YouTube exercise videos are “inspiring” for multiple reasons, in comparison to using a written list of exercises. In particular, however, to see the “instructor” execute the exercises in real time…
The Tiny Desk concert series is a series hosted by NPR which invites a variety of popular artists to come and perform in an intimate setting at their DC headquarters.…
The Turbie Twist “is the original super-absorbent hair towel that stays in place. It features a unique tapered design that allows for a perfect fit on all head-sizes.” This beauty/wellness…
Ritual is a supplement line that is “committed to creating the purest, most effective vitamin formulations, and sharing every ingredient, source & scientist that made our vitamin a reality.” The…
The League is a dating app which requires users to apply through a rigourous survey to gain access to the service in order to curate a pool of elite singles.…
Handlebar Cycling (and other exercise businesses) play on the ‘foot in the door’ principle by offering reduced price introductory classes for new customers; they first ask for a much smaller…
Snackpass is an app which allows customers to order food from local vendors also offering perks once customers amass enough points. This food app powerfully utilizes the influence principle of…
The “Friends’ Activity” feature of Spotify shows you what your friends are listening to. The ability to see what you’re friends are listening to/have listened to recently on Spotify is…
The appeal of this “lock” feature is the reflective experience; the user feels that they’ve satisfactorily safeguarded their information. There is also a degree of ideo-pleasure in that using this…
The appeal of this “lock” feature is the reflective experience; the user feels that they’ve satisfactorily safeguarded their information. There is also a degree of ideo-pleasure in that using this…