Desirability Lab
  • About the Lab
  • Product Desirability Reviews
    • Reviews

      Rose Gold Magnetic Dry Erase Monthly Calendar

      May 15, 2020

      Reviews

      Lou & Grey sweatpants

      May 15, 2020

      Reviews

      Lola

      May 15, 2020

      Reviews

      Away Suitcase

      May 15, 2020

      Reviews

      Earring organizer

      May 15, 2020

Desirability Lab

Behavioral Science Meets Design / We moved from Harvard to Brown University + RISD on Oct 1st

Check out our Global Creative Collaboration study on why some teams work better than others

Check out our 'Inner Fashion' Creative Expression + Mental Health NFT art project

  • About the Lab
  • Product Desirability Reviews
    • Reviews

      Rose Gold Magnetic Dry Erase Monthly Calendar

      May 15, 2020

      Reviews

      Lou & Grey sweatpants

      May 15, 2020

      Reviews

      Lola

      May 15, 2020

      Reviews

      Away Suitcase

      May 15, 2020

      Reviews

      Earring organizer

      May 15, 2020

Tag:

22ACO18

  • Challenge 9: Boost 2.0

    by baltringer May 10, 2018

    Jason, Sofia, Snow, Luis, Andrew, and Govind decided to revisit Boost to try and develop ways to improve what we thought was one of our best products. We began by…

  • WIG: Off-White

    by baltringer May 8, 2018

    While fashion is often considered an unfathomable space, it truly astonishes me how designer/ DJ/ creative director Virgil Abloh has brought the brand Off-White to the forefront of not only…

  • WIG: Away Luggage

    by baltringer May 8, 2018

    The Away luggage is a prime example of a consumer product brand that has successfully applied the Warby Parker model – applying desirable aesthetics and affordability to a mundanely designed…

  • Challenge 8: Boost

    by baltringer April 25, 2018

    Boost https://youtu.be/kuUtTmyOoj0

  • WIG: Oral-B Pulsar Toothbrush

    by baltringer April 15, 2018

    I have owned quite an array of toothbrushes – from in-flight plastic disposables to $200 Phillips electric sonic wave brushes – but nothing quite compares to the Oral-B Pulsar toothbrush.…

  • WIG: La Colombe Draft Latte

    by baltringer April 10, 2018

    Any self-proclaimed coffee connoisseur like myself would agree that Philadephia-based coffee roaster La Colombe’s draft lattes are the best iced lattes currently available in the market. To me, a perfect…

  • Challenge 7: Street Heat

    by baltringer April 9, 2018

    Post Content

  • #Challenge7: StreetHeat

    by baltringer April 9, 2018

    StreetHeat

  • WIG: Juul Vaporizer

    by baltringer April 8, 2018

    The Juul has revolutionized the emerging vaporizer/ electronic cigarette industry by offering smokers a sleek, convenient, yet affordable alternative to smoking. In stark contrast to the bulky electronic cigarettes that…

  • WIG: Birkenstock Sandals

    by baltringer March 22, 2018

    Despite its rather eclectic appearance featuring bulky buckle straps and cork soles, Birkenstock sandals have become a highly desired fashion staple. In 2014, more than two million pairs of Birkenstock…

Newer Posts
Older Posts

Selected News…

Fifteen Professors of the Year, Harvard Crimson, 2016

Top 50 Thinkers: On the Radar 2018
Emerging thinkers with the potential to make lasting contributions
, 2018

Laura Dern & DL Director Say Creators Need to ‘Catch Up’ With Audience’s Desire for Diverse Stories, AdWeek, 2018

Designing digital workspaces for creativity and collaboration in online project-based courses, MIT Media Lab, 2020

A living (room) lab: With students off campus, faculty and staff innovated to redesign hands-on courses, Harvard SEAS, 2020

Chef League (mobile game) challenges you to improvise recipes like the pros, VentureBeat, 2019.

When it comes to innovation, it’s personal: The secret to successful innovation isn’t a great idea; it’s great people, The Business Post, 2019

Smart kitchens need smarter ideas to solve real problems, Fortune, 2019

Design for Desirability: Game design challenge requires students to think outside the box, Harvard SEAS, 2019

Apply the science of desirability to game design at GDC, Gamasutra: The art and business of making games, 2019

Applying human-centered design processes to build successful teams. Into Practice, Harvard Vice Provost Office for Advances in Learning, 2019

Tech that helps us understand ourselves, Future Assembly, 2019

Women changing the way we think about innovation. Stern Speakers, 2019

Loneliness, the fear of digital nomads, Le Temps. (in French), 2019

LA Design Festival spotlights city’s ‘creative diversity and talent’, Dezeen, 2018

Rolling toward a user-friendly commute
Harvard faculty-led startup pioneers human-centric urban travel
, 2017; Vespa’s New Robot Will Carry Your Groceries, CNN Money, 2017

Five Cutting Edge Ideas and Attractions, Boston.com, 2017; Technology That Helps Us Understand Ourselves, HUBWeek, 2017

Food for Thought: Flavor & Algorithms, MIT Museum, 2017

Harvard Aims to Reinvent Business-Engineering Education, Harvard Magazine, 2017

Globetrotting Digital Nomads: The future of work or too good to be true?, Forbes, 2015; Why is a Harvard professor studying digital nomads, Nomadlist, 2015

The nature of desirability, The Design Issue, Kinfolk Magazine (paywall), 2015-2016

Harvard Class Teaches the Design of Desirability, Boston Magazine, 2015

A new model for innovation in big companies, Harvard Business Review, 2013

Present at the Creation (Putting research-based creativity tips to the test), Boston Magazine, 2013

Contact & Acknowledgements

RESEARCH LAB OFFICE:
Desirability Lab
Brown University & RISD
Barus & Holley, No. 220
Email: ba[at]desirabilitylab.com

 

THANKS TO EARLY SUPPORTERS:

Harvard School of Engineering & Applied Sciences

Harvard Initiative for Learning and Teaching

Harvard Innovation Lab

Harvard Global Health Institute

Berkman Center for Internet and Society

SUTD-MIT International Design Center

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