Youth to the People is a skincare brand that uses high quality sustainably sourced vegan ingredients. But they are also a community that supports youth activism. I feel like this brand embodies my design point of view because they are sustainable (and totally vegan and cruelty-free!), they use quality ingredients, their products are visually beautiful to look at, and every decision feels purposeful. Every ingredient is in there for a reason, not just to generate buzz but because they know it is beneficial for your skin. They also prove themselves in their products. I first used one of their products as a free sample and was amazed by how fresh it felt. I immediately bought a small size of that product. Their products are also on the pricier side, so I appreciate how they made it feel justified by using high-quality ingredients and supporting youth activism.