCH LAB OFFICE:
Desirability Lab
Brown University & RISD
Barus & Holley, No. 220
Email: ba[at]desirabilitylab.com

 

THANKS TO EARLY SUPPORTERS:

Harvard School of Engineering & Applied Sciences

Harvard Initiative for Learning and Teaching

Harvard Innovation Lab

Harvard Global Health Institute

Berkman Center for Internet and Society

SUTD-MIT International Design Center

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