Netflix Autoplay

by Tobias Haefele

This is one that I find fascinating. I am not a Netflix regular, but obviously, during the pandemic streaming services have seen a lot of uptake. What fascinates me about the autoplay button for “next episode”, is how incredibly well done it is. It i faster than the one on Youtube, it makes you want to click “next episode”, just to make the rapid movement stop, and it is in the bottom right corner of the screen, where humans are particularly sensitivie to motion. Moreover, it does not seem to be moving at a fully linear speed but somehow accelerating, adding to its anxiety causing effect. Morally dubious but incredibly well designed!

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