Desirability Lab
  • About the Lab
  • Design Learning
    • Design Learning

      iFashion: Fashion design in your pocket

      Design Learning

      Bucket (2.0)

      Design Learning

      HowTo

      Design Learning

      Nourishly

      Design Learning

      OPTIMIZE PRIME: Reimagining the Workspace

  • Product Desirability Reviews
    • Reviews

      Rose Gold Magnetic Dry Erase Monthly Calendar

      Reviews

      Lou & Grey sweatpants

      Reviews

      Lola

      Reviews

      Away Suitcase

      Reviews

      Earring organizer

  • PXDD Course
Desirability Lab

Behavioral Science Meets Design

  • About the Lab
  • Design Learning
    • Design Learning

      iFashion: Fashion design in your pocket

      Design Learning

      Bucket (2.0)

      Design Learning

      HowTo

      Design Learning

      Nourishly

      Design Learning

      OPTIMIZE PRIME: Reimagining the Workspace

  • Product Desirability Reviews
    • Reviews

      Rose Gold Magnetic Dry Erase Monthly Calendar

      Reviews

      Lou & Grey sweatpants

      Reviews

      Lola

      Reviews

      Away Suitcase

      Reviews

      Earring organizer

  • PXDD Course
Author

  • Versed

    by

    Versed is the non-toxic, vegan, sustainably minded skincare brand powered by experts and developed with the customers. Its mission is simple: make good skin and clean products for all.

  • Standard Dose

    by

    At Standard Dose, plants are believed to have transformative power to heal, energize, and nourish, and that living well means making a conscious shift in our thinking, habits, and daily…

  • Remarkable

    by

    ReMarkable is an E Ink writer tablet for reading documents and textbooks, sketching and note-taking with the goal of a paper-like writing experience. Developed by a Norwegian startup company of…

  • QuickBooks

    by

    QuickBooks is an accounting software package developed and marketed by Intuit. QuickBooks products are geared mainly toward small and medium-sized businesses and offer on-premises accounting applications as well as cloud-based…

  • J. Hannah Nail Polish

    by

    A line of carefully-edited, high quality polishes for the color-resistant. Polishes that consider the gracefulness of hands, and the role of subtle color as an element in the considered wardrobe. …

  • Minorfigures

    by

    As food and drink consumers demand higher quality through simple natural ingredients, fewer additives, no preservatives, provenance and authenticity – there is an increasing overlap between the customer’s and the…

  • Class101

    by

    Class101 is an online class platform for drawing and sketching classes. Customers could learn arts classes at home. At this quarantine time, fast on-line learning tools are really needed for…

  • Parachute

    by

    Parachute is created to bring more comfort through premium, accessible essentials. Parachute is an online-only, direct-to-consumer brand focused on creating impeccable bedding. Parachute has created a loyal community dedicated to…

  • HelloFresh

    by

    HelloFresh SE is an international publicly traded meal-kit company based in Berlin, Germany. It is the largest meal-kit provider in the United States, and also has operations in Canada, Western…

  • Ink+Volt

    by

    Ink+Volt is a community. The mission is to make the customers more successfully in work and in life by providing tools, products, and contents. While working at home, office essentials…

Newer Posts
Older Posts

Selected News…

Fifteen Professors of the Year, Harvard Crimson, 2016

Top 50 Thinkers: On the Radar 2018
Emerging thinkers with the potential to make lasting contributions
, 2018

Laura Dern & DL Director Say Creators Need to ‘Catch Up’ With Audience’s Desire for Diverse Stories, AdWeek, 2018

Rolling toward a user-friendly commute
Harvard faculty-led startup pioneers human-centric urban travel
, 2017; Vespa’s New Robot Will Carry Your Groceries, CNN Money, 2017

Five Cutting Edge Ideas and Attractions, Boston.com, 2017; Technology That Helps Us Understand Ourselves, HUBWeek, 2017

Food for Thought: Flavor & Algorithms, MIT Museum, 2017

Harvard Aims to Reinvent Business-Engineering Education, Harvard Magazine, 2017

Globetrotting Digital Nomads: The future of work or too good to be true?, Forbes, 2015; Why is a Harvard professor studying digital nomads, Nomadlist, 2015

The nature of desirability, The Design Issue, Kinfolk Magazine (paywall), 2015-2016

Harvard Class Teaches the Design of Desirability, Boston Magazine, 2015

A new model for innovation in big companies, Harvard Business Review, 2013

Present at the Creation (Putting research-based creativity tips to the test), Boston Magazine, 2013

Contact & Acknowledgements

RESEARCH LAB OFFICE:
Desirability Lab
Harvard University
Pierce Hall, No. 204C
Cambridge, MA 02138

THANKS TO:

Harvard School of Engineering & Applied Sciences

Harvard Initiative for Learning and Teaching

Harvard Innovation Lab

Harvard Global Health Institute

Berkman Center for Internet and Society

SUTD-MIT International Design Center

April 20, 2020
Best Idea
This is my favorite idea from the challenge. Not only do I think this is high need for students, but... View
Happy Cafe
April 20, 2020
need it
I would love to see this come true. While I agree Harvard did solid job with the student spaces, I t... View
Skyview Commons
April 20, 2020
Good combination
Big fan of the app, and I especially like how it is essentially an upgrade to the various things peo... View
Wanderbus: Adventure, sustainably
April 20, 2020
super cool
I love this idea a lot. There is so much potential for more avant-garde uses of the Smith campus cen... View
Skyview Commons

Welcome

We’re excited for the semester!

Community

Community happens in our class Miro private spaces.

Admin

  • About the Prof
  • Link to SEAS Canvas (for undergrads)
  • Link to GSD Canvas (for grad students)
  • Schedule link (added after class begins)
  • About the Lab
  • Design Learning
  • PXDD Course

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