2014ch4distinction

Poland Spring challenge (high end)

Reimagining Poland Springs as a high-end product, the new branding targets the fashion-conscious consumer. Printed on a transparent bottle label and repeated on both sides, the mirrored text in the…

We chose to keep bright, approachable colors to market an affordable product towards families with children. We changed the font sizes so that each piece of information (“Pure Quality” and…

Made for the person who considers budget as much as nature. Emphasized mountains and trees give the logo a much more nature-centered feeling. As a low-end brand, there is equal…

An alternative water for individuals who drink brands like Smartwater. Polar Spring provides these consumers with a “pure quality” option—simple and clean. We removed the trees and river and only…