Desirability Lab
  • About the Lab
  • Product Desirability Reviews
    • Reviews

      Rose Gold Magnetic Dry Erase Monthly Calendar

      May 15, 2020

      Reviews

      Lou & Grey sweatpants

      May 15, 2020

      Reviews

      Lola

      May 15, 2020

      Reviews

      Away Suitcase

      May 15, 2020

      Reviews

      Earring organizer

      May 15, 2020

Desirability Lab

Behavioral Science Meets Design / We moved from Harvard to Brown University + RISD on Oct 1st

Check out our Global Creative Collaboration study on why some teams work better than others

Check out our 'Inner Fashion' Creative Expression + Mental Health NFT art project

  • About the Lab
  • Product Desirability Reviews
    • Reviews

      Rose Gold Magnetic Dry Erase Monthly Calendar

      May 15, 2020

      Reviews

      Lou & Grey sweatpants

      May 15, 2020

      Reviews

      Lola

      May 15, 2020

      Reviews

      Away Suitcase

      May 15, 2020

      Reviews

      Earring organizer

      May 15, 2020

Author

Su Yang

Su Yang

  • Invest.Me

    by Su Yang May 13, 2020

    Overview Retail investors struggle to apply what they know when making investment decisions. For this challenge, our goal was to help investors make smarter investment decisions by aligning their values…

  • Rag & Bone

    by Su Yang May 12, 2020

    Rag & Bone is a NYC-based fashion company. I not only love the aesthetics of the brand, but also what they stand for: quality, simplicity, and perfection. Their vision and…

  • Figma

    by Su Yang May 12, 2020

    Figma is a collaborative design tool that lives in your browser. I love their product because of how simple it is to use–unlike most other design tools out there, Figma’s…

  • Ueno

    by Su Yang May 12, 2020

    Ueno is a design agency that I really admire; everything they create and publish embodies what I think “good design” is and inspires me to become a more thoughtful designer…

  • Italic

    by Su Yang May 12, 2020

    Italic is an e-commerce company that sells “luxury without labels”: high-quality pieces manufactured at the same places that luxury brands are, without the logo and without the markups. Italic’s website…

  • Maev

    by Su Yang May 12, 2020

    Maev is a wellness company for city dogs, founded in NYC. This company really stood out to me because of their branding: it’s clear what they’re doing, and it’s immediately…

  • “Make It Count” by Casey Neistat

    by Su Yang March 27, 2020

    Casey Neistat is most known for being a filmmaker and YouTuber, famous for popularizing the concept of daily vlogs. One of his most viewed videos on YouTube is “Make It…

  • Apple Watch

    by Su Yang March 27, 2020

    The Apple Watch is Apple’s line of smartwatches and the most popular wearable in the US market. It’s marketed as an exclusive, expensive product, making people feel more elevated when…

  • Headspace

    by Su Yang March 27, 2020

    Headspace is a meditation app. Its marketing and branding is inspiring because it instills a sense of elevation and awe in people; by using Headspace to meditate, they can chase…

  • Care/of

    by Su Yang March 27, 2020

    Care/of is a company selling personalized daily vitamin packets. After taking a health and wellness quiz, the company recommends certain daily supplements that may help, packaging them up into small…

Newer Posts
Older Posts

Selected News…

Fifteen Professors of the Year, Harvard Crimson, 2016

Top 50 Thinkers: On the Radar 2018
Emerging thinkers with the potential to make lasting contributions
, 2018

Laura Dern & DL Director Say Creators Need to ‘Catch Up’ With Audience’s Desire for Diverse Stories, AdWeek, 2018

Designing digital workspaces for creativity and collaboration in online project-based courses, MIT Media Lab, 2020

A living (room) lab: With students off campus, faculty and staff innovated to redesign hands-on courses, Harvard SEAS, 2020

Chef League (mobile game) challenges you to improvise recipes like the pros, VentureBeat, 2019.

When it comes to innovation, it’s personal: The secret to successful innovation isn’t a great idea; it’s great people, The Business Post, 2019

Smart kitchens need smarter ideas to solve real problems, Fortune, 2019

Design for Desirability: Game design challenge requires students to think outside the box, Harvard SEAS, 2019

Apply the science of desirability to game design at GDC, Gamasutra: The art and business of making games, 2019

Applying human-centered design processes to build successful teams. Into Practice, Harvard Vice Provost Office for Advances in Learning, 2019

Tech that helps us understand ourselves, Future Assembly, 2019

Women changing the way we think about innovation. Stern Speakers, 2019

Loneliness, the fear of digital nomads, Le Temps. (in French), 2019

LA Design Festival spotlights city’s ‘creative diversity and talent’, Dezeen, 2018

Rolling toward a user-friendly commute
Harvard faculty-led startup pioneers human-centric urban travel
, 2017; Vespa’s New Robot Will Carry Your Groceries, CNN Money, 2017

Five Cutting Edge Ideas and Attractions, Boston.com, 2017; Technology That Helps Us Understand Ourselves, HUBWeek, 2017

Food for Thought: Flavor & Algorithms, MIT Museum, 2017

Harvard Aims to Reinvent Business-Engineering Education, Harvard Magazine, 2017

Globetrotting Digital Nomads: The future of work or too good to be true?, Forbes, 2015; Why is a Harvard professor studying digital nomads, Nomadlist, 2015

The nature of desirability, The Design Issue, Kinfolk Magazine (paywall), 2015-2016

Harvard Class Teaches the Design of Desirability, Boston Magazine, 2015

A new model for innovation in big companies, Harvard Business Review, 2013

Present at the Creation (Putting research-based creativity tips to the test), Boston Magazine, 2013

Contact & Acknowledgements

RESEARCH LAB OFFICE:
Desirability Lab
Brown University & RISD
Barus & Holley, No. 220
Email: ba[at]desirabilitylab.com

 

THANKS TO EARLY SUPPORTERS:

Harvard School of Engineering & Applied Sciences

Harvard Initiative for Learning and Teaching

Harvard Innovation Lab

Harvard Global Health Institute

Berkman Center for Internet and Society

SUTD-MIT International Design Center

Harvard Admin Section

  • About the Prof
  • Link to SEAS Canvas (for undergrads)
  • Link to GSD Canvas (for grad students)
  • Instagram
  • Email
  • About the Lab
  • Design Learning
  • PXDD Course
  • Team Study Home

©2021 - All Right Reserved.


Back To Top