Desirability Lab
  • About the Lab
  • Product Desirability Reviews
    • Reviews

      Rose Gold Magnetic Dry Erase Monthly Calendar

      May 15, 2020

      Reviews

      Lou & Grey sweatpants

      May 15, 2020

      Reviews

      Lola

      May 15, 2020

      Reviews

      Away Suitcase

      May 15, 2020

      Reviews

      Earring organizer

      May 15, 2020

Desirability Lab

Behavioral Science Meets Design / We moved from Harvard to Brown University + RISD on Oct 1st

Check out our Global Creative Collaboration study on why some teams work better than others

Check out our 'Inner Fashion' Creative Expression + Mental Health NFT art project

  • About the Lab
  • Product Desirability Reviews
    • Reviews

      Rose Gold Magnetic Dry Erase Monthly Calendar

      May 15, 2020

      Reviews

      Lou & Grey sweatpants

      May 15, 2020

      Reviews

      Lola

      May 15, 2020

      Reviews

      Away Suitcase

      May 15, 2020

      Reviews

      Earring organizer

      May 15, 2020

Author

Zach Snyder

Zach Snyder

  • Strava

    by Zach Snyder April 20, 2020

    App that allows users to record runs through gps and share it with their friends on an interface. Inspires people to run more because app compares mileage and how fast…

  • Pink NFL Gloves

    by Zach Snyder April 20, 2020

    All NFL Players wear pink gloves for breast cancer awareness month. This brings attention to donations and inspires families and players to get involved in donating since the message is…

  • Tonewood Amp

    by Zach Snyder April 20, 2020

    device that can attach to the back of an acoustic guitar and act as an amplifier. This will inspire songwriters because they will be able to hear and experience new…

  • PY1

    by Zach Snyder April 20, 2020

    pyramid environment that contains light shows and can transform into dinner events, parties, and even a night club. ceiling above can be turned into any environment and provide inspiration to…

  • Nike Vaporfly Next%

    by Zach Snyder April 20, 2020

    Shoe designed with a bounce factor underneath and has made it possible for people to break long-standing barriers (2-hour marathon) that were thought of as inhumanly possible. Inspires people to…

  • Nike Pegasus 36

    by Zach Snyder April 20, 2020

    First shoe designed with a point in the back rather than a rounded rim. Allows for better support on the achilles and foot while running and influences people to pick…

  • Apple Watch 5

    by Zach Snyder April 20, 2020

    First watch able to be used underwater up to 50 meters. Heavily influences active swimmers to use this watch when they exercise and track their yardage.

  • Smart Fence

    by Zach Snyder April 20, 2020

    Allows you to set a virtual fence from your phone that connects with the collar on your dog using gps. This influences owners to go outdoors and to parks more…

  • Pepsi Cafe

    by Zach Snyder April 20, 2020

    This is a combination of coffee and cola, which are two of the most popular drinks. This product is great for use by people that want to be more active…

  • 2XU Compression Socks

    by Zach Snyder April 20, 2020

    These socks are built for running and prevent common injuries for overuse like achilles soreness and blisters. They influence people to run more and often without the fear of injuries.

Newer Posts
Older Posts

Selected News…

Fifteen Professors of the Year, Harvard Crimson, 2016

Top 50 Thinkers: On the Radar 2018
Emerging thinkers with the potential to make lasting contributions
, 2018

Laura Dern & DL Director Say Creators Need to ‘Catch Up’ With Audience’s Desire for Diverse Stories, AdWeek, 2018

Designing digital workspaces for creativity and collaboration in online project-based courses, MIT Media Lab, 2020

A living (room) lab: With students off campus, faculty and staff innovated to redesign hands-on courses, Harvard SEAS, 2020

Chef League (mobile game) challenges you to improvise recipes like the pros, VentureBeat, 2019.

When it comes to innovation, it’s personal: The secret to successful innovation isn’t a great idea; it’s great people, The Business Post, 2019

Smart kitchens need smarter ideas to solve real problems, Fortune, 2019

Design for Desirability: Game design challenge requires students to think outside the box, Harvard SEAS, 2019

Apply the science of desirability to game design at GDC, Gamasutra: The art and business of making games, 2019

Applying human-centered design processes to build successful teams. Into Practice, Harvard Vice Provost Office for Advances in Learning, 2019

Tech that helps us understand ourselves, Future Assembly, 2019

Women changing the way we think about innovation. Stern Speakers, 2019

Loneliness, the fear of digital nomads, Le Temps. (in French), 2019

LA Design Festival spotlights city’s ‘creative diversity and talent’, Dezeen, 2018

Rolling toward a user-friendly commute
Harvard faculty-led startup pioneers human-centric urban travel
, 2017; Vespa’s New Robot Will Carry Your Groceries, CNN Money, 2017

Five Cutting Edge Ideas and Attractions, Boston.com, 2017; Technology That Helps Us Understand Ourselves, HUBWeek, 2017

Food for Thought: Flavor & Algorithms, MIT Museum, 2017

Harvard Aims to Reinvent Business-Engineering Education, Harvard Magazine, 2017

Globetrotting Digital Nomads: The future of work or too good to be true?, Forbes, 2015; Why is a Harvard professor studying digital nomads, Nomadlist, 2015

The nature of desirability, The Design Issue, Kinfolk Magazine (paywall), 2015-2016

Harvard Class Teaches the Design of Desirability, Boston Magazine, 2015

A new model for innovation in big companies, Harvard Business Review, 2013

Present at the Creation (Putting research-based creativity tips to the test), Boston Magazine, 2013

Contact & Acknowledgements

RESEARCH LAB OFFICE:
Desirability Lab
Brown University & RISD
Barus & Holley, No. 220
Email: ba[at]desirabilitylab.com

 

THANKS TO EARLY SUPPORTERS:

Harvard School of Engineering & Applied Sciences

Harvard Initiative for Learning and Teaching

Harvard Innovation Lab

Harvard Global Health Institute

Berkman Center for Internet and Society

SUTD-MIT International Design Center

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