Gymshark clothing was founded by Ben Francis when he was in his teens. The giant Gymshark has become one of the fastest growing companies in the UK and sells gym sets (clothing). Because Ben executed the marketing flawlessly by contacting famous Instagram fitness models, the knock on effect of buying one of these pieces creates a sociopleasure-filled-pump to its consumers that it is almost run very technically on IG influencing. Ben’s leadership is enough to compete with those of tech firms today and relates to my personal design interest as it’s young and current however executed with a perfectionist attitude.