With more people staying home due to COVID-19, people are still wanting to look good even though they are not engaging with many people physically. As hair appointments are being delayed and canceled, people are taking hair coloring into their own hands. Madison Reed Hair Dye packages provide all the materials needed to dye hair in one box, making dying your own hair a bit more easy. This promotes an more enjoyable process since there are less challenges for obtaining materials needed to dye hair and a visceral pleasure since all the materials are color coordinated.