Desirability Lab
  • About the Lab
  • Product Desirability Reviews
    • Reviews

      Rose Gold Magnetic Dry Erase Monthly Calendar

      May 15, 2020

      Reviews

      Lou & Grey sweatpants

      May 15, 2020

      Reviews

      Lola

      May 15, 2020

      Reviews

      Away Suitcase

      May 15, 2020

      Reviews

      Earring organizer

      May 15, 2020

Desirability Lab

Behavioral Science Meets Design / We moved from Harvard to Brown University + RISD on Oct 1st

Check out our Global Creative Collaboration study on why some teams work better than others

Check out our 'Inner Fashion' Creative Expression + Mental Health NFT art project

  • About the Lab
  • Product Desirability Reviews
    • Reviews

      Rose Gold Magnetic Dry Erase Monthly Calendar

      May 15, 2020

      Reviews

      Lou & Grey sweatpants

      May 15, 2020

      Reviews

      Lola

      May 15, 2020

      Reviews

      Away Suitcase

      May 15, 2020

      Reviews

      Earring organizer

      May 15, 2020

Author

Jing Chang

Jing Chang

  • Versed

    by Jing Chang May 16, 2020

    Versed is the non-toxic, vegan, sustainably minded skincare brand powered by experts and developed with the customers.  Its mission is simple: make good skin and clean products for all.

  • Standard Dose

    by Jing Chang May 16, 2020

    At Standard Dose, plants are believed to have transformative power to heal, energize, and nourish, and that living well means making a conscious shift in our thinking, habits, and daily…

  • Remarkable

    by Jing Chang May 16, 2020

    ReMarkable is an E Ink writer tablet for reading documents and textbooks, sketching and note-taking with the goal of a paper-like writing experience.  Developed by a Norwegian startup company of…

  • QuickBooks

    by Jing Chang May 16, 2020

    QuickBooks is an accounting software package developed and marketed by Intuit. QuickBooks products are geared mainly toward small and medium-sized businesses and offer on-premises accounting applications as well as cloud-based…

  • J. Hannah Nail Polish

    by Jing Chang May 16, 2020

    A line of carefully-edited, high quality polishes for the color-resistant. Polishes that consider the gracefulness of hands, and the role of subtle color as an element in the considered wardrobe. …

  • Minorfigures

    by Jing Chang May 16, 2020

    As food and drink consumers demand higher quality through simple natural ingredients, fewer additives, no preservatives, provenance and authenticity – there is an increasing overlap between the customer’s and the…

  • Class101

    by Jing Chang May 16, 2020

    Class101 is an online class platform for drawing and sketching classes.  Customers could learn arts classes at home.  At this quarantine time, fast on-line learning tools are really needed for…

  • Parachute

    by Jing Chang May 16, 2020

    Parachute is created to bring more comfort through premium, accessible essentials.  Parachute is an online-only, direct-to-consumer brand focused on creating impeccable bedding.  Parachute has created a loyal community dedicated to…

  • HelloFresh

    by Jing Chang May 16, 2020

    HelloFresh SE is an international publicly traded meal-kit company based in Berlin, Germany. It is the largest meal-kit provider in the United States, and also has operations in Canada, Western…

  • Ink+Volt

    by Jing Chang May 16, 2020

    Ink+Volt is a community.  The mission is to make the customers more successfully in work and in life by providing tools, products, and contents.  While working at home, office essentials…

Newer Posts
Older Posts

Selected News…

Fifteen Professors of the Year, Harvard Crimson, 2016

Top 50 Thinkers: On the Radar 2018
Emerging thinkers with the potential to make lasting contributions
, 2018

Laura Dern & DL Director Say Creators Need to ‘Catch Up’ With Audience’s Desire for Diverse Stories, AdWeek, 2018

Designing digital workspaces for creativity and collaboration in online project-based courses, MIT Media Lab, 2020

A living (room) lab: With students off campus, faculty and staff innovated to redesign hands-on courses, Harvard SEAS, 2020

Chef League (mobile game) challenges you to improvise recipes like the pros, VentureBeat, 2019.

When it comes to innovation, it’s personal: The secret to successful innovation isn’t a great idea; it’s great people, The Business Post, 2019

Smart kitchens need smarter ideas to solve real problems, Fortune, 2019

Design for Desirability: Game design challenge requires students to think outside the box, Harvard SEAS, 2019

Apply the science of desirability to game design at GDC, Gamasutra: The art and business of making games, 2019

Applying human-centered design processes to build successful teams. Into Practice, Harvard Vice Provost Office for Advances in Learning, 2019

Tech that helps us understand ourselves, Future Assembly, 2019

Women changing the way we think about innovation. Stern Speakers, 2019

Loneliness, the fear of digital nomads, Le Temps. (in French), 2019

LA Design Festival spotlights city’s ‘creative diversity and talent’, Dezeen, 2018

Rolling toward a user-friendly commute
Harvard faculty-led startup pioneers human-centric urban travel
, 2017; Vespa’s New Robot Will Carry Your Groceries, CNN Money, 2017

Five Cutting Edge Ideas and Attractions, Boston.com, 2017; Technology That Helps Us Understand Ourselves, HUBWeek, 2017

Food for Thought: Flavor & Algorithms, MIT Museum, 2017

Harvard Aims to Reinvent Business-Engineering Education, Harvard Magazine, 2017

Globetrotting Digital Nomads: The future of work or too good to be true?, Forbes, 2015; Why is a Harvard professor studying digital nomads, Nomadlist, 2015

The nature of desirability, The Design Issue, Kinfolk Magazine (paywall), 2015-2016

Harvard Class Teaches the Design of Desirability, Boston Magazine, 2015

A new model for innovation in big companies, Harvard Business Review, 2013

Present at the Creation (Putting research-based creativity tips to the test), Boston Magazine, 2013

Contact & Acknowledgements

RESEARCH LAB OFFICE:
Desirability Lab
Brown University & RISD
Barus & Holley, No. 220
Email: ba[at]desirabilitylab.com

 

THANKS TO EARLY SUPPORTERS:

Harvard School of Engineering & Applied Sciences

Harvard Initiative for Learning and Teaching

Harvard Innovation Lab

Harvard Global Health Institute

Berkman Center for Internet and Society

SUTD-MIT International Design Center

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