Desirability Lab
  • About the Lab
  • Design Learning
    • Design Learning

      iFashion: Fashion design in your pocket

      Design Learning

      Bucket (2.0)

      Design Learning

      HowTo

      Design Learning

      Nourishly

      Design Learning

      OPTIMIZE PRIME: Reimagining the Workspace

  • Product Desirability Reviews
    • Reviews

      Rose Gold Magnetic Dry Erase Monthly Calendar

      Reviews

      Lou & Grey sweatpants

      Reviews

      Lola

      Reviews

      Away Suitcase

      Reviews

      Earring organizer

  • PXDD Course
Desirability Lab

Behavioral Science Meets Design

  • About the Lab
  • Design Learning
    • Design Learning

      iFashion: Fashion design in your pocket

      Design Learning

      Bucket (2.0)

      Design Learning

      HowTo

      Design Learning

      Nourishly

      Design Learning

      OPTIMIZE PRIME: Reimagining the Workspace

  • Product Desirability Reviews
    • Reviews

      Rose Gold Magnetic Dry Erase Monthly Calendar

      Reviews

      Lou & Grey sweatpants

      Reviews

      Lola

      Reviews

      Away Suitcase

      Reviews

      Earring organizer

  • PXDD Course
Author

  • Airbnb User Experience Journey

    by

    Airbnb has become a very popular way for people to experience new places by staying with a local resident in a more unique home instead of the usual hotel room.…

  • Airbnb User Experience Journey

    by

    Airbnb has become a very popular way for people to experience new places by staying with a local resident in a more unique home instead of the usual hotel room.…

  • Blind Box Journey

    by

    https://docs.google.com/spreadsheets/d/1-OXjJHuYkYK-FNPsHIBVjVCc1BrwsRz2qHSyh9KRzsk/edit?usp=sharing Blind box figures are toy figures hidden by identical packaging. Nobody- including producers and retailers- is able to tell which toy figure is inside the box. Every figure in…

  • Ray-Ban Club Master

    by

    The Ray-Ban Club Master is a luxury-looking pair of eyeglasses. I think this product is desirable because it is a popular style that exudes sophistication. The iconic shape and gold…

  • Shazam Journey Map

    by

    Journey Map Link: https://docs.google.com/spreadsheets/d/1oNaIgjcuK8oQoPdeslsOo0bLDjd7po0ZsKYS-51JlPk/edit?usp=sharing Product Journey Description: The overall product journey begins with the user hearing a song in their immediate environment that they feel motivated to identify but cannot…

  • What I’ve Got: Chairless Chair

    by

    Original review: https://designsurvivor.tumblr.com/post/159267804995/what-ive-got-chairless-chair Chairless chair is a type of exoskeleton invented by Noonee company for reducing the load workers backs suffer during factory work. The secret of its desirability seems…

  • What I’ve Got: Chairless Chair

    by

    Original review: https://designsurvivor.tumblr.com/post/159267804995/what-ive-got-chairless-chair Chairless chair is a type of exoskeleton invented by Noonee company for reducing the load workers backs suffer during factory work. The secret of its desirability seems…

  • What I’ve Got: Interactive ads on streaming sites

    by

    Original review: https://designsurvivor.tumblr.com/post/159601316215/what-ive-got-interactive-ads-on-streaming-sites Interactive ads on streaming sites like Hulu actively prompt user input and respond to it. They allow to customize one’s ad experience, purchase advertized things in just…

  • What I’ve Got: Medium

    by

    Original review: https://designsurvivor.tumblr.com/post/159925874210/what-ive-got-medium Rarely one does encounter an app or a webpage, in which reading experience doesn’t disappoint. Medium’s UX surprises seasoned online readers, since simple, focused on the text,…

  • What I’ve Got: Light Phone

    by

    Original post: https://designsurvivor.tumblr.com/post/159883069570/what-ive-got-the-light-phone It is the “minimum viable phone”; all it can do is make and receive calls and show time. Elegant, functional, professional, unusual, it is more than a…

Newer Posts
Older Posts

Selected News…

Fifteen Professors of the Year, Harvard Crimson, 2016

Top 50 Thinkers: On the Radar 2018
Emerging thinkers with the potential to make lasting contributions
, 2018

Laura Dern & DL Director Say Creators Need to ‘Catch Up’ With Audience’s Desire for Diverse Stories, AdWeek, 2018

Rolling toward a user-friendly commute
Harvard faculty-led startup pioneers human-centric urban travel
, 2017; Vespa’s New Robot Will Carry Your Groceries, CNN Money, 2017

Five Cutting Edge Ideas and Attractions, Boston.com, 2017; Technology That Helps Us Understand Ourselves, HUBWeek, 2017

Food for Thought: Flavor & Algorithms, MIT Museum, 2017

Harvard Aims to Reinvent Business-Engineering Education, Harvard Magazine, 2017

Globetrotting Digital Nomads: The future of work or too good to be true?, Forbes, 2015; Why is a Harvard professor studying digital nomads, Nomadlist, 2015

The nature of desirability, The Design Issue, Kinfolk Magazine (paywall), 2015-2016

Harvard Class Teaches the Design of Desirability, Boston Magazine, 2015

A new model for innovation in big companies, Harvard Business Review, 2013

Present at the Creation (Putting research-based creativity tips to the test), Boston Magazine, 2013

Contact & Acknowledgements

RESEARCH LAB OFFICE:
Desirability Lab
Harvard University
Pierce Hall, No. 204C
Cambridge, MA 02138

THANKS TO:

Harvard School of Engineering & Applied Sciences

Harvard Initiative for Learning and Teaching

Harvard Innovation Lab

Harvard Global Health Institute

Berkman Center for Internet and Society

SUTD-MIT International Design Center

April 20, 2020
Best Idea
This is my favorite idea from the challenge. Not only do I think this is high need for students, but... View
Happy Cafe
April 20, 2020
need it
I would love to see this come true. While I agree Harvard did solid job with the student spaces, I t... View
Skyview Commons
April 20, 2020
Good combination
Big fan of the app, and I especially like how it is essentially an upgrade to the various things peo... View
Wanderbus: Adventure, sustainably
April 20, 2020
super cool
I love this idea a lot. There is so much potential for more avant-garde uses of the Smith campus cen... View
Skyview Commons

Welcome

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  • Link to SEAS Canvas (for undergrads)
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