Desirability Lab
  • About the Lab
  • Design Learning
    • Design Learning

      iFashion: Fashion design in your pocket

      Design Learning

      Bucket (2.0)

      Design Learning

      HowTo

      Design Learning

      Nourishly

      Design Learning

      OPTIMIZE PRIME: Reimagining the Workspace

  • Product Desirability Reviews
    • Reviews

      Rose Gold Magnetic Dry Erase Monthly Calendar

      Reviews

      Lou & Grey sweatpants

      Reviews

      Lola

      Reviews

      Away Suitcase

      Reviews

      Earring organizer

  • PXDD Course
Desirability Lab

Behavioral Science Meets Design

  • About the Lab
  • Design Learning
    • Design Learning

      iFashion: Fashion design in your pocket

      Design Learning

      Bucket (2.0)

      Design Learning

      HowTo

      Design Learning

      Nourishly

      Design Learning

      OPTIMIZE PRIME: Reimagining the Workspace

  • Product Desirability Reviews
    • Reviews

      Rose Gold Magnetic Dry Erase Monthly Calendar

      Reviews

      Lou & Grey sweatpants

      Reviews

      Lola

      Reviews

      Away Suitcase

      Reviews

      Earring organizer

  • PXDD Course
Author

  • Blue Bottle Coffee User Experience

    by

    Blue Bottle has an exquisite interior designer. The sleek, light-filled, natural wood and polished metal finishes of Blue Bottle’s interior design elevates the coffee-getting experience. There is no place for…

  • Nespresso

    by

    Nespresso brings the experience of a high-end coffee shop into the home. Their products are wonderfully customizable to user-taste-preferences, allowing for different combinations of coffee pod varieties, all with excellent…

  • Amazon Shop By Category

    by

    According to Toffler’s Choice Overload Theory, consumers are likely to take more time to choose when presented with too many options. Amazon’s product grouping is a perfect example of a…

  • Warby Parker

    by

    The consumer experience at Warby Parker is unique. It makes the buyer feel special and individualized with their attention to fit and variety in style. The price point makes them…

  • White Air Force 1

    by

    The White AF1 is everything you want in a shoe silhouette. It’s balanced, chic, and simple yet durable and solid. It is the epitome of versatility in its simplicity which…

  • HP 3D Fabrication

    by

    HP Inc. is currently partnering with manufacturers around the globe. To help in the fight against COVID-19, HP is providing 3D Printing software and tech to help the production of…

  • Bound

    by

    Bound is the answer to the market-need for mid-tier transportation between NYC and Boston. Bound operates a series of Tesla SUV’s which allow riders to buy seats (priced at $100…

  • Instacart

    by

    Instacart allows users to place orders from their local grocery stores to be picked up and delivered by one of their drivers. Users can also sign up to become independent…

  • Via

    by

    Via is a ride-sharing platform based out of NYC. Originally intended for commuters, Via allows users to split rides going to similar destinations in SUV for less than an uber.

  • Hermes Kelly Bag

    by

    Originally prototyped in 1923, the Hermes Kelly Bag was the first purse to use a zipper pull. Outfitted with studs on the bottom and designed using the “Sac à dépêch”…

Newer Posts
Older Posts

Selected News…

Fifteen Professors of the Year, Harvard Crimson, 2016

Top 50 Thinkers: On the Radar 2018
Emerging thinkers with the potential to make lasting contributions
, 2018

Laura Dern & DL Director Say Creators Need to ‘Catch Up’ With Audience’s Desire for Diverse Stories, AdWeek, 2018

Rolling toward a user-friendly commute
Harvard faculty-led startup pioneers human-centric urban travel
, 2017; Vespa’s New Robot Will Carry Your Groceries, CNN Money, 2017

Five Cutting Edge Ideas and Attractions, Boston.com, 2017; Technology That Helps Us Understand Ourselves, HUBWeek, 2017

Food for Thought: Flavor & Algorithms, MIT Museum, 2017

Harvard Aims to Reinvent Business-Engineering Education, Harvard Magazine, 2017

Globetrotting Digital Nomads: The future of work or too good to be true?, Forbes, 2015; Why is a Harvard professor studying digital nomads, Nomadlist, 2015

The nature of desirability, The Design Issue, Kinfolk Magazine (paywall), 2015-2016

Harvard Class Teaches the Design of Desirability, Boston Magazine, 2015

A new model for innovation in big companies, Harvard Business Review, 2013

Present at the Creation (Putting research-based creativity tips to the test), Boston Magazine, 2013

Contact & Acknowledgements

RESEARCH LAB OFFICE:
Desirability Lab
Harvard University
Pierce Hall, No. 204C
Cambridge, MA 02138

THANKS TO:

Harvard School of Engineering & Applied Sciences

Harvard Initiative for Learning and Teaching

Harvard Innovation Lab

Harvard Global Health Institute

Berkman Center for Internet and Society

SUTD-MIT International Design Center

April 20, 2020
Best Idea
This is my favorite idea from the challenge. Not only do I think this is high need for students, but... View
Happy Cafe
April 20, 2020
need it
I would love to see this come true. While I agree Harvard did solid job with the student spaces, I t... View
Skyview Commons
April 20, 2020
Good combination
Big fan of the app, and I especially like how it is essentially an upgrade to the various things peo... View
Wanderbus: Adventure, sustainably
April 20, 2020
super cool
I love this idea a lot. There is so much potential for more avant-garde uses of the Smith campus cen... View
Skyview Commons

Welcome

We’re excited for the semester!

Community

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Admin

  • About the Prof
  • Link to SEAS Canvas (for undergrads)
  • Link to GSD Canvas (for grad students)
  • Schedule link (added after class begins)
  • About the Lab
  • Design Learning
  • PXDD Course

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