EasyEat: Choosing Where to Eat in Less Than 5 Minutes
We’ve all faced the dilemma: where to eat, what to eat? Let’s imagine the user experience of lunchtime in Harvard […]
Soulcycle
While Soulcycle certainly induces the post-workout hormones that could be considered to contribute to physio-pleasure, much of its success can […]
Reusable Straws
Reusable straws are not necessarily viscerally pleasing (although they can be) or behaviorally more functional; however, there is a strong […]
Pinterest is a visceral cornucopia. Yet while the visual component of Pinterest may be the first aspect that users think […]
Naked Juice
Naked Juice marries the mental self-image of wanting to be healthy with the physical desire (hedonism) for sugar/good-tasting food. The […]
Athleisure
Athleisure benefits from being at the intersection of the ideo-pleasure gained from looking and feeling like a healthy, athletic individual […]
March of Dimes
March of Dimes is relatively well known for their marketing strategies, one of which uses the principle of reciprocity and […]
Hydro Flask
While the Hydro Flask is certainly a viscerally pleasing and good quality water bottle, its recently ubiquitous presence is undoubtedly […]
Birchbox
Birchbox takes the social desire to experiment with and delve into the world of beauty and makes it easier and […]
Spotify
While Spotify certainly benefits from social proof and word-of-mouth marketing, the biggest drivers behind its success is perhaps that it […]