As a reusable coffee cup, Ecoffee is a useful and practical. Where Ecoffee differs from other togo cups is the materiality, size, and aesthetics. Ecoffee is made from natural recycled fibers with a silicon band that can be put in the dishwasher and reused indefinable. The varying sizes range from 8 oz to 14 oz, providing the user the option to customize their beverage intake and each cup come in a playful color that sparks joy when using. This coffee cup ties into my desire for sustainability and playful products.