Desirability Lab
  • About the Lab
  • Product Desirability Reviews
    • Reviews

      Rose Gold Magnetic Dry Erase Monthly Calendar

      May 15, 2020

      Reviews

      Lou & Grey sweatpants

      May 15, 2020

      Reviews

      Lola

      May 15, 2020

      Reviews

      Away Suitcase

      May 15, 2020

      Reviews

      Earring organizer

      May 15, 2020

Desirability Lab

Behavioral Science Meets Design / We moved from Harvard to Brown University + RISD on Oct 1st

Check out our Global Creative Collaboration study on why some teams work better than others

Check out our 'Inner Fashion' Creative Expression + Mental Health NFT art project

  • About the Lab
  • Product Desirability Reviews
    • Reviews

      Rose Gold Magnetic Dry Erase Monthly Calendar

      May 15, 2020

      Reviews

      Lou & Grey sweatpants

      May 15, 2020

      Reviews

      Lola

      May 15, 2020

      Reviews

      Away Suitcase

      May 15, 2020

      Reviews

      Earring organizer

      May 15, 2020

Tag:

22CD18

  • Challenge 9: A 2nd Life

    by baltringer May 10, 2018

    This is a revisited Challenge 2. Original link: http://desirabilitylab.com/2018/02/12/challenge-2-the-simple-pack/ We revisited Challenge 2 because the design process was “rough” in that we had only really employed user journeys at that…

  • Challenge 9: A 2nd Life

    by baltringer May 7, 2018

    This is a revisited Challenge 4. Original link: http://desirabilitylab.com/2018/02/12/challenge-2-the-simple-pack/ PDF FILE WAS EMAILED. I revisited Challenge 4 because I remember it being a really fun project where I could challenge…

  • Puffet

    by baltringer April 25, 2018

    An Innovative, Inflatable Jacket

  • WIG: Uniqlo’s Mesh Hoodie

    by baltringer April 18, 2018

    A layer so thin you couldn’t overheat; a layer so thick you wouldn’t freeze. Uniqlo’s Women’s Long Sleeve Mesh Hoodies provides an impeccable layer that is perfect year round. Featuring…

  • WIG: Pilot G-2 0.38

    by baltringer April 12, 2018

    I know what you might be thinking, “It’s just a pen”. I’d like to argue that it’s more than just a pen. As paper is more than just paper, like…

  • Challenge 7: awhere

    by baltringer April 9, 2018

    Introducing awhere!

  • WIG: An Apple Watch

    by baltringer April 4, 2018

    I’ve completed my apple ecosystem and I couldn’t be happier. First and foremost, I’d like to take a second to appreciate the genius behind apple, the seamless transition between devices,…

  • WIG: Fabletics Yoga Pants

    by baltringer March 29, 2018

    Fabletics yoga pants! The name says it itself; they’re fabulous. Yoga pants are such an essential part of my wardrobe, supporting me on my lazy, down, or comfy days. With…

  • WIG: A Robinhood Account

    by baltringer March 25, 2018

    The best designer not only knows whose its audience is, but also understands their needs. Robinhood targets a young, phone dependent, audience who aims to hedge on markets risks but…

  • WIG: HI-Polymer Eraser

    by baltringer March 25, 2018

    Throwback to the old days when an eraser wouldn’t erase, but would leave a streak of plastic pink. Those days are no longer. Introducing the HI-Polymer Eraser by Pental. Soft…

Newer Posts
Older Posts

Selected News…

Fifteen Professors of the Year, Harvard Crimson, 2016

Top 50 Thinkers: On the Radar 2018
Emerging thinkers with the potential to make lasting contributions
, 2018

Laura Dern & DL Director Say Creators Need to ‘Catch Up’ With Audience’s Desire for Diverse Stories, AdWeek, 2018

Designing digital workspaces for creativity and collaboration in online project-based courses, MIT Media Lab, 2020

A living (room) lab: With students off campus, faculty and staff innovated to redesign hands-on courses, Harvard SEAS, 2020

Chef League (mobile game) challenges you to improvise recipes like the pros, VentureBeat, 2019.

When it comes to innovation, it’s personal: The secret to successful innovation isn’t a great idea; it’s great people, The Business Post, 2019

Smart kitchens need smarter ideas to solve real problems, Fortune, 2019

Design for Desirability: Game design challenge requires students to think outside the box, Harvard SEAS, 2019

Apply the science of desirability to game design at GDC, Gamasutra: The art and business of making games, 2019

Applying human-centered design processes to build successful teams. Into Practice, Harvard Vice Provost Office for Advances in Learning, 2019

Tech that helps us understand ourselves, Future Assembly, 2019

Women changing the way we think about innovation. Stern Speakers, 2019

Loneliness, the fear of digital nomads, Le Temps. (in French), 2019

LA Design Festival spotlights city’s ‘creative diversity and talent’, Dezeen, 2018

Rolling toward a user-friendly commute
Harvard faculty-led startup pioneers human-centric urban travel
, 2017; Vespa’s New Robot Will Carry Your Groceries, CNN Money, 2017

Five Cutting Edge Ideas and Attractions, Boston.com, 2017; Technology That Helps Us Understand Ourselves, HUBWeek, 2017

Food for Thought: Flavor & Algorithms, MIT Museum, 2017

Harvard Aims to Reinvent Business-Engineering Education, Harvard Magazine, 2017

Globetrotting Digital Nomads: The future of work or too good to be true?, Forbes, 2015; Why is a Harvard professor studying digital nomads, Nomadlist, 2015

The nature of desirability, The Design Issue, Kinfolk Magazine (paywall), 2015-2016

Harvard Class Teaches the Design of Desirability, Boston Magazine, 2015

A new model for innovation in big companies, Harvard Business Review, 2013

Present at the Creation (Putting research-based creativity tips to the test), Boston Magazine, 2013

Contact & Acknowledgements

RESEARCH LAB OFFICE:
Desirability Lab
Brown University & RISD
Barus & Holley, No. 220
Email: ba[at]desirabilitylab.com

 

THANKS TO EARLY SUPPORTERS:

Harvard School of Engineering & Applied Sciences

Harvard Initiative for Learning and Teaching

Harvard Innovation Lab

Harvard Global Health Institute

Berkman Center for Internet and Society

SUTD-MIT International Design Center

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