Desirability Lab
  • About the Lab
  • Product Desirability Reviews
    • Reviews

      Rose Gold Magnetic Dry Erase Monthly Calendar

      May 15, 2020

      Reviews

      Lou & Grey sweatpants

      May 15, 2020

      Reviews

      Lola

      May 15, 2020

      Reviews

      Away Suitcase

      May 15, 2020

      Reviews

      Earring organizer

      May 15, 2020

  • Join Community!
    • PXDD Course Overview
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Desirability Lab

Behavioral Science Meets Design / We moved from Harvard to Brown University + RISD on Oct 1st

Check out our Global Creative Collaboration study on why some teams work better than others

Check out our 'Inner Fashion' Creative Expression + Mental Health NFT art project

  • About the Lab
  • Product Desirability Reviews
    • Reviews

      Rose Gold Magnetic Dry Erase Monthly Calendar

      May 15, 2020

      Reviews

      Lou & Grey sweatpants

      May 15, 2020

      Reviews

      Lola

      May 15, 2020

      Reviews

      Away Suitcase

      May 15, 2020

      Reviews

      Earring organizer

      May 15, 2020

  • Join Community!
    • PXDD Course Overview
    • Go to Community
Author

Lucy Golub

Lucy Golub

  • Rose Gold Magnetic Dry Erase Monthly Calendar

    by Lucy Golub May 15, 2020

    This wall-mounted calendar provides an easy way to keep track of upcoming due dates, appointments, and assignments. Due to its large size, it’s easy to write on, and each date…

  • Lou & Grey sweatpants

    by Lucy Golub May 15, 2020

    These sweatpants are the softest sweatpants I’ve ever worn while simultaneously appearing stylish and flattering. Often comfy sweatpants are frumpy or pajama-looking. Lou & Grey provide loungewear that enriches the…

  • Lola

    by Lucy Golub May 15, 2020

    Typically, periods are not thought of as design-related or exciting. Lola offers completely customized period products on a subscription model. Oftentimes, tampons include synthetic chemicals and fragrances that may be…

  • Away Suitcase

    by Lucy Golub May 15, 2020

    Packing in an away suitcase turns a tedious task fun. Though packing is often stressful, Away’s sophisticated and beautiful design holds more than other similar sized suitcases. The built in…

  • Earring organizer

    by Lucy Golub May 15, 2020

    Within the past two years, I started purchasing dangly earrings which led to the question of how to organize them. I made a holder out of cardboard, which worked but…

  • Kahoot

    by Lucy Golub May 15, 2020

    This classroom tool has been completely repurposed for social distancing. After attending a birthday party on zoom where we used Kahoot, I realized the way that tools can transform based…

  • Ring light with phone stand

    by Lucy Golub May 15, 2020

    Producing videos often requires multiple people to set up, light, and shoot the shot. In quarantine, many content creators, producers, and videographers are alone without the help of others. This…

  • Green Chef

    by Lucy Golub May 15, 2020

    For those struggling to find access to fresh, healthy, food, Green Chef provides an easy meal kit that lets people cook without the hassle of measuring ingredients. Right now, grocery…

  • Cameo

    by Lucy Golub May 15, 2020

    Cameo was designed pre-corona but is especially useful now to bring joy to people in a time where the entertainment industry is mostly halted. People can purchase virtual “cameos” from…

  • iFashion: Fashion design in your pocket

    by Lucy Golub May 14, 2020

    Fashion design takes skill and practice: the process is rife with opportunities for mistakes. How does one design a pattern? What type of stitch should I use? What’s an inseam?…

Newer Posts
Older Posts

Selected News…

Fifteen Professors of the Year, Harvard Crimson, 2016

Top 50 Thinkers: On the Radar 2018
Emerging thinkers with the potential to make lasting contributions
, 2018

Laura Dern & DL Director Say Creators Need to ‘Catch Up’ With Audience’s Desire for Diverse Stories, AdWeek, 2018

Designing digital workspaces for creativity and collaboration in online project-based courses, MIT Media Lab, 2020

A living (room) lab: With students off campus, faculty and staff innovated to redesign hands-on courses, Harvard SEAS, 2020

Chef League (mobile game) challenges you to improvise recipes like the pros, VentureBeat, 2019.

When it comes to innovation, it’s personal: The secret to successful innovation isn’t a great idea; it’s great people, The Business Post, 2019

Smart kitchens need smarter ideas to solve real problems, Fortune, 2019

Design for Desirability: Game design challenge requires students to think outside the box, Harvard SEAS, 2019

Apply the science of desirability to game design at GDC, Gamasutra: The art and business of making games, 2019

Applying human-centered design processes to build successful teams. Into Practice, Harvard Vice Provost Office for Advances in Learning, 2019

Tech that helps us understand ourselves, Future Assembly, 2019

Women changing the way we think about innovation. Stern Speakers, 2019

Loneliness, the fear of digital nomads, Le Temps. (in French), 2019

LA Design Festival spotlights city’s ‘creative diversity and talent’, Dezeen, 2018

Rolling toward a user-friendly commute
Harvard faculty-led startup pioneers human-centric urban travel
, 2017; Vespa’s New Robot Will Carry Your Groceries, CNN Money, 2017

Five Cutting Edge Ideas and Attractions, Boston.com, 2017; Technology That Helps Us Understand Ourselves, HUBWeek, 2017

Food for Thought: Flavor & Algorithms, MIT Museum, 2017

Harvard Aims to Reinvent Business-Engineering Education, Harvard Magazine, 2017

Globetrotting Digital Nomads: The future of work or too good to be true?, Forbes, 2015; Why is a Harvard professor studying digital nomads, Nomadlist, 2015

The nature of desirability, The Design Issue, Kinfolk Magazine (paywall), 2015-2016

Harvard Class Teaches the Design of Desirability, Boston Magazine, 2015

A new model for innovation in big companies, Harvard Business Review, 2013

Present at the Creation (Putting research-based creativity tips to the test), Boston Magazine, 2013

Contact & Acknowledgements

RESEARCH LAB OFFICE:
Desirability Lab
Brown University & RISD
Barus & Holley, No. 220
Email: ba[at]desirabilitylab.com

 

THANKS TO EARLY SUPPORTERS:

Harvard School of Engineering & Applied Sciences

Harvard Initiative for Learning and Teaching

Harvard Innovation Lab

Harvard Global Health Institute

Berkman Center for Internet and Society

SUTD-MIT International Design Center

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